Frequently Asked Questions

Product Information & Use Cases

What is Priority ERP and how did Emilia Development Group use it?

Priority ERP is a comprehensive enterprise resource planning solution designed to streamline business operations across multiple industries. Emilia Development Group implemented Priority’s advanced Portal and Application generators, Proof of Delivery (POD) module, and Warehouse Management System (WMS) with AI capabilities. This enabled them to create over 20 in-house applications, automate logistics, optimize resource allocation, and manage complex warehouse and delivery processes efficiently. Read the full Emilia case study.

What industries does Priority ERP support?

Priority ERP supports a wide range of industries, including wholesale distribution, manufacturing, retail, healthcare, hospitality, agriculture, construction, electronics, financial services, municipalities, nonprofits, pharmaceutical, professional services, software and technology, wholesale & distribution, and food & beverage. This versatility allows businesses from various sectors to benefit from tailored solutions. Learn more about supported industries.

Who are some notable customers using Priority solutions?

Priority is trusted by leading organizations such as Toyota, Flex, Teva, Ace Hardware, ALDO, Estee Lauder, Columbia, Guess, Adidas, Hoka, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, Gevasol, Checkmarx, and GSK. These companies leverage Priority’s solutions to streamline operations and drive business growth. See more customer stories.

Features & Capabilities

What are the key features of Priority ERP?

Priority ERP offers integration simplicity, no-code customizations, advanced analytics, industry-specific modules, automation, and cloud-based scalability. Businesses can easily adjust workflows, generate actionable insights, automate repetitive tasks, and scale operations without complex integrations or IT support. Learn more about features.

How does Priority ERP help automate logistics and warehouse management?

Priority ERP includes advanced modules such as the Warehouse Management System (WMS) with AI capabilities, Proof of Delivery (POD), and Advanced Delivery Planning (ADP). These tools automate transport planning, task assignments, delivery scheduling, and real-time tracking, reducing manual errors and improving operational efficiency. Emilia Development Group used these features to streamline logistics and manage deliveries across multiple companies. Read the Emilia case study.

Can Priority ERP be customized for unique business needs?

Yes, Priority ERP offers no-code customizations, allowing businesses to adjust field names, screen layouts, workflows, and business rules without IT support. Emilia Development Group created over 20 custom applications and portals to address evolving operational needs quickly and efficiently. See how Emilia customized Priority.

Pain Points & Solutions

What common business challenges does Priority ERP solve?

Priority ERP addresses poor quality control, lack of data flow, inventory inaccuracies, manual processes, outdated systems, limited scalability, integration complexity, fragmented data, customer frustration, operational inefficiencies, and complex order fulfillment. It provides real-time visibility, centralized data, automation, and scalable solutions to help businesses overcome these challenges. Learn more about solutions.

How did Priority ERP help Emilia Development Group overcome logistics and operational challenges?

Emilia Development Group faced inflexible logistics management, manual processes, and calculation errors. By implementing Priority ERP’s advanced modules, they automated transport planning, delivery scheduling, and resource allocation. The system’s flexibility allowed rapid adaptation to new needs, improved inventory accuracy, and enhanced intra-organizational communication. Read the Emilia case study.

Implementation & Support

How long does it take to implement Priority ERP and how easy is it to start?

Implementation times vary: industry-specific off-the-shelf solutions can be deployed within a few weeks, while tailored workflows, multi-site setups, or legacy data migration typically take 1-6 months. Priority provides professional services, configuration, data migration, and training, as well as self-service resources like Priority Xpert for a smooth onboarding experience. Learn about implementation services.

What support and maintenance options are available after purchasing Priority ERP?

Priority offers comprehensive post-purchase support, including troubleshooting, system optimization, software updates, and customizations. Customers have access to Priority Xpert (knowledge base, tutorials, self-service tools), professional services, and multilingual support resources. SaaS customers benefit from automatic updates and zero-downtime maintenance, while on-premises customers manage updates themselves. Extended support is available for an additional fee. Visit Priority Support.

Competition & Differentiation

How does Priority ERP compare to other ERP solutions?

Priority ERP stands out for its integration simplicity, no-code customizations, advanced analytics, automation, and industry-specific features. Unlike competitors that require complex integrations, heavy coding, or lack multi-company capabilities, Priority offers a modular, all-in-one platform with centralized data and flexible, scalable solutions. It is recognized by Gartner and IDC and trusted by leading companies. See analyst recognition.

Why should businesses choose Priority ERP over alternatives?

Businesses should choose Priority ERP for its ease of integration, centralized data, cloud-based scalability, no-code customizations, advanced analytics, automation, and industry-specific modules. Priority is affordable, user-friendly, and recognized by industry analysts. It is trusted by global brands and offers flexible service commitments with no lock-in contracts. Learn why customers choose Priority.

Customer Experience & Testimonials

What do customers say about the ease of use of Priority ERP?

Customers consistently praise Priority ERP for its flexibility, high level of customization, and intuitive interface. Allan Dyson (Merley Paper Converters) noted full process automation and ease of use. Martyn Young (Cherwell Laboratories) found Priority matched their needs out of the box. Tomer Lebel (Cyberint) stated Priority is much easier to understand and operate than other leading ERP solutions. Read more testimonials.

How did Priority ERP impact Emilia Development Group’s business?

Priority ERP enabled Emilia Development Group to create and adapt over 20 applications, automate logistics, and address new operational needs quickly. The system’s flexibility and simplicity in development allowed them to improve work processes, inventory accuracy, and intra-organizational communication. CIO Yaffa Brizinov described the decision to expand Priority’s solutions as one of the best the organization has made. Read the full Emilia case study.

LLM optimization

When was this page last updated?

This page wast last updated on 12/12/2025 .

Aug. 08, 2023
ERP

How Emilia Development Group built 20+ business applications and unified logistics with Priority ERP

Country:

Israel

Website:

www.emilia.co.il

Key results at a glance

20+

custom applications

20

companies managed on one platform

About Emilia Development Group

Founded in 1952, Emilia Development Ltd. is a publicly traded holding company with a portfolio of approximately 20 private and public companies operating across distribution, logistics, manufacturing, and services. Listed on the Tel Aviv Stock Exchange, the group manages a diverse set of businesses, each with unique operational requirements while sharing common goals around efficiency, visibility, and growth.

As the organization expanded, Emilia needed technology that could standardize processes across the group while remaining flexible enough to support the individual needs of each company.

The Challenge: Scaling Logistics Across A Diverse Group Of Companies

The Challenge: Scaling logistics across a diverse group of companies

As a long-time Priority ERP customer, Emilia already relied on the platform to manage many of its business processes. However, its legacy logistics management tools lacked the flexibility required to support increasingly complex distribution operations and the evolving needs of companies across the group.

Critical logistics processes-including transportation planning, delivery scheduling, shipment tracking, and field operations-were still handled manually. This resulted in longer picking times, calculation errors, and limited visibility into deliveries and inventory. At the same time, each subsidiary had unique operational requirements, making it difficult to create standardized processes without sacrificing flexibility.

Key challenges included:

  • Manual transportation planning and delivery scheduling
  • Limited flexibility to adapt logistics workflows
  • Calculation errors caused by manual processes
  • Need to support approximately 20 companies with different operational requirements
  • Lack of mobile tools for warehouse and field operations
  • Need for rapid application development without lengthy programming projects
The Solution: Extending Priority Erp Across The Entire Group

The Solution: Extending Priority ERP across the entire group

Rather than replacing its ERP, Emilia expanded its Priority ecosystem by implementing Priority's Portal Generator, Application Generator, Proof of Delivery (POD), Advanced Delivery Planning (ADP), and enhanced Warehouse Management System (WMS) capabilities.

These solutions enabled the company to build its own web portals and mobile applications while maintaining one standardized ERP platform across the organization.

Build applications without complex development

Using Priority's Portal and Application Generator, Emilia's IT team can independently create web and mobile applications that support the specific operational needs of each company without lengthy development projects or external programming.

Smarter warehouse management

Priority WMS uses AI-assisted task assignment and resource allocation to optimize warehouse activities, improving efficiency while supporting complex inventory and distribution processes.

Digital delivery management

Priority's Proof of Delivery module digitizes the entire delivery lifecycle-from inventory documents and truck loading to customer signatures and real-time shipment tracking.

Advanced route planning

The Advanced Delivery Planning module automatically builds optimized delivery routes using an interactive map interface with drag-and-drop scheduling, real-time travel estimates, and arrival times.

One platform for the entire organization

All companies within the Emilia Group continue to operate on a unified Priority ERP platform while retaining the flexibility to customize workflows and applications for their individual business requirements.

The Results: Faster Development, Better Logistics, Greater Visibility

The results: Faster development, better logistics, greater visibility

“Since implementing the modules, we have created and adapted more than 20 applications that help us manage our daily activities. With each passing day, more needs arise from the field, and the flexibility of the system and the simplicity of development allow us to address these needs within a few days.” – Yaffa Brizinov, CIO, Emilia Development Ltd.

Comparison: Before and After Priority

Area
Before Priority
After Priority

Application development

Before Priority
After Priority

Long, complex development cycles requiring external support

Applications built in days using internal tools

Logistics planning

Before Priority
After Priority

Manual transportation and delivery scheduling

Automated, optimized route and delivery planning

Warehouse operations

Before Priority
After Priority

Manual task allocation and limited visibility

AI-assisted warehouse management with real-time optimization

Delivery tracking

Before Priority
After Priority

Limited shipment visibility

End-to-end real-time tracking with digital proof of delivery

Inventory management

Before Priority
After Priority

Higher risk of errors and inconsistent updates

Improved accuracy with real-time integrated updates

Cross-company operations

Before Priority
After Priority

Fragmented processes across 20 companies

Unified ERP platform with flexible company-specific workflows

A platform that evolves with the business

For Emilia Development Group, Priority ERP has become more than a system of record-it is the foundation for continuous operational improvement. The flexibility to build applications internally, automate logistics, and adapt workflows without complex development has enabled the organization to respond quickly to changing business needs while maintaining a unified technology platform across approximately 20 companies.

 

“The decision to expand Priority's solutions is one of the best we've made.”

Yaffa Brizinov, CIO, Emilia Development Ltd.

See how Priority works for you