Frequently Asked Questions

Product Overview & Company Information

What is Priority Software and what does it do?

Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It serves organizations of all sizes and industries, offering real-time access to business data and insights from any device. Over 75,000 companies across 70 countries use Priority to manage and grow their businesses efficiently. Learn more.

What products and services does Priority Software offer?

Priority Software offers a comprehensive suite of business management solutions, including:

See the Company Profile for details.

Which industries does Priority Software serve?

Priority Software serves a wide range of industries, including agriculture, nonprofits, professional services, retail, hospitality, manufacturing, pharmaceutical, wholesale & distribution, electronics, healthcare, medical devices, software & technology, financial services, and construction. See all industries.

How many customers and partners does Priority Software have?

Priority Software is trusted by over 75,000 customers in more than 70 countries and has a network of 100+ partners worldwide.

Who are some notable customers of Priority Software?

Notable customers include Ace Hardware, ALDO, Adidas, Estee Lauder, Columbia, Guess, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, GSK, Teva, and Checkmarx. See more customers.

Features & Capabilities

What are the key features of Priority Software?

Key features include:

Does Priority Software offer AI-powered capabilities?

Yes, Priority's aiERP suite embeds artificial intelligence and machine learning into its core architecture. Users can interact with the ERP using natural language, create complex business rules, generate and summarize reports, forecast demand, and optimize delivery routes. Learn more about aiERP.

What integrations does Priority Software support?

Priority Software supports over 150 plug & play connectors, unlimited API connectivity, and embedded integrations. Key integrations include:

See the Hospitality Marketplace and Cloud ERP for details.

Does Priority Software provide an open API?

Yes, Priority Software provides an Open API for seamless integration with third-party applications. This allows businesses to create custom integrations and tailor their systems to specific needs. Learn more about the Open API.

Is technical documentation available for Priority Software?

Yes, Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, industries, and supported products. Access the documentation here.

Use Cases & Benefits

Who can benefit from using Priority Software?

Priority Software is designed for a wide range of roles and companies, including retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and organizations in manufacturing, healthcare, pharmaceuticals, technology, and services. It is ideal for businesses seeking scalability, efficiency, and industry-specific solutions.

What core business problems does Priority Software solve?

Priority Software addresses:

What pain points does Priority Software address for retail businesses?

Priority Software helps retail businesses overcome:

It provides centralized management, real-time insights, automation, and omnichannel capabilities. Learn more.

How does Priority Software help with operational efficiency?

Priority Software boosts operational efficiency through built-in automated workflows, AI recommendations, centralized data, and real-time reporting. This reduces manual processes, improves resource utilization, and enables faster, data-driven decisions.

How does Priority Software support business growth and scalability?

Priority Software's cloud-based platform is designed for scalability, supporting high-volume transactions and adapting to business growth without the need for complex integrations or on-premises IT infrastructure. It enables continuous innovation and long-term value.

Customer Success & Social Proof

What feedback have customers given about Priority Software's ease of use?

Customers consistently praise Priority Software for its intuitive interface and user-friendly design. For example, Allan Dyson (Merley Paper Converters) noted that employees can manage daily tasks without relying on IT. On G2, Priority ERP has a rating of approximately 4.1/5, with users highlighting its simplicity and configurability. See more testimonials.

Can you share specific customer success stories with Priority Software?

Yes, examples include:

See all case studies here.

What industry recognition has Priority Software received?

Priority Software has been recognized by Gartner in the 2025 Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises, named a “Major Player” in the 2025 IDC MarketScape for AI-Enabled ERP, and ranked as the top ERP Solution in the 2025 TEC Insight Report for SMBs.

How does Priority Software perform according to customer reviews?

Priority ERP has a customer rating of approximately 4.1/5 on G2. Users highlight its intuitive interface, ease of use, and configurability as major strengths. See reviews.

Competition & Comparison

How does Priority ERP compare to Microsoft Dynamics 365?

Microsoft Dynamics 365 requires heavy customization for industry needs and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, customizable without IT support, and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2.

How does Priority ERP compare to SAP Business One?

SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes.

How does Priority ERP compare to Acumatica?

Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in.

How does Priority ERP compare to NetSuite?

NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality.

How does Priority ERP compare to Odoo?

Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption.

How does Priority ERP compare to Sage X3?

Sage focuses on accounting, not full ERP, and many Sage products are nearing end-of-life. Priority ERP integrates accounting with analytics, automation, and industry features, and supports no-code customizations for apps, portals, workflows, and automation.

How does Priority ERP compare to Microsoft Business Central?

Business Central requires heavy coding for industry features and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation.

How does Priority ERP compare to Microsoft Navision?

Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI.

How does Priority Optima compare to Oracle Hospitality OPERA?

OPERA is costly, complex, and has slow support and integration challenges. Priority Optima is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and an open architecture with a broad Marketplace for integrations.

How does Priority Optima compare to Cloudbeds?

Cloudbeds can lack depth for complex operations and may have inconsistent support. Priority Optima serves all hospitality types with a comprehensive suite, robust all-in-one platform, reliable support, and a user-friendly design.

How does Priority Optima compare to Mews?

Mews can require significant training and has a cluttered interface. Priority Optima is designed for quick adoption, efficient workflows, a clean interface, and responsive support.

How does Priority Optima compare to Protel?

Protel has a steep learning curve and limited integrations. Priority Optima offers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations.

How does Priority Retail Management compare to ERP competitors like Microsoft, Oracle, Acumatica, and Sage?

These ERP providers offer generic capabilities and lack specialized retail management features. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations.

How does Priority Retail Management compare to POS and unified commerce providers like Aptos, LS Retail, Retail Pro, Enactor, and Oracle Retail?

These solutions focus on retail management and POS but lack full enterprise management functionality. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the retail chain.

Support & Implementation

What professional and implementation services does Priority Software provide?

Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. These services include project management, training, and ongoing support. Learn more.

What partnership opportunities are available with Priority Software?

Priority Software offers partnership opportunities, including technology partnerships and AWS partnerships. Partners can access the Priority Market and benefit from a strong ecosystem. Learn more about partnerships.

What is the Priority Market?

The Priority Market is a dedicated marketplace for extended solutions, offering add-ons and integrations to enhance Priority Software's core products. Visit Priority Market.

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When was this page last updated?

This page wast last updated on 12/12/2025 .

Feb. 20, 2026
ERP

The workflow automation features your ERP needs for true efficiency

Summarize with AI:

As organizations in manufacturing, wholesale, and distribution scale, efficiency becomes less about working faster and more about removing friction altogether. The ERP systems that deliver real operational gains today aren't just repositories of data. They actively orchestrate work, eliminate manual steps, and adapt as the business changes.

This article breaks down the ERP automation features that matter most if your goal is sustainable growth without a matching increase in headcount.

What is ERP workflow automation?

ERP workflow automation refers to the use of predefined rules, logic, and intelligence to automatically execute business processes across finance, operations, warehousing, and production. Instead of relying on people to move data between screens or trigger next steps, the system does the work in the background consistently and at scale.

True workflow automation goes beyond simple alerts or scheduled jobs. It connects processes end to end, reacts to real-world events, and continuously improves how work flows through the organization.

From manual bottlenecks to automated operations

Traditional ERP systems were designed to record transactions. They depended heavily on users to initiate actions, validate data, and push processes forward. This model breaks down quickly as transaction volumes grow.

Modern ERP platforms shift from passive systems to active ones:

  • Repetitive tasks like invoicing, order processing, payroll, inventory updates, and approvals are executed automatically
  • Business rules replace email chains and spreadsheet-based decision making
  • Exceptions are surfaced early, rather than discovered after the fact

Today's ERP automation is increasingly powered by AI, machine learning (ML), and robotic process automation (RPA). These technologies allow systems to execute tasks consistently, learn from historical behavior, and reduce variability caused by manual handling.

The result is fewer handoffs, fewer errors, and faster cycle times across the organization.

Essential feature 1: Configurable approval workflows and AP automation

Configurable workflows

Approval workflows should reflect how your business actually operates, not force you into rigid templates.

A modern ERP should allow approvals to be configured dynamically based on factors such as:

  • Vendor or customer
  • Transaction value thresholds
  • Project or cost center
  • Departmental ownership

This ensures that invoices, purchase orders, and expense claims move automatically to the right approvers, without unnecessary delays or manual routing.

RPA integration

Robotic process automation plays a critical role in finance operations, particularly in accounts payable and receivable.

With RPA, ERP systems can:

  • Capture and process invoices automatically
  • Match invoices to purchase orders and goods receipts
  • Apply tax logic and validate compliance rules
  • Post transactions to the general ledger in real time

This reduces processing time, improves accuracy, and gives finance teams up-to-date visibility into cash flow and liabilities.

Essential feature 2: Intelligent warehouse and inventory control

Smart picking and put-away

Warehouse efficiency depends heavily on how inventory is picked, stored, and replenished.

Advanced ERP and WMS automation should support:

  • Pick-to-light and voice-directed picking
  • Automated storage logic based on item velocity, size, and handling requirements
  • Dynamic task assignment to balance workloads across staff

These capabilities reduce travel time, speed up fulfillment, and improve accuracy on the warehouse floor.

Real-time visibility

Automation only works when data is current. ERP systems should integrate directly with barcode scanning and RFID technologies to ensure inventory levels update instantly across all locations. This real-time visibility supports better replenishment decisions, fewer stockouts, and more reliable order promises.

Storage optimization

AI-driven storage optimization continuously recalculates the most efficient placement for items based on actual usage patterns. Instead of static bin assignments, the system adapts over time to minimize movement and congestion in the warehouse.

Essential feature 3: The “single-button” automation hub

Macros and autofill

A powerful but often overlooked capability is the ability to automate multi-step tasks with a single action. In high-volume environments, users often repeat the same sequences dozens or hundreds of times per day creating orders, updating statuses, generating documents, and triggering financial postings.

An automation hub should allow users to:

  • Create macros that span multiple forms or modules
  • Autofill recurring data consistently based on predefined rules
  • Trigger downstream actions automatically, such as document generation, notifications, or inventory updates
  • Standardize process steps to reduce variability between users or departments

For example, a single macro could convert a sales quote into a sales order, reserve inventory, generate a pick list, and notify the warehouse all without manual intervention across separate screens. This dramatically reduces the time spent on repetitive administrative work while increasing process consistency.

No-code workflows

True operational efficiency requires that business users, not just IT, can adapt workflows as requirements change. Market conditions, pricing structures, supplier relationships, and internal approval policies evolve constantly. Relying on custom code for every adjustment creates delays and unnecessary dependency on technical resources.

No-code tools allow teams to define business rules, conditions, triggers, and actions through visual interfaces rather than programming. In more advanced platforms, business rules can even be created or modified using natural language
allowing users to describe what they want to happen (for example, “If a purchase order exceeds $50,000, route it to the CFO for approval”) and have the system translate that into executable logic.

Operations managers can update approval thresholds, finance leaders can adjust routing rules, and warehouse supervisors can modify task logic without waiting for development cycles.

This shortens response times, reduces IT dependency, and keeps processes aligned with real-world operations. It also supports controlled governance by embedding rules directly into the system, ensuring compliance and traceability while maintaining flexibility.

Essential feature 4: Predictive analytics and AI-driven insights

Demand forecasting

AI-driven forecasting models analyze historical demand, seasonality, customer buying behavior, and external signals such as market trends or supplier lead times to improve procurement and production planning. Instead of relying solely on static reorder points, the system continuously recalculates forecasts as new data flows in.

For manufacturing and distribution leaders, this means procurement schedules can adjust dynamically, safety stock levels can be optimized, and production runs can be sequenced based on predicted demand rather than past assumptions. The result is lower carrying costs, fewer stockouts, and better service levels without increasing working capital.

Anomaly detection

Machine learning algorithms can continuously scan financial and operational data to detect unusual patterns across transactions, pricing, inventory movements, and user behavior. These anomalies may indicate fraud, posting errors, duplicate payments, margin erosion, or process breakdowns that would otherwise go unnoticed until audits or reconciliations.

Instead of reviewing reports manually, finance and operations teams are alerted in real time when thresholds are breached or behaviors deviate from historical norms. This proactive monitoring strengthens internal controls, reduces financial risk, and shortens the time between issue detection and resolution.

Predictive maintenance

In manufacturing environments, ERP systems can integrate with IoT sensors and machine telemetry to monitor equipment performance indicators such as temperature, vibration, cycle time, and output variance. By analyzing patterns over time, the system can identify early warning signs of wear or impending failure.

When predefined thresholds are reached, the ERP automatically triggers maintenance work orders, allocates required spare parts, and schedules technician time. This coordinated response reduces unplanned downtime, improves asset utilization, and supports more accurate production planning. Over time, predictive maintenance also extends equipment life and lowers total cost of ownership.

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How to evaluate automation capabilities in an ERP platform : Essential automation features checklist for manufacturing and distribution

When evaluating ERP automation, look for capabilities such as:

  • Configurable workflows across finance, supply chain, and production
  • Native WMS automation and real-time inventory tracking
  • No-code tools for business rule management
  • Embedded analytics and AI-driven insights

Integration depth with existing hardware

Automation is only effective if the ERP integrates seamlessly with scanners, RFID readers, shop-floor equipment, and IoT devices. Native integrations reduce latency, complexity, and long-term maintenance costs.

Governance and compliance in automated workflows

Automation should strengthen controls, not weaken them. Ensure the platform supports audit trails, segregation of duties, approval hierarchies, and regulatory compliance within automated processes.

Scalability

As transaction volumes grow, automation must scale without performance degradation. Look for platforms that support multi-site operations, high transaction throughput, and incremental process expansion.

Measuring the ROI of ERP automation

Time savings from work order and document automation

Automating routine documentation and work order creation can reclaim hours per day for operational and finance teams. In manufacturing and distribution environments, this often includes automated generation of pick lists, shipping documents, invoices, maintenance work orders, and purchase requisitions.

Instead of staff manually entering the same data across multiple forms, the ERP pulls from a single source of truth and populates all related documents automatically. Over time, even saving 10–15 minutes per transaction can translate into dozens of recovered hours each month: time that can be redirected toward planning, supplier negotiations, or process improvement.

Throughput increases without proportional headcount growth

One of the clearest ROI signals is increased output; orders shipped, invoices processed, and units produced without adding staff.

When workflows are automated end to end, bottlenecks caused by approvals, data re-entry, and manual validation are removed. Organizations frequently see faster order-to-cash cycles, shorter production lead times, and higher daily shipment volumes, all while maintaining the same team size. This operational leverage is especially critical in tight labor markets where scaling headcount is costly or impractical.

Error reduction through system-generated documentation

Automation reduces manual data entry, which directly lowers error rates, rework, and downstream disruptions. System-generated documentation ensures that values such as pricing, tax, inventory quantities, and customer details are consistent across sales orders, invoices, shipping notes, and financial postings.

Fewer errors mean fewer returns, fewer credit memos, smoother audits, and less time spent reconciling discrepancies. For CFOs and operations leaders, this translates into more reliable financial reporting and stronger internal controls.

Key metrics for tracking automation performance over time

To evaluate the long-term impact of ERP automation features, track metrics such as:

  • Cycle time per transaction (order-to-cash, procure-to-pay, work order completion)
  • Cost per order or invoice processed
  • Error and exception rates
  • Error and exception rates
  • Percentage of transactions processed without manual intervention
  • Labor hours per 1,000 transactions

Monitoring these indicators over time provides a clear, data-driven view of how workflow automation contributes to operational efficiency and profitability.

Proof of concept: real-world ROI

A clear example comes from AIM MRO, a distribution-focused organization operating in a high-volume, service-driven environment where speed and accuracy directly impact customer satisfaction. Prior to automation, key processes such as work order creation, document handling, and shipment coordination relied heavily on manual entry and cross-department communication.

After implementing ERP workflow automation, repetitive administrative steps were eliminated and system-generated documentation replaced manual data entry.

The results included:

  • Saving 2–3 hours per day through automated work order processing, freeing operations staff to focus on customer service and exception handling rather than paperwork
  • Doubling shipping capacity (a 100% increase) without increasing headcount, by removing approval delays and streamlining order-to-ship workflows
  • Eliminating manual entry errors and typos through system-generated documentation, improving accuracy across inventory, shipping, and financial records Beyond these measurable gains, the organization also experienced faster turnaround times, improved internal coordination, and greater confidence in operational data. These outcomes demonstrate how workflow automation does more than reduce labor, it creates scalable operational leverage that supports sustained growth.

How Priority delivers ERP workflow automation

ERP workflow automation isn't about replacing people. It's about removing friction so teams can focus on decisions, strategy, and growth.

Priority delivers automation as a core platform capability, not an add-on. With configurable workflows, native WMS automation, no-code tools, and embedded AI, the system acts as a central intelligence hub across finance, operations, and supply chain.

By automating routine processes and surfacing insights in real time, Priority helps organizations scale efficiently without scaling complexity.

See how Priority works for you