Frequently Asked Questions

Product Overview & Company Information

What is Priority Software and what does it do?

Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It serves organizations of all sizes and industries, offering real-time access to business data and insights from any device. Over 75,000 companies across 70 countries use Priority to manage and grow their businesses efficiently. Learn more.

What products and services does Priority Software offer?

Priority Software offers a comprehensive suite of business management solutions, including:

See the Company Profile for details.

Which industries does Priority Software serve?

Priority Software serves a wide range of industries, including agriculture, nonprofits, professional services, retail, hospitality, manufacturing, pharmaceutical, wholesale & distribution, electronics, healthcare, medical devices, software & technology, financial services, and construction. See all industries.

How many customers and partners does Priority Software have?

Priority Software is trusted by over 75,000 customers in more than 70 countries and has a network of 100+ partners worldwide.

Who are some notable customers of Priority Software?

Notable customers include Ace Hardware, ALDO, Adidas, Estee Lauder, Columbia, Guess, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, GSK, Teva, and Checkmarx. See more customers.

Features & Capabilities

What are the key features of Priority Software?

Key features include:

Does Priority Software offer AI-powered capabilities?

Yes, Priority's aiERP suite embeds artificial intelligence and machine learning into its core architecture. Users can interact with the ERP using natural language, create complex business rules, generate and summarize reports, forecast demand, and optimize delivery routes. Learn more about aiERP.

What integrations does Priority Software support?

Priority Software supports over 150 plug & play connectors, unlimited API connectivity, and embedded integrations. Key integrations include:

See the Hospitality Marketplace and Cloud ERP for details.

Does Priority Software provide an open API?

Yes, Priority Software provides an Open API for seamless integration with third-party applications. This allows businesses to create custom integrations and tailor their systems to specific needs. Learn more about the Open API.

Is technical documentation available for Priority Software?

Yes, Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, industries, and supported products. Access the documentation here.

Use Cases & Benefits

Who can benefit from using Priority Software?

Priority Software is designed for a wide range of roles and companies, including retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and organizations in manufacturing, healthcare, pharmaceuticals, technology, and services. It is ideal for businesses seeking scalability, efficiency, and industry-specific solutions.

What core business problems does Priority Software solve?

Priority Software addresses:

What pain points does Priority Software address for retail businesses?

Priority Software helps retail businesses overcome:

It provides centralized management, real-time insights, automation, and omnichannel capabilities. Learn more.

How does Priority Software help with operational efficiency?

Priority Software boosts operational efficiency through built-in automated workflows, AI recommendations, centralized data, and real-time reporting. This reduces manual processes, improves resource utilization, and enables faster, data-driven decisions.

How does Priority Software support business growth and scalability?

Priority Software's cloud-based platform is designed for scalability, supporting high-volume transactions and adapting to business growth without the need for complex integrations or on-premises IT infrastructure. It enables continuous innovation and long-term value.

Customer Success & Social Proof

What feedback have customers given about Priority Software's ease of use?

Customers consistently praise Priority Software for its intuitive interface and user-friendly design. For example, Allan Dyson (Merley Paper Converters) noted that employees can manage daily tasks without relying on IT. On G2, Priority ERP has a rating of approximately 4.1/5, with users highlighting its simplicity and configurability. See more testimonials.

Can you share specific customer success stories with Priority Software?

Yes, examples include:

See all case studies here.

What industry recognition has Priority Software received?

Priority Software has been recognized by Gartner in the 2025 Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises, named a “Major Player” in the 2025 IDC MarketScape for AI-Enabled ERP, and ranked as the top ERP Solution in the 2025 TEC Insight Report for SMBs.

How does Priority Software perform according to customer reviews?

Priority ERP has a customer rating of approximately 4.1/5 on G2. Users highlight its intuitive interface, ease of use, and configurability as major strengths. See reviews.

Competition & Comparison

How does Priority ERP compare to Microsoft Dynamics 365?

Microsoft Dynamics 365 requires heavy customization for industry needs and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, customizable without IT support, and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2.

How does Priority ERP compare to SAP Business One?

SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes.

How does Priority ERP compare to Acumatica?

Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in.

How does Priority ERP compare to NetSuite?

NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality.

How does Priority ERP compare to Odoo?

Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption.

How does Priority ERP compare to Sage X3?

Sage focuses on accounting, not full ERP, and many Sage products are nearing end-of-life. Priority ERP integrates accounting with analytics, automation, and industry features, and supports no-code customizations for apps, portals, workflows, and automation.

How does Priority ERP compare to Microsoft Business Central?

Business Central requires heavy coding for industry features and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation.

How does Priority ERP compare to Microsoft Navision?

Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI.

How does Priority Optima compare to Oracle Hospitality OPERA?

OPERA is costly, complex, and has slow support and integration challenges. Priority Optima is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and an open architecture with a broad Marketplace for integrations.

How does Priority Optima compare to Cloudbeds?

Cloudbeds can lack depth for complex operations and may have inconsistent support. Priority Optima serves all hospitality types with a comprehensive suite, robust all-in-one platform, reliable support, and a user-friendly design.

How does Priority Optima compare to Mews?

Mews can require significant training and has a cluttered interface. Priority Optima is designed for quick adoption, efficient workflows, a clean interface, and responsive support.

How does Priority Optima compare to Protel?

Protel has a steep learning curve and limited integrations. Priority Optima offers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations.

How does Priority Retail Management compare to ERP competitors like Microsoft, Oracle, Acumatica, and Sage?

These ERP providers offer generic capabilities and lack specialized retail management features. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations.

How does Priority Retail Management compare to POS and unified commerce providers like Aptos, LS Retail, Retail Pro, Enactor, and Oracle Retail?

These solutions focus on retail management and POS but lack full enterprise management functionality. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the retail chain.

Support & Implementation

What professional and implementation services does Priority Software provide?

Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. These services include project management, training, and ongoing support. Learn more.

What partnership opportunities are available with Priority Software?

Priority Software offers partnership opportunities, including technology partnerships and AWS partnerships. Partners can access the Priority Market and benefit from a strong ecosystem. Learn more about partnerships.

What is the Priority Market?

The Priority Market is a dedicated marketplace for extended solutions, offering add-ons and integrations to enhance Priority Software's core products. Visit Priority Market.

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When was this page last updated?

This page wast last updated on 12/12/2025 .

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What's stopping you from moving your business to the cloud?

Yossi Nissan

CMO
Laptop Cloud ERP

Summarize with AI:

According to the old adage, “Every cloud has a silver lining.” But what about cloud computing? Does it also follow suit? Be it in the cloud, on the cloud, or transitioning to the cloud, there are still businesses out there that are not only hesitant to make the move, they're downright scared.

2020 will undoubtedly go down in history as the year when most companies had little or no choice but to transform their operations, literally, overnight. To maintain business continuity and agility, and support the sudden shift to remote working brought on by the pandemic, some 6 out of 10 businesses moved their operations to the cloud, in the hope of enhancing security and reliability. According to IT market analyst firm, Gartner, by 2025, 85% of enterprises will have a cloud-first principle, and that an estimated 95% of new digital workloads will be deployed on cloud-native platforms. Wow!

But despite the fact that a vast majority of companies are deploying some type of new-fangled cloud services, why are others still running their most critical computing workloads on on-premise systems? Why aren't ALL businesses, not only large enterprises, at the cloud computing starting gate, today?

Several factors are holding back cloud adoption, especially for SMBs. While enterprises seem to have a handle, so to speak, on the cloud, smaller organizations considering cloud migration are often steeped in confusion about the many available cloud options, namely – when, where, and how to get started. Let's take a look at the 4 key reasons today's SMBs either hold out, hold back, or don't grab hold of cloud technologies.

For starters, what is 'moving to the cloud'?

Cloud computing, or cloud technology, as it's often called, is far from being new. While the concept technically launched in the mid-1990s, cloud computing became mainstream in the mid-2000s, with the emergence of the “Big 3” – Google Cloud Platform, Microsoft Azure, and Amazon Web Services (AWS).

Moving, transitioning, or migrating to the cloud, is the process of moving business data, applications or other related operational business elements to a cloud computing environment, the delivery of various services via the Internet, including data storage, servers, databases, networking, and software. Cloud-based storage makes it possible to save files to a remote database and retrieve them on demand. The most common example is the transfer of business data and applications from a local on-premise data center to a public cloud.

To really “move to the cloud,” a business must rethink, review, and revisualize its entire IT operation, from the bottom, up. In essence, this means that all employees' workstations would be running cloud-based apps, such as basic MS programs, like Word and Excel, on a cloud provider's servers, rather than on their in-house servers. Company data and related applications would be hosted remotely, replacing reams of hard drives on site, enabling employees with various user permission levels, to access this data at any time from any location, and on any device, with a basic Internet connection.

The 4 Showstoppers: Why some SMBs are reluctant to make the move

I'm bombarded by pricing models

For many SMBs, when it comes to deciding on the most efficient and most cost-effective pricing model, they're often confused by public cloud vendors' offerings. For one thing, when moving to the cloud, there can be pretty high licensing fees upfront, not to mention (and some vendors don't mention!) the hidden costs of using cloud services. Hidden costs can be as simple as accessing data from a new cloud platform, and finding out it's exceedingly higher than anticipated. SMBs on a tight budget, are less likely to take chances, and many choose to stay with their on-premise systems, to simply avoid the confusion in understanding the various pricing models, or worse, choosing the wrong one.

Lesson Learned: There are three types of cloud services – Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), and Infrastructure-as-a-Service (IaaS). In fact, it's the flexibility of all three cloud pricing models that gives SMBs the scalability they need to grow their business, and not be saddled with legacy on-premise software and hardware that requires constant maintenance and updates. For 'seasonal' businesses (e.g., agriculture/produce providers, winter sporting goods, etc.), for example, it's easier to predict costs when paying per user, and easy to increase cloud services during peak periods, and reduce them during slower seasons.

My data's more secure when it's beside me

Some small business owners and managers have been conditioned to believe that company data is safer on-site on their own servers, where they can “see” it, as opposed to in the cloud. As a result, data security is one of the key reasons for SMBs to not transition to the cloud. They're equally concerned about trusting a cloud service provider to keep their data safe amongst the reams of data hosted for other clients, especially with the recent surge in security breaches, and the number of talented hackers on the rise.

Lesson Learned: When business data is stored on in-house on-premise infrastructure, it's at risk all the time. This includes actual thefts and break-ins, unintentional data edits or deletions, and potential damage caused by fires and floods. No matter what storage option businesses use on-site, their critical data will be more secure, and better protected when it's stored in a data center in the cloud.

Now, everyone can access my business data

Many SMBs are reluctant to move to the cloud because they're not entirely sure where their data will be stored, and with that, who can actually access it. It's a tough call for small businesses who've been accustomed to traditional on-premise installations, where, if they want to access and share data, they have to be in the same physical location as their data storage unit, namely, their database server. Despite the fact that with cloud services, there's no restriction on location, and data can be accessed from anywhere, at any time, with the same stringent user permission levels, these same SMBs would rather keep their data, literally, under lock and key (at head office).

Lesson Learned: Cloud computing supports high data availability. This means that business data stored in the cloud will be accessible, editable, and sharable, even if all else… fails. When there's a power outage or the Internet's down in the office, businesses can still access their data and related applications from any desktop, laptop, mobile device or tablet, from home, or from any other location. With the surge in remote working, and mobile workforces out in droves, company employees will require even greater access to business data that only cloud-based services can provide.

My employees will “lose it” not use it

According to market intelligence firm, IDC, 39% of businesses don't have the skills necessary for cloud migration, with companies claiming they're just not sure they have the required competency to move to the cloud. For many SMBs, it's fear of the unknown, and fear of employee pushback that fuels their unwillingness to move. Cloud migration requires tedious and time-consuming data cleansing and other modifications, where some SMBs simply don't have the time, resources, nor the “patience” to handle the data migration process. Other small business owners and managers would rather fight than switch, and prefer not to disrupt employee productivity by moving operations to the cloud.

Lesson Learned: Investing in cloud computing, and migrating data and other applications to the cloud, is not just an investment in technology – it's a critical investment in the people who will use the technology. Onboarding any new system in an organization of any size requires proper training, and successful cloud migration means training all employees on how to use the new system. Professional training courses will give new users the confidence they need to onboard the system from the get-go, and also help them independently handle performance issues, such as system latency and downtime.

Now, about that silver lining…

If you're a small or mid-size business owner, and if you haven't yet moved your business to the cloud, rest assured, you are not alone. Cloud service providers, be it the global giants, or smaller, local cloud-hosting companies, are enhancing their platform capacity, security, and expertise, right this second. And they're about to stop any time soon. In the meantime, more and more SMBs are turning their attention to the cloud, with the understanding that today's cloud and hybrid cloud solutions outrank and outweigh their sole reliance on on-premise systems.

There's one thing we all know to be true – competition waits for no one. Despite the unwillingness to change, investing considerable time, effort, and costs in selecting the right cloud provider with the right cloud services for your small business, it's well worth making the move. Even if your business is efficient, productive, and profitable today, running seamlessly on your on-premise infrastructure, that's great. But tomorrow, cloud-based services will come calling… if you haven't already called them, first.

Asking the right questions can make the process of moving to the cloud easier. To learn more about how you can successfully move your business to the cloud, contact us for a no-obligation call with one of our cloud ERP implementation experts.

In this article we've covered

ERP
Business Management
Technology

The Author

Yossi Nissan

CMO

Yossi has been spearheading Priority's worldwide marketing efforts since 2021, leveraging his extensive 18-year background in marketing within the B2B technology sector. His professional journey started at Motorola Solutions, where he assumed multiple roles, eventually rising to the position of Vice President of Global Marketing at RADWIN. He is academically grounded with a B.Sc. in Electrical Engineering from Tel Aviv University and an Executive MBA from Bar-Ilan University.