Frequently Asked Questions

Product Overview & Company Information

What is Priority Software and what does it do?

Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It serves organizations of all sizes and industries, offering real-time access to business data and insights from any device. Over 75,000 companies across 70 countries use Priority to manage and grow their businesses efficiently. Learn more.

What products and services does Priority Software offer?

Priority Software offers a comprehensive suite of business management solutions, including:

See the Company Profile for details.

Which industries does Priority Software serve?

Priority Software serves a wide range of industries, including agriculture, nonprofits, professional services, retail, hospitality, manufacturing, pharmaceutical, wholesale & distribution, electronics, healthcare, medical devices, software & technology, financial services, and construction. See all industries.

How many customers and partners does Priority Software have?

Priority Software is trusted by over 75,000 customers in more than 70 countries and has a network of 100+ partners worldwide.

Who are some notable customers of Priority Software?

Notable customers include Ace Hardware, ALDO, Adidas, Estee Lauder, Columbia, Guess, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, GSK, Teva, and Checkmarx. See more customers.

Features & Capabilities

What are the key features of Priority Software?

Key features include:

Does Priority Software offer AI-powered capabilities?

Yes, Priority's aiERP suite embeds artificial intelligence and machine learning into its core architecture. Users can interact with the ERP using natural language, create complex business rules, generate and summarize reports, forecast demand, and optimize delivery routes. Learn more about aiERP.

What integrations does Priority Software support?

Priority Software supports over 150 plug & play connectors, unlimited API connectivity, and embedded integrations. Key integrations include:

See the Hospitality Marketplace and Cloud ERP for details.

Does Priority Software provide an open API?

Yes, Priority Software provides an Open API for seamless integration with third-party applications. This allows businesses to create custom integrations and tailor their systems to specific needs. Learn more about the Open API.

Is technical documentation available for Priority Software?

Yes, Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, industries, and supported products. Access the documentation here.

Use Cases & Benefits

Who can benefit from using Priority Software?

Priority Software is designed for a wide range of roles and companies, including retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and organizations in manufacturing, healthcare, pharmaceuticals, technology, and services. It is ideal for businesses seeking scalability, efficiency, and industry-specific solutions.

What core business problems does Priority Software solve?

Priority Software addresses:

What pain points does Priority Software address for retail businesses?

Priority Software helps retail businesses overcome:

It provides centralized management, real-time insights, automation, and omnichannel capabilities. Learn more.

How does Priority Software help with operational efficiency?

Priority Software boosts operational efficiency through built-in automated workflows, AI recommendations, centralized data, and real-time reporting. This reduces manual processes, improves resource utilization, and enables faster, data-driven decisions.

How does Priority Software support business growth and scalability?

Priority Software's cloud-based platform is designed for scalability, supporting high-volume transactions and adapting to business growth without the need for complex integrations or on-premises IT infrastructure. It enables continuous innovation and long-term value.

Customer Success & Social Proof

What feedback have customers given about Priority Software's ease of use?

Customers consistently praise Priority Software for its intuitive interface and user-friendly design. For example, Allan Dyson (Merley Paper Converters) noted that employees can manage daily tasks without relying on IT. On G2, Priority ERP has a rating of approximately 4.1/5, with users highlighting its simplicity and configurability. See more testimonials.

Can you share specific customer success stories with Priority Software?

Yes, examples include:

See all case studies here.

What industry recognition has Priority Software received?

Priority Software has been recognized by Gartner in the 2025 Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises, named a “Major Player” in the 2025 IDC MarketScape for AI-Enabled ERP, and ranked as the top ERP Solution in the 2025 TEC Insight Report for SMBs.

How does Priority Software perform according to customer reviews?

Priority ERP has a customer rating of approximately 4.1/5 on G2. Users highlight its intuitive interface, ease of use, and configurability as major strengths. See reviews.

Competition & Comparison

How does Priority ERP compare to Microsoft Dynamics 365?

Microsoft Dynamics 365 requires heavy customization for industry needs and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, customizable without IT support, and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2.

How does Priority ERP compare to SAP Business One?

SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes.

How does Priority ERP compare to Acumatica?

Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in.

How does Priority ERP compare to NetSuite?

NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality.

How does Priority ERP compare to Odoo?

Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption.

How does Priority ERP compare to Sage X3?

Sage focuses on accounting, not full ERP, and many Sage products are nearing end-of-life. Priority ERP integrates accounting with analytics, automation, and industry features, and supports no-code customizations for apps, portals, workflows, and automation.

How does Priority ERP compare to Microsoft Business Central?

Business Central requires heavy coding for industry features and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation.

How does Priority ERP compare to Microsoft Navision?

Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI.

How does Priority Optima compare to Oracle Hospitality OPERA?

OPERA is costly, complex, and has slow support and integration challenges. Priority Optima is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and an open architecture with a broad Marketplace for integrations.

How does Priority Optima compare to Cloudbeds?

Cloudbeds can lack depth for complex operations and may have inconsistent support. Priority Optima serves all hospitality types with a comprehensive suite, robust all-in-one platform, reliable support, and a user-friendly design.

How does Priority Optima compare to Mews?

Mews can require significant training and has a cluttered interface. Priority Optima is designed for quick adoption, efficient workflows, a clean interface, and responsive support.

How does Priority Optima compare to Protel?

Protel has a steep learning curve and limited integrations. Priority Optima offers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations.

How does Priority Retail Management compare to ERP competitors like Microsoft, Oracle, Acumatica, and Sage?

These ERP providers offer generic capabilities and lack specialized retail management features. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations.

How does Priority Retail Management compare to POS and unified commerce providers like Aptos, LS Retail, Retail Pro, Enactor, and Oracle Retail?

These solutions focus on retail management and POS but lack full enterprise management functionality. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the retail chain.

Support & Implementation

What professional and implementation services does Priority Software provide?

Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. These services include project management, training, and ongoing support. Learn more.

What partnership opportunities are available with Priority Software?

Priority Software offers partnership opportunities, including technology partnerships and AWS partnerships. Partners can access the Priority Market and benefit from a strong ecosystem. Learn more about partnerships.

What is the Priority Market?

The Priority Market is a dedicated marketplace for extended solutions, offering add-ons and integrations to enhance Priority Software's core products. Visit Priority Market.

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When was this page last updated?

This page wast last updated on 12/12/2025 .

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Importance of technology in HRMS

Keren Sherer Taiber

Chief Product Officer
HRM solution and technology

Summarize with AI:

Why “Tech” takes center stage in HRM

The efficient and effective management of people in an organization is commonly referred to as Human Resource Management (HRM). It involves a strategic approach to enhance employee performance, implement policies and systems, and also engage in recruitment, training, performance appraisal, and a variety of other functions that are necessary to keep employees working satisfactorily – and happy.

As this involves a number of dedicated processes, most HRM functions are automated with the help of a software tool called Human Resource Management Solution (HRMS) or Enterprise Resource Planning (ERP). But it's the technology behind these systems that's vitally important in tracking both the micro and macro processes to keep employees working in a positive, results-driven environment.

Let's take a closer look at what makes technology 'tick' and why it's an essential component of every HRM solution. Here are 6 benefits of having a technology-driven HRMS:

Automate manual and repetitive tasks.

Human Resource departments are inundated with repetitive and often mundane manual tasks. These include basic recruitment processes, such as screening, interviewing, and hiring. In addition, it also includes employee onboarding, payroll management, and employee grievance resolution, just to name a few. With the help of a robust and responsive HRMS, these and other tasks can be automated, so that HR managers can focus on their core initiative – building and maintaining a long-lasting bond between the employee and the company, relationships between employees, peers and managers, enhancing overall employee satisfaction in the workplace, and ensuring that attrition levels are low.

Enable employee self-service.

There are several tasks that employees can efficiently handle on their own, right on their mobile devices. These include managing their time and attendance, vacation requests, sick leave, registering complaints and other requests, seeking approvals, and managing their user profiles. For example, if an employee changes their home address or their surname, they can conveniently use an employee self-service module within an HRMS or ERP application. This helps employees quickly arrive at solutions themselves, without having to fill in a barrage of forms to change personal details or get issues resolved.

Streamline communication between employees, managers, and other entities.

More often than not, organizations suffer because employees don't read or respond to emails, or disregard verbal communication. To enhance communication between various entities within an organization, an HRMS tool can easily integrate with a third-party app, such as Slack, or even create an internal messaging app. These solutions help organizations to ensure streamlined, always available and accessible communication between employees, their managers, teams and departments, and others inside the company.

Track attendance and performance.

It's vitally important to track and monitor employee attendance and performance. Reliable and real-time monitoring helps to conduct accurate appraisals based on actual performance. In other words, technologies such as HRMS eliminate prejudice and bias from the employee performance evaluation process. In addition, with fully automated attendance tracking, there can be no misrepresentation or employee time off that has not been either approved or utilized as agreed upon. This is a win-win situation for both employees and their managers, as accurate attendance tracking ensures error-free salary disbursement from the get-go, saving valuable time and resources to correct manual mistakes.

Train employees and promote new skills.

Training and educating employees are the necessary building blocks of any successful organization. Training modules help employees to gain important skills that enable them to perform better. However, employee training can be a costly process that demands high HR department budgets. eLearning technologies, supported by advanced HRMS or ERP software, can be used to enhance employee training, and ensure that staff are being properly trained online in the skills and expertise required to best do their jobs. More important, when backed by technology, their progress and skills can be monitored along the way to ensure employees are truly benefiting from the various training modules.

Store data and generate valuable insights.

Technology is not only necessary, it's a must-have when it comes to storing, accessing and sharing real-time data in a compatible and error-free format. HRMS tools ensure that sensitive employee data is stored correctly and securely. In addition, many ERP systems are available with integrated HRM modules, making technology and automated, always accurate data indispensable to an organization's HR department. Employee data is a valuable resource in generating vitally important insights that may help improve employee performance, and in turn, company profitability.

Technology is an integral part of HRMS

HRMS and ERP are both highly-valuable tools that help Human Resource managers to automate and optimize their organization's employee-driven processes and procedures. Technology can help HRM professionals to automate both manual and repetitive tasks, and power employee self-service apps. What's more, technology is the driving force behind enhancing multi-directional communication between employees, managers, teams, and departments, where employees benefit from more accurate performance evaluations, and time and attendance tracking.

Thanks to innovation and technological advances in today's HRMS and ERP software systems, employees have the opportunity to build their required skillsets. With self-learning methods via robust eLearning modules integrated into HRMS, they can get the training they need when they need it most, saving valuable time and costly resources. Last but not least, technology is necessary for HRM professionals to store sensitive employee data, and generate valuable insights and analytics to make better informed business decisions.

It's technology that makes every HR department – tick, and work better and smarter, to help achieve more efficient, more productive, and more satisfied employees.

In this article we've covered

Technology

The Author

Keren Sherer Taiber

Chief Product Officer

Since joining Priority in 1998, Keren has progressed through several leadership positions and now leads as the Director of Product Strategy. She has an industrial engineering degree and an MBA from Tel Aviv University. Her journey reflects a consistent dedication to advancement and excellence.