Frequently Asked Questions

Product Overview & Company Information

What is Priority Software and what does it do?

Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It serves organizations of all sizes and industries, offering real-time access to business data and insights from any device. Over 75,000 companies across 70 countries use Priority to manage and grow their businesses efficiently. Learn more.

What products and services does Priority Software offer?

Priority Software offers a comprehensive suite of business management solutions, including:

See the Company Profile for details.

Which industries does Priority Software serve?

Priority Software serves a wide range of industries, including agriculture, nonprofits, professional services, retail, hospitality, manufacturing, pharmaceutical, wholesale & distribution, electronics, healthcare, medical devices, software & technology, financial services, and construction. See all industries.

How many customers and partners does Priority Software have?

Priority Software is trusted by over 75,000 customers in more than 70 countries and has a network of 100+ partners worldwide.

Who are some notable customers of Priority Software?

Notable customers include Ace Hardware, ALDO, Adidas, Estee Lauder, Columbia, Guess, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, GSK, Teva, and Checkmarx. See more customers.

Features & Capabilities

What are the key features of Priority Software?

Key features include:

Does Priority Software offer AI-powered capabilities?

Yes, Priority's aiERP suite embeds artificial intelligence and machine learning into its core architecture. Users can interact with the ERP using natural language, create complex business rules, generate and summarize reports, forecast demand, and optimize delivery routes. Learn more about aiERP.

What integrations does Priority Software support?

Priority Software supports over 150 plug & play connectors, unlimited API connectivity, and embedded integrations. Key integrations include:

See the Hospitality Marketplace and Cloud ERP for details.

Does Priority Software provide an open API?

Yes, Priority Software provides an Open API for seamless integration with third-party applications. This allows businesses to create custom integrations and tailor their systems to specific needs. Learn more about the Open API.

Is technical documentation available for Priority Software?

Yes, Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, industries, and supported products. Access the documentation here.

Use Cases & Benefits

Who can benefit from using Priority Software?

Priority Software is designed for a wide range of roles and companies, including retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and organizations in manufacturing, healthcare, pharmaceuticals, technology, and services. It is ideal for businesses seeking scalability, efficiency, and industry-specific solutions.

What core business problems does Priority Software solve?

Priority Software addresses:

What pain points does Priority Software address for retail businesses?

Priority Software helps retail businesses overcome:

It provides centralized management, real-time insights, automation, and omnichannel capabilities. Learn more.

How does Priority Software help with operational efficiency?

Priority Software boosts operational efficiency through built-in automated workflows, AI recommendations, centralized data, and real-time reporting. This reduces manual processes, improves resource utilization, and enables faster, data-driven decisions.

How does Priority Software support business growth and scalability?

Priority Software's cloud-based platform is designed for scalability, supporting high-volume transactions and adapting to business growth without the need for complex integrations or on-premises IT infrastructure. It enables continuous innovation and long-term value.

Customer Success & Social Proof

What feedback have customers given about Priority Software's ease of use?

Customers consistently praise Priority Software for its intuitive interface and user-friendly design. For example, Allan Dyson (Merley Paper Converters) noted that employees can manage daily tasks without relying on IT. On G2, Priority ERP has a rating of approximately 4.1/5, with users highlighting its simplicity and configurability. See more testimonials.

Can you share specific customer success stories with Priority Software?

Yes, examples include:

See all case studies here.

What industry recognition has Priority Software received?

Priority Software has been recognized by Gartner in the 2025 Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises, named a “Major Player” in the 2025 IDC MarketScape for AI-Enabled ERP, and ranked as the top ERP Solution in the 2025 TEC Insight Report for SMBs.

How does Priority Software perform according to customer reviews?

Priority ERP has a customer rating of approximately 4.1/5 on G2. Users highlight its intuitive interface, ease of use, and configurability as major strengths. See reviews.

Competition & Comparison

How does Priority ERP compare to Microsoft Dynamics 365?

Microsoft Dynamics 365 requires heavy customization for industry needs and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, customizable without IT support, and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2.

How does Priority ERP compare to SAP Business One?

SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes.

How does Priority ERP compare to Acumatica?

Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in.

How does Priority ERP compare to NetSuite?

NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality.

How does Priority ERP compare to Odoo?

Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption.

How does Priority ERP compare to Sage X3?

Sage focuses on accounting, not full ERP, and many Sage products are nearing end-of-life. Priority ERP integrates accounting with analytics, automation, and industry features, and supports no-code customizations for apps, portals, workflows, and automation.

How does Priority ERP compare to Microsoft Business Central?

Business Central requires heavy coding for industry features and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation.

How does Priority ERP compare to Microsoft Navision?

Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI.

How does Priority Optima compare to Oracle Hospitality OPERA?

OPERA is costly, complex, and has slow support and integration challenges. Priority Optima is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and an open architecture with a broad Marketplace for integrations.

How does Priority Optima compare to Cloudbeds?

Cloudbeds can lack depth for complex operations and may have inconsistent support. Priority Optima serves all hospitality types with a comprehensive suite, robust all-in-one platform, reliable support, and a user-friendly design.

How does Priority Optima compare to Mews?

Mews can require significant training and has a cluttered interface. Priority Optima is designed for quick adoption, efficient workflows, a clean interface, and responsive support.

How does Priority Optima compare to Protel?

Protel has a steep learning curve and limited integrations. Priority Optima offers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations.

How does Priority Retail Management compare to ERP competitors like Microsoft, Oracle, Acumatica, and Sage?

These ERP providers offer generic capabilities and lack specialized retail management features. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations.

How does Priority Retail Management compare to POS and unified commerce providers like Aptos, LS Retail, Retail Pro, Enactor, and Oracle Retail?

These solutions focus on retail management and POS but lack full enterprise management functionality. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the retail chain.

Support & Implementation

What professional and implementation services does Priority Software provide?

Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. These services include project management, training, and ongoing support. Learn more.

What partnership opportunities are available with Priority Software?

Priority Software offers partnership opportunities, including technology partnerships and AWS partnerships. Partners can access the Priority Market and benefit from a strong ecosystem. Learn more about partnerships.

What is the Priority Market?

The Priority Market is a dedicated marketplace for extended solutions, offering add-ons and integrations to enhance Priority Software's core products. Visit Priority Market.

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When was this page last updated?

This page wast last updated on 12/12/2025 .

Considering Microsoft Dynamics 365?
Let us help you choose the right ERP for your needs

Growing companies choose Priority over MS Dynamics 365 for enterprise-grade functionality without complexity

CFOs, IT Directors, and operations leaders rely on Priority—an ERP that works from day one, not a starter system requiring endless customization.

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Head-to-head feature comparison

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Microsoft Dynamics

Cloud ERP

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Microsoft Dynamics

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Scalable

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  • Unlimited user scaling
  • Grows with your business
  • Seamless upgrades
  • Flexible expansion options

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  • When customers outgrow Microsoft Business Central, there's no easy way for them to migrate to Microsoft Dynamics

Functionality

 

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  • Complete solution out-of-the-box
  • Comprehensive native functionality
  • Deep industry-specific features
  • Built-in enterprise capabilities
  • All-inclusive core platform

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  • Limited out-of-the-box capabilities
  • Limited functionality depth
  • Dependent on external developers
  • High costs for additional features
  • Product-centric industry capabilities deferred to third parties (ISVs, OEMs, and SIs)

User Interface (UI)

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Microsoft Dynamics

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  • Highly intuitive and user-friendly UI

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  • According to IDC, Microsoft Dynamic's UI is not easy to use.

AI Capabilities

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  • AI embedded into core architecture
  • Advanced natural language queries
  • Machine learning and forecasting
  • AI personalization & writing assistance
  • Smart delivery optimization

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  • According to IDC, Microsoft Dynamics 365 customers are confused regarding its true AI capabilities.

Compliance

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  • Compliance with highly-regulated industries: FDA, GDPR, SOX, ISO9000, ISO27001, SOC 2 type 2

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  • Not designed for highly-regulated industries

Complexity for small to mid-size businesses

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  • Native module integration
  • Easy to adapt and configure
  • User-friendly interface
  • Minimal IT support needed
  • Built-in workflow automation

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  • Challenging module integration
  • Complex for SMBs
  • Requires strong IT capabilities
  • Difficult cross-module workflows
  • Not easily scalable

Payment and Licensing Terms

Priority
Microsoft Dynamics

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  • Flexible quarterly commitments
  • No lock-in policy
  • Transparent pricing
  • Read-only users can view everything in the system and issue reports with no limitations

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  • No free trial

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  • Cost listed as a caution by the Gartner® Magic Quadrant™ as prices lean towards the higher end, especially for small and mid-sized companies.
  • Read-only users can only issue reports and are limited for 2 months

Why choose Priority ERP

Although Microsoft Dynamics 365 might seem more affordable at first glance, it demands significant technical expertise making it complex and potentially expensive. It also doesn't provide adequate support for highly regulated industries, requiring additional features and add-ons. 

Choose Priority when you:

  • Need comprehensive business functionality
  • Want seamless integration across departments
  • Plan to scale your operations
  • Value implementation success and expert support
  • Require reliable financial reporting and controls
  • Need customizable dashboards and robust reporting capabilities
  • Use mobile apps for on-the-go access

Choose Microsoft Dynamics when you:

  • Don't work in a highly-regulated industry
  • Have simple, standardized processes
  • Have a strong internal IT team
  • Are comfortable handle coding requirements
  • Have a budget allocated for ongoing development and customization

The complete Cloud ERP solution that scales with your business

Stop wasting resources on failed implementations and costly add-ons. Priority delivers proven success with comprehensive functionality, integrations, and compliance, backed by local expert teams, giving you everything you need to grow: 

  • Comprehensive, robust platform with the most in-depth functionality that's ready for business on day one.  No surprise costs, no missing features.
  • Proven enterprise-grade power validated and trusted by industry leaders like Gartner, IDC, TEC, Panorama Consulting Group, Third Stage Consulting and more, Priority delivers the depth of functionality growing businesses demand.
  • Flexible quarterly commitments mean you're never locked in. Add users, expand functionality, and grow at your pace, without penalties.

Trusted by industry leaders

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Midsize manufacturing customers seeking a singlesuite approach should consider Priority when seeking to balance operational and administrative capabilities.” – Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises

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Recognized as the top ERP Solution in the 2025 TEC Insight Report on ERP Solutions for SMBs

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“Consider Priority if you are an SMB or an enterprise organization in manufacturing, distribution (inventory, warehousing, and logistics), professional services, retail, and hospitality.IDC MarketScape for SaaS & Cloud ERP

Choose the ERP that fits your growth

Priority offers a complete solution that grows with your business, delivering enterprise-grade functionality without the complexity. Our professional implementation ensures a smooth transition, and we provide seamless integrations that actually work.

Choose Priority ERP if:

You prioritize ease of use, quick implementation, a strong focus on optimizing the manufacturing process, good customer support, and a more affordable solution.

It's a good option if your company is mid-sized, and needs a system that is user- friendly and efficient and can scale with you as your business grows. 

Choose Microsoft Dynamics if:

You require an Azure cloud integration and a Microsoft apps integration. 

 

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“We researched 49 ERP systems. Priority was the closest match to our needs out of the box, with the right support to ensure our success.”

Martyn Young, Operations Director at Cherwell Laboratories

Boost operational performance

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Automated business processes

Reduce the time spent on repetitive manual tasks by as much as 80%, significantly lower error rates, cut costs, and guarantee data accuracy.

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Truly unified business management

Achieve improved business results through a centralized ERP system. Ensure flawless data consistency while boosting the speed and accuracy of your decision-making—all from a single, powerful platform.

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Complete financial visibility and control

Enhanced, unified suite for assets, income, and expenses management, with customizable workflows, and multi- dimensional report analysis.

What Customers are saying on review sites about why they choose Priority software:

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“Priority ERP is efficient. It has improved the management and operations of our company.”

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“Easy to learn & use. Quick turnaround customer support. Very satisfied with the software.”

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“The Priority platform is very flexible, highly customizable, and easy to use. The platform is reliable and affordable and there is a very high level of support and customer service.”

See how Priority works for you

*Some of the features listed on this page are still in the road map.