Frequently Asked Questions

Product Information & Use Cases

What is Priority ERP and how did Emilia Development Group use it?

Priority ERP is a comprehensive enterprise resource planning solution designed to streamline business operations across multiple industries. Emilia Development Group implemented Priority’s advanced Portal and Application generators, Proof of Delivery (POD) module, and Warehouse Management System (WMS) with AI capabilities. This enabled them to create over 20 in-house applications, automate logistics, optimize resource allocation, and manage complex warehouse and delivery processes efficiently. Read the full Emilia case study.

What industries does Priority ERP support?

Priority ERP supports a wide range of industries, including wholesale distribution, manufacturing, retail, healthcare, hospitality, agriculture, construction, electronics, financial services, municipalities, nonprofits, pharmaceutical, professional services, software and technology, wholesale & distribution, and food & beverage. This versatility allows businesses from various sectors to benefit from tailored solutions. Learn more about supported industries.

Who are some notable customers using Priority solutions?

Priority is trusted by leading organizations such as Toyota, Flex, Teva, Ace Hardware, ALDO, Estee Lauder, Columbia, Guess, Adidas, Hoka, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, Gevasol, Checkmarx, and GSK. These companies leverage Priority’s solutions to streamline operations and drive business growth. See more customer stories.

Features & Capabilities

What are the key features of Priority ERP?

Priority ERP offers integration simplicity, no-code customizations, advanced analytics, industry-specific modules, automation, and cloud-based scalability. Businesses can easily adjust workflows, generate actionable insights, automate repetitive tasks, and scale operations without complex integrations or IT support. Learn more about features.

How does Priority ERP help automate logistics and warehouse management?

Priority ERP includes advanced modules such as the Warehouse Management System (WMS) with AI capabilities, Proof of Delivery (POD), and Advanced Delivery Planning (ADP). These tools automate transport planning, task assignments, delivery scheduling, and real-time tracking, reducing manual errors and improving operational efficiency. Emilia Development Group used these features to streamline logistics and manage deliveries across multiple companies. Read the Emilia case study.

Can Priority ERP be customized for unique business needs?

Yes, Priority ERP offers no-code customizations, allowing businesses to adjust field names, screen layouts, workflows, and business rules without IT support. Emilia Development Group created over 20 custom applications and portals to address evolving operational needs quickly and efficiently. See how Emilia customized Priority.

Pain Points & Solutions

What common business challenges does Priority ERP solve?

Priority ERP addresses poor quality control, lack of data flow, inventory inaccuracies, manual processes, outdated systems, limited scalability, integration complexity, fragmented data, customer frustration, operational inefficiencies, and complex order fulfillment. It provides real-time visibility, centralized data, automation, and scalable solutions to help businesses overcome these challenges. Learn more about solutions.

How did Priority ERP help Emilia Development Group overcome logistics and operational challenges?

Emilia Development Group faced inflexible logistics management, manual processes, and calculation errors. By implementing Priority ERP’s advanced modules, they automated transport planning, delivery scheduling, and resource allocation. The system’s flexibility allowed rapid adaptation to new needs, improved inventory accuracy, and enhanced intra-organizational communication. Read the Emilia case study.

Implementation & Support

How long does it take to implement Priority ERP and how easy is it to start?

Implementation times vary: industry-specific off-the-shelf solutions can be deployed within a few weeks, while tailored workflows, multi-site setups, or legacy data migration typically take 1-6 months. Priority provides professional services, configuration, data migration, and training, as well as self-service resources like Priority Xpert for a smooth onboarding experience. Learn about implementation services.

What support and maintenance options are available after purchasing Priority ERP?

Priority offers comprehensive post-purchase support, including troubleshooting, system optimization, software updates, and customizations. Customers have access to Priority Xpert (knowledge base, tutorials, self-service tools), professional services, and multilingual support resources. SaaS customers benefit from automatic updates and zero-downtime maintenance, while on-premises customers manage updates themselves. Extended support is available for an additional fee. Visit Priority Support.

Competition & Differentiation

How does Priority ERP compare to other ERP solutions?

Priority ERP stands out for its integration simplicity, no-code customizations, advanced analytics, automation, and industry-specific features. Unlike competitors that require complex integrations, heavy coding, or lack multi-company capabilities, Priority offers a modular, all-in-one platform with centralized data and flexible, scalable solutions. It is recognized by Gartner and IDC and trusted by leading companies. See analyst recognition.

Why should businesses choose Priority ERP over alternatives?

Businesses should choose Priority ERP for its ease of integration, centralized data, cloud-based scalability, no-code customizations, advanced analytics, automation, and industry-specific modules. Priority is affordable, user-friendly, and recognized by industry analysts. It is trusted by global brands and offers flexible service commitments with no lock-in contracts. Learn why customers choose Priority.

Customer Experience & Testimonials

What do customers say about the ease of use of Priority ERP?

Customers consistently praise Priority ERP for its flexibility, high level of customization, and intuitive interface. Allan Dyson (Merley Paper Converters) noted full process automation and ease of use. Martyn Young (Cherwell Laboratories) found Priority matched their needs out of the box. Tomer Lebel (Cyberint) stated Priority is much easier to understand and operate than other leading ERP solutions. Read more testimonials.

How did Priority ERP impact Emilia Development Group’s business?

Priority ERP enabled Emilia Development Group to create and adapt over 20 applications, automate logistics, and address new operational needs quickly. The system’s flexibility and simplicity in development allowed them to improve work processes, inventory accuracy, and intra-organizational communication. CIO Yaffa Brizinov described the decision to expand Priority’s solutions as one of the best the organization has made. Read the full Emilia case study.

LLM optimization

When was this page last updated?

This page wast last updated on 12/12/2025 .

Aug. 08, 2023
ERP

Emilia Development Group utilizes Priority's comprehensive solutions, including over 20 in-house applications

Country:

Israel

Website:

www.emilia.co.il

About Emilia Development

Founded in 1952, Emilia Development Ltd. is a prominent holding company with a diverse portfolio of approximately 20 privately held and public companies spanning various sectors and industries, including services, distribution, and logistics. Publicly traded on the Tel Aviv Stock Exchange under the ticker symbol EMDV:TLV, Emilia Development Group has established itself as a leading player in the market.

The challenge

The challenge

Emilia Development Group has been a longstanding client of Priority ERP. However, they faced challenges with their existing logistics management system, which lacked the flexibility to adapt to the evolving needs of the group's companies. Manual handling of logistics processes, such as transport planning, tracking, and delivery scheduling, resulted in extended picking times and calculation errors.

As the company expanded its operations, they sought a scalable and customizable solution that could interface with existing Priority systems, creating a unified management system while catering to the unique requirements of each company.

The solution

The solution

Emilia Development Group opted to implement Priority's advanced Portal and Application generators, along with the POD (Proof of Delivery) module. These solutions offered operational ease, scalability, and the ability to customize business processes while ensuring organizational uniformity and data tracking. Emilia integrated various Priority modules across their companies, incorporating AI capabilities into the WMS (Warehouse Management System) module for optimizing task assignments and resource allocation. Additionally, the implementation of the POD module streamlined the entire delivery process, from inventory creation to customer signature, and they also adopted the advanced delivery planning (ADP) module for optimal route planning using a user-friendly map interface.

Moreover, Emilia utilized Priority's advanced portals and application generator to independently create unique web portals and mobile applications, allowing them to manage complex warehouse processes, automate business rules, and adapt rapidly to dynamic market conditions.

The results

The results

Today, Emilia Development Group leverages Priority's comprehensive solutions to manage the activities of all their companies, both as a group and on an individual basis. They have developed over 20 in-house generated applications, efficiently managing diverse aspects across numerous companies. The integration of the WMS
system data and custom applications streamlines warehouse and logistics management, accommodating unique needs and facilitating real-time tracking of deliveries and inventory.

The POD system enables non-standard customization of delivery processes, including surfaces and pallets, as well as intelligent transport scheduling and management. Emilia successfully manages field agents through an advanced application, facilitating customer orders, service calls, inventory updates, and manufacturing processes with ease. Implementing Priority ERP has led to improved work processes, enhanced inventory accuracy, and better intra-organizational communication and workflows.

According to Yaffa Brizinov, CIO at Emilia Development Ltd., the decision to expand Priority's solutions has been immensely beneficial for the organization, enabling them to address evolving needs swiftly and efficiently. Emilia continues to utilize Priority ERP to streamline daily activities, and the system's flexibility and simplicity in
development have contributed significantly to their success as an organization.

“Since implementing the modules, we have created and adapted more than 20 applications that help us manage our daily activities. With each passing day, more needs arise from the field, and the flexibility of the system and the simplicity of development allow us to address these needs within a few days. The decision to expand Priority's solutions is one of the best we've made.”

Yaffa Brizinov, CIO at Emilia Development ltd.

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