Frequently Asked Questions

Product Overview & Company Information

What is Priority Software and what does it do?

Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It serves organizations of all sizes and industries, offering real-time access to business data and insights from any device. Over 75,000 companies across 70 countries use Priority to manage and grow their businesses efficiently. Learn more.

What products and services does Priority Software offer?

Priority Software offers a comprehensive suite of business management solutions, including:

See the Company Profile for details.

Which industries does Priority Software serve?

Priority Software serves a wide range of industries, including agriculture, nonprofits, professional services, retail, hospitality, manufacturing, pharmaceutical, wholesale & distribution, electronics, healthcare, medical devices, software & technology, financial services, and construction. See all industries.

How many customers and partners does Priority Software have?

Priority Software is trusted by over 75,000 customers in more than 70 countries and has a network of 100+ partners worldwide.

Who are some notable customers of Priority Software?

Notable customers include Ace Hardware, ALDO, Adidas, Estee Lauder, Columbia, Guess, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, GSK, Teva, and Checkmarx. See more customers.

Features & Capabilities

What are the key features of Priority Software?

Key features include:

Does Priority Software offer AI-powered capabilities?

Yes, Priority's aiERP suite embeds artificial intelligence and machine learning into its core architecture. Users can interact with the ERP using natural language, create complex business rules, generate and summarize reports, forecast demand, and optimize delivery routes. Learn more about aiERP.

What integrations does Priority Software support?

Priority Software supports over 150 plug & play connectors, unlimited API connectivity, and embedded integrations. Key integrations include:

See the Hospitality Marketplace and Cloud ERP for details.

Does Priority Software provide an open API?

Yes, Priority Software provides an Open API for seamless integration with third-party applications. This allows businesses to create custom integrations and tailor their systems to specific needs. Learn more about the Open API.

Is technical documentation available for Priority Software?

Yes, Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, industries, and supported products. Access the documentation here.

Use Cases & Benefits

Who can benefit from using Priority Software?

Priority Software is designed for a wide range of roles and companies, including retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and organizations in manufacturing, healthcare, pharmaceuticals, technology, and services. It is ideal for businesses seeking scalability, efficiency, and industry-specific solutions.

What core business problems does Priority Software solve?

Priority Software addresses:

What pain points does Priority Software address for retail businesses?

Priority Software helps retail businesses overcome:

It provides centralized management, real-time insights, automation, and omnichannel capabilities. Learn more.

How does Priority Software help with operational efficiency?

Priority Software boosts operational efficiency through built-in automated workflows, AI recommendations, centralized data, and real-time reporting. This reduces manual processes, improves resource utilization, and enables faster, data-driven decisions.

How does Priority Software support business growth and scalability?

Priority Software's cloud-based platform is designed for scalability, supporting high-volume transactions and adapting to business growth without the need for complex integrations or on-premises IT infrastructure. It enables continuous innovation and long-term value.

Customer Success & Social Proof

What feedback have customers given about Priority Software's ease of use?

Customers consistently praise Priority Software for its intuitive interface and user-friendly design. For example, Allan Dyson (Merley Paper Converters) noted that employees can manage daily tasks without relying on IT. On G2, Priority ERP has a rating of approximately 4.1/5, with users highlighting its simplicity and configurability. See more testimonials.

Can you share specific customer success stories with Priority Software?

Yes, examples include:

See all case studies here.

What industry recognition has Priority Software received?

Priority Software has been recognized by Gartner in the 2025 Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises, named a “Major Player” in the 2025 IDC MarketScape for AI-Enabled ERP, and ranked as the top ERP Solution in the 2025 TEC Insight Report for SMBs.

How does Priority Software perform according to customer reviews?

Priority ERP has a customer rating of approximately 4.1/5 on G2. Users highlight its intuitive interface, ease of use, and configurability as major strengths. See reviews.

Competition & Comparison

How does Priority ERP compare to Microsoft Dynamics 365?

Microsoft Dynamics 365 requires heavy customization for industry needs and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, customizable without IT support, and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2.

How does Priority ERP compare to SAP Business One?

SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes.

How does Priority ERP compare to Acumatica?

Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in.

How does Priority ERP compare to NetSuite?

NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality.

How does Priority ERP compare to Odoo?

Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption.

How does Priority ERP compare to Sage X3?

Sage focuses on accounting, not full ERP, and many Sage products are nearing end-of-life. Priority ERP integrates accounting with analytics, automation, and industry features, and supports no-code customizations for apps, portals, workflows, and automation.

How does Priority ERP compare to Microsoft Business Central?

Business Central requires heavy coding for industry features and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation.

How does Priority ERP compare to Microsoft Navision?

Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI.

How does Priority Optima compare to Oracle Hospitality OPERA?

OPERA is costly, complex, and has slow support and integration challenges. Priority Optima is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and an open architecture with a broad Marketplace for integrations.

How does Priority Optima compare to Cloudbeds?

Cloudbeds can lack depth for complex operations and may have inconsistent support. Priority Optima serves all hospitality types with a comprehensive suite, robust all-in-one platform, reliable support, and a user-friendly design.

How does Priority Optima compare to Mews?

Mews can require significant training and has a cluttered interface. Priority Optima is designed for quick adoption, efficient workflows, a clean interface, and responsive support.

How does Priority Optima compare to Protel?

Protel has a steep learning curve and limited integrations. Priority Optima offers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations.

How does Priority Retail Management compare to ERP competitors like Microsoft, Oracle, Acumatica, and Sage?

These ERP providers offer generic capabilities and lack specialized retail management features. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations.

How does Priority Retail Management compare to POS and unified commerce providers like Aptos, LS Retail, Retail Pro, Enactor, and Oracle Retail?

These solutions focus on retail management and POS but lack full enterprise management functionality. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the retail chain.

Support & Implementation

What professional and implementation services does Priority Software provide?

Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. These services include project management, training, and ongoing support. Learn more.

What partnership opportunities are available with Priority Software?

Priority Software offers partnership opportunities, including technology partnerships and AWS partnerships. Partners can access the Priority Market and benefit from a strong ecosystem. Learn more about partnerships.

What is the Priority Market?

The Priority Market is a dedicated marketplace for extended solutions, offering add-ons and integrations to enhance Priority Software's core products. Visit Priority Market.

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When was this page last updated?

This page wast last updated on 12/12/2025 .

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Jan. 15, 2026
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The future of ERP: Why flexibility trumps features in an AI-Driven world

Keren Sherer Taiber

Chief Product Officer
Hands typing on laptop with holographic ERP AI data.

Summarize with AI:

I've been in the enterprise software business long enough to see many “revolutionary” trends come and go. But the conversations I'm having with customers today feel fundamentally different. Organizations aren't just asking about features anymore, they're asking existential questions about adaptability, longevity, and survival in a rapidly changing business landscape.

Recently, I sat down with our Product Marketing Director, Barry Spielman, for Priority's Coffee Break series to discuss what we're really hearing from customers. What emerged wasn't just a discussion about AI (though we certainly covered that), but a deeper conversation about how ERP systems must evolve to serve businesses that can't predict what they'll need next year – let alone in five years.

The real trend nobody's talking about enough

Everyone wants to talk about AI. And yes, AI matters – I'll get to that. But the most critical trend I'm seeing is something more fundamental: the desperate need for adaptability. Organizations are facing an ever-changing reality. They're looking for business applications that are adaptive, personalized, flexible, and open. Here's what they've told me repeatedly: “We cannot imagine what tomorrow will look like.” This isn't about lacking vision; it's about being honest. Business models shift, markets evolve, regulations change, and technologies emerge. The pandemic taught us that even the most solid five-year plans can become obsolete overnight. So, when organizations evaluate ERP systems today, they're not just asking, “Does this support our core needs today?” They're asking, “Will this grow with us? Will it scale with us? Will it adapt when everything changes?”

Cloud: The not so hot trend that still matters

It's almost embarrassing to list “cloud” as a major trend in 2026. Cloud has been around forever, right? Yet I keep encountering organizations still running on-premises systems, harboring fear or resistance about cloud migration. And I understand that hesitation. Change is hard, especially when current systems appear to be “working fine.”

But here's the reality: if we're talking about the future, and more specifically about AI, cloud and AI go together. You simply cannot unlock the full potential of modern business intelligence, real-time analytics, or AI integration while anchored to on-premises infrastructure.

Cloud isn't just about where your servers live. It's about access to innovation, automatic updates, scalability, and the computational power needed for the sophisticated capabilities organizations will demand tomorrow.

Empowering users: The low-code/no-code imperative

When we talk about flexibility and adaptability, we're really talking about empowerment. Who controls your ERP system: you or your vendor? More importantly, who controls it within your organization: your IT department or your business users?
Low-code and no-code capabilities represent a fundamental shift in this power dynamic. These tools allow organizations to grow and adapt on their own terms, without becoming ERP experts and without submitting endless IT tickets for simple customizations.

Your warehouse manager should be able to modify a workflow. Your finance director should be able to create a custom report. Your operations team should be able to adjust processes as business needs evolve. The goal here isn't to eliminate IT, it's to free them from routine customization requests so they can focus on strategic initiatives while empowering business users to solve their own problems in real-time.

AI is more than a feature

Now, let's address AI directly, because we really can't avoid it. Here's my perspective: AI is not just another feature. AI is a robust platform component.

This distinction matters enormously. A feature gets bolted onto existing functionality. A platform component is built into the system's core and woven throughout it. It becomes part of the flexibility, part of the experience, part of the openness, and of course, part of the functionality.

In this context, ERP remains the single source of truth, but its role expands. The system must evolve its data architecture to pull data from multiple sources and provide insights across them. ERP continues to manage core business processes – that hasn't changed – but now, it must also orchestrate interactions between various business applications and AI agents.

The evolution, not decline, of ERP

Some industry observers suggest that traditional ERP is on the decline, being replaced by point solutions and AI agents. I strongly disagree. ERP is evolving, not becoming extinct. Yes, its role is changing. We've already seen this with the shift toward composable ERP architectures and the emphasis on connectivity with external applications. ERP is no longer the monolith that handles every business need, and that's a good thing.

But when we move into an AI-driven world, ERP becomes even more critical. It serves as the core, the single source of truth, the system that synchronizes all business processes across business applications and AI agents. Organizations need that central nervous system. Without it, you have chaos: disconnected data, conflicting processes, and no reliable foundation for AI to work from.

Openness and connectivity: Breaking down the walls

This brings me to one of our core strategic priorities at Priority: openness and connectivity. ERP is no longer the “one and only” system. It's not the monolith managing all business processes and business needs. There are other players, and that's fine, it's even healthy.

What ERP needs are the right tools to connect with other business applications, creating seamless flows for users and enabling integrated insights, automations, and processes.

This happens through APIs (Application Programming Interfaces): the traditional and proven method for connecting business applications in a common language. But as we move into an AI-driven future, we're also focusing on MCP (Model Context Protocol). MCP is essentially like an API, but is designed specifically to connect with LLM (Large Language Model) algorithms. These are the tools that enable conversational AI experiences; the ability to chat with your ERP system the way you interact with ChatGPT or Claude.

Composable ERP: The best of both worlds

The concept of composable ERP has been promoted by Gartner and other analysts for several years now, and I believe it represents the future of business applications, not just ERP. The fundamental insight is this: no single business application, whether it be CRM or ERP, will remain a monolith. Multiple business applications need to communicate and work together seamlessly.

Composable ERP is especially relevant when discussing AI agents and integrated business applications. But, and this is crucial, composability doesn't replace subject matter expertise.

Organizations in specific verticals or industries—whether high-tech, manufacturing, retail, and more, still expect their ERP system to be best-of-breed for their particular needs. They want to start with industry best practices built into the system.

The magic happens when you combine that deep vertical expertise with platform flexibility tools. You begin with proven best practices, then adapt the system to your organization's unique requirements. That's the sweet spot.

Avoiding vendor lock-in

One concern that a lot of ERP shoppers have is vendor lock-in. Organizations have been burned before, and they're rightfully cautious about becoming too dependent on any single vendor.

Our philosophy at Priority is straightforward: we believe in connectivity and openness. Because ERP is no longer a monolith and isn't necessarily the one-and-only solution an organization uses, there's no need for vendor lock-in.
We've built an open system with robust APIs and over 150 tech partners and integrations. Our customers can decide whether to use specific functionality from Priority ERP or to integrate with another dedicated system, whether that's CRM, BI, payroll, or other applications.

Yes, we offer all those capabilities within our system. But if an organization prefers a different solution for any of those functions, they have the freedom to connect it. This applies to AI capabilities as well: organizations can use our built-in AI features or connect to other AI services.

This is what composable ERP really means in practice: choice, flexibility, and control.

The experience challenge

One of our major focus areas in recent years has been user experience, and for good reason. ERP systems are inherently complex. They're rich with functionality because they need to support sophisticated business processes. But here's the challenge: how do you take a complex, feature-rich system and make it intuitive?

We're dealing with multiple user personas, each with different needs:

  • Traditional users have a new set of expectations. They want the system to work for them, to be more automated, more personalized, and more intelligent.
  • New users such as external vendors, customers, and employees who aren't ERP-savvy, need to interact with the system occasionally, but they're not willing to undergo extensive training. For them, the system must be immediately intuitive.

 

Balancing these needs requires thoughtful design. It means personalizing interfaces based on roles and usage patterns. It means progressive disclosure showing users what they need when they need it, without overwhelming them. It means intelligent defaults and guided workflows.

Experience isn't cosmetic. It's fundamental to adoption, productivity, and ROI.

The human side of digital transformation

Beyond technology, there's a human dimension to digital transformation that we must address honestly. Customers tell me they want AI. They like saying “AI.” But often, there's no specific goal attached to that buzzword. And beneath the enthusiasm, there's fear, lack of trust, and significant resistance from teams and employees.

Some of this resistance is rooted in a legitimate concern: will AI replace me in my job?
I'll share my personal belief: AI will not replace most workers. However, it will change their roles. People will need to work together with AI and leverage it to strengthen their capabilities and impact.

Building trust in AI systems

So how do we address these fears and build trust? First, we must be transparent that AI isn't fully autonomous. We keep the human in the loop. These are business decisions, and we want people in the organization to participate in processes. Practical implementation means AI stops and asks for confirmation: “Is this what you wanted to do? Do you approve this transaction?” This “human in the loop” approach helps us maintain control while leveraging AI's speed and analytical capabilities.

Second, we invest in education and training, providing employees with relevant skills. The goal isn't to replace people, it's to augment their capabilities and free them from repetitive tasks so they can focus on higher-value work.

The data quality challenge

There's another challenge that emerges during digital transformation: messy data.
Organizations often have inconsistent, incomplete, or inaccurate data scattered across systems. When you implement AI and expect accurate insights to support decision-making, that messy data becomes a critical liability.

Addressing data quality isn't glamorous, but it's essential. AI amplifies what you feed it: garbage in, garbage out. Organizations must invest in data cleansing, governance, and quality controls as part of their digital transformation journey.

My two cents

If I could give just one piece of advice to organizations looking to implement or upgrade their ERP system, it would be this: Prioritize flexibility above all else.

Yes, features matter. Industry-specific functionality matters. Price matters. But flexibility is what enables your business to scale and grow into an uncertain future.
You cannot know what will change tomorrow. You can't predict new business models, new territories, new regulations, or new competitive threats. What you can do is choose tools that will support any change that happens.

Don't just ask, “Does this ERP system meet our needs today?” Ask, “Will this ERP system enable us to adapt to needs we can't yet imagine?”

Choose a platform that empowers your users. Choose openness over lock-in. Choose cloud over on-premises. Choose systems designed for evolution, not just execution.

In this article we've covered

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The Author

Keren Sherer Taiber

Chief Product Officer

Since joining Priority in 1998, Keren has progressed through several leadership positions and now leads as the Director of Product Strategy. She has an industrial engineering degree and an MBA from Tel Aviv University. Her journey reflects a consistent dedication to advancement and excellence.