How Emilia Development Group built 20+ business applications and unified logistics with Priority ERP

As a long-time Priority ERP customer, Emilia already relied on the platform to manage many of its business processes. However, its legacy logistics management tools lacked the flexibility required to support increasingly complex distribution operations and the evolving needs of companies across the group.

Critical logistics processes-including transportation planning, delivery scheduling, shipment tracking, and field operations-were still handled manually. This resulted in longer picking times, calculation errors, and limited visibility into deliveries and inventory. At the same time, each subsidiary had unique operational requirements, making it difficult to create standardized processes without sacrificing flexibility.

Key challenges included:

• Manual transportation planning and delivery scheduling
• Limited flexibility to adapt logistics workflows
• Calculation errors caused by manual processes
• Need to support approximately 20 companies with different operational requirements
• Lack of mobile tools for warehouse and field operations
• Need for rapid application development without lengthy programming projects

Rather than replacing its ERP, Emilia expanded its Priority ecosystem by implementing Priority's Portal Generator, Application Generator, Proof of Delivery (POD), Advanced Delivery Planning (ADP), and enhanced Warehouse Management System (WMS) capabilities.

These solutions enabled the company to build its own web portals and mobile applications while maintaining one standardized ERP platform across the organization.

Build applications without complex development

Using Priority's Portal and Application Generator, Emilia's IT team can independently create web and mobile applications that support the specific operational needs of each company without lengthy development projects or external programming.

Smarter warehouse management

Priority WMS uses AI-assisted task assignment and resource allocation to optimize warehouse activities, improving efficiency while supporting complex inventory and distribution processes.

Digital delivery management

Priority's Proof of Delivery module digitizes the entire delivery lifecycle-from inventory documents and truck loading to customer signatures and real-time shipment tracking.

Advanced route planning

The Advanced Delivery Planning module automatically builds optimized delivery routes using an interactive map interface with drag-and-drop scheduling, real-time travel estimates, and arrival times.

One platform for the entire organization

All companies within the Emilia Group continue to operate on a unified Priority ERP platform while retaining the flexibility to customize workflows and applications for their individual business requirements.

“Since implementing the modules, we have created and adapted more than 20 applications that help us manage our daily activities. With each passing day, more needs arise from the field, and the flexibility of the system and the simplicity of development allow us to address these needs within a few days.” – Yaffa Brizinov, CIO, Emilia Development Ltd.

A platform that evolves with the business

For Emilia Development Group, Priority ERP has become more than a system of record-it is the foundation for continuous operational improvement. The flexibility to build applications internally, automate logistics, and adapt workflows without complex development has enabled the organization to respond quickly to changing business needs while maintaining a unified technology platform across approximately 20 companies.