We're looking for a Website Marketing Manager to own our websites end-to-end,managing the vendors who build them and running the CRO strategy that turns traffic into pipeline.
Responsibilities:
- Manage/Own the performance, development, design, analytics, AI and design while working with external vendors (web development, design, SEO) to ensure coordinated delivery on each task.
- Build and update pages, optimize performance, fix bugs, monitor site health, and oversee plugins, hosting, and security.
- Own the CRO strategy end-to-end, utilizing AI tools, A/B testing, popup optimization, and smart landing pages. Leverage data from GA4, Search console, GTM and CrazyEgg heatmap data to drive user-journey decisions.
- Collaborate with external SEO vendor to maintain SEO/AEO/GEO best practices and performance standards.
- Manage the AI strategy (EN/HE), overseeing the underlying LLM/CDN setup.
- Own the technical integration of marketing technologies connected to WordPress, including HubSpot forms and cookie consent compliance, in partnership with the team member who owns marketing automation and lifecycle strategy.
Requirements:
- Hebrew (Native) and English (Fluent).
- Proven experience directing WordPress development for multilingual, multi-LOB sites (architecture, requirements, vendor QA) — not just hands-on page-building.
- Strong, demonstrable CRO and A/B testing experience as well as expertise in GA4, GTM, Search console and Analytics.
- Experience directing multiple concurrent external developers, designers, or technology vendors.
- Strong SEO/AEO/GEO experience — optimizing for both traditional search and AI-driven answer engines (Google AI Overviews, ChatGPT).
- Comfortable using AI tools (ChatGPT, Claude) to accelerate research, content, and CRO workflows.
- Understanding of web security and compliance practices (including cookie consent).
- Comfortable working inside HubSpot for forms and website integration points -general marketing-automation experience is a plus
- Able to work on-site 4 days/week at our Rosh Ha'Ayin office
- Familiarity with AI-GPT platforms or interactive tour technology – is a plus