Frequently Asked Questions

Product Overview & Offerings

What products and services does Priority Software offer?

Priority Software provides a suite of cloud-based business management solutions, including ERP systems, retail management, hospitality management, and school management platforms. The company also offers professional and implementation services, partnership opportunities, and a marketplace for extended solutions. Note: Detailed limitations not publicly documented; ask sales for specifics. Source

What is Priority ERP and who uses it?

Priority ERP is a comprehensive, scalable cloud-based enterprise resource planning platform used by over 75,000 companies in 70+ countries. It is designed for organizations of all sizes, including global enterprises and SMBs, across industries such as manufacturing, retail, healthcare, and technology. Note: Best fit for companies seeking industry-specific modules; teams needing highly specialized legacy integrations may require custom development. Source

Features & Capabilities

What are the key features of Priority Software?

Priority Software offers modular, all-in-one solutions with no-code customizations, advanced analytics, built-in automation, industry-specific modules, and a single source of truth for operational and customer data. It supports over 150 plug & play connectors, RESTful API, and embedded integrations. Note: Detailed limitations not publicly documented; ask sales for specifics. Source

Does Priority Software offer an API for integrations?

Yes, Priority Software provides an Open API for integrating with third-party applications, as well as ODBC drivers and SFTP file integration. This enables businesses to customize and extend their systems. Note: Some legacy integrations may require additional development. Source

What integrations are available with Priority Software?

Priority Software supports over 150 plug & play connectors and integrations with platforms such as SAP, Webhotelier, Ving Card, Verifone, SiteMinder, RoomPriceGenie, and more. It also offers embedded integrations and unlimited connectivity through APIs. Note: Integration availability may vary by industry and product; confirm with sales for your use case. Source

Pain Points & Problems Solved

What business challenges does Priority Software address?

Priority Software addresses poor quality control, lack of data flow, inventory management issues, manual processes, outdated systems, limited scalability, integration complexity, fragmented data, customer frustration, operational inefficiencies, and complex order fulfillment. Note: Best fit for organizations seeking to centralize and automate operations; highly specialized needs may require custom solutions. Source

Use Cases & Target Audience

Who can benefit from using Priority Software?

Priority Software is suitable for retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and companies in industries such as retail, manufacturing, healthcare, pharmaceuticals, and technology. Notable customers include Toyota, ALDO, Adidas, GSK, and Teva. Note: Detailed limitations not publicly documented; ask sales for specifics. Source

Customer Proof & Success Stories

What feedback have customers shared about Priority Software?

Customers have praised Priority Software for its user-friendly design, intuitive interface, and efficiency. For example, Merley Paper Converters highlighted ease of use, while Cyberint noted Priority is simpler to operate than other ERP solutions. On G2, Priority ERP has a rating of approximately 4.1/5. Note: Some users may require additional training for advanced features. Source

Can you share specific case studies or success stories?

Yes. Solara Adjustable Patio Covers improved project turnaround times; Nautilus Designs grew order volume by 30% due to integration capabilities; Dejavoo grew without increasing headcount; TOA Hotel & Spa improved guest experience with Optima; Dunlop Systems increased trust in data accuracy. See more at Priority's case studies page. Note: Results may vary by implementation and industry.

Competition & Comparison

How does Priority ERP compare to Microsoft Dynamics 365?

Microsoft Dynamics 365 requires heavy customization for industry needs and does not offer a smooth migration from Business Central. It is not built for highly regulated industries. Priority ERP is user-friendly, flexible, and customizable without IT support, and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2. Note: Dynamics 365 may be preferred for organizations already standardized on Microsoft platforms. Source

How does Priority ERP compare to SAP Business One?

SAP Business One is complex, expensive, and lacks multi-company capabilities. Its Version 10 will reach end-of-support in 2026. Priority ERP is affordable, easy to use, and supports true multi-company operations with automatic inter-company processes. Note: SAP Business One may be suitable for organizations with existing SAP infrastructure. Source

How does Priority ERP compare to NetSuite?

NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Gartner notes costs are high for SMBs. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality. Note: NetSuite may be preferred for organizations seeking deep Oracle ecosystem integration. Source

How does Priority ERP compare to Odoo?

Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates due to a weak partner ecosystem. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption. Note: Odoo may be preferred for organizations seeking open-source flexibility. Source

Industry Recognition & Trust

Has Priority Software received industry recognition?

Yes. Priority Software has been recognized by Gartner in the 2025 Magic Quadrant for Cloud ERP for Product-Centric Enterprises, as a Major Player in the 2025 IDC MarketScape for AI-Enabled ERP, and as the top ERP Solution in the 2025 TEC Insight Report for SMBs. Note: Recognition does not guarantee fit for all business types; evaluate based on your requirements. Source

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When was this page last updated?

This page wast last updated on 12/12/2025 .

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Optima Cloud PMS

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Take your property to the next level

Optima is a powerful cloud-based software application that enables property owners, managers, and hoteliers to manage their properties and bookings online, from anywhere in the world. With the Optima cloud PMS, users can access their data through an internet connection, eliminating the need to install and maintain software locally. Optima cloud offers a wide range of features, including online reservations, guest management, housekeeping and maintenance management, reporting and analytics, and integration with other hotel technology systems.

Stay connected with real-time remote management

The Optima cloud-based software application allows hoteliers to remotely manage their properties, access critical data, and stay up-to-date on their operations in real-time from anywhere in the world with an internet connection.

Stay Connected With Real-Time Remote Management

Maximize your investment – save on upfront costs and boost your ROI

With lower upfront costs, you can streamline your operations and improve efficiency without breaking the bank. The Optima cloud-based platform eliminates the need for expensive hardware or IT infrastructure, allowing you to focus on what matters most: providing exceptional guest experiences and driving revenue growth.

Maximize Your Investment - Save On Upfront Costs And Boost Your Roi

Schedule a no-obligation call with one of our experts to get expert advice on how Priority can help streamline your operations.

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Retain agility and adaptability in a rapidly changing industry

Optima Cloud PMS allows hotels to easily scale up or down their IT infrastructure based on business needs, allowing users to add or remove features as their property grows or changes, providing operational flexibility and ensuring that the system is always aligned with organizational requirements. Hoteliers can avoid unnecessary expenses and invest in the functionalities that are most valuable to their operations.

Retain Agility And Adaptability In A Rapidly Changing Industry

Your gateway to endless connectivity and hotel technology system efficiency

Optima Cloud PMS offers integration capabilities that allow hotels to seamlessly connect with other hotel technology systems, such as point of sale and revenue management. This creates a more comprehensive solution for property management, streamlining operations and improving efficiency. Optima Marketplace offers a variety of tools and resources to assist developers in creating personalized solutions, from channel managers to guest communication platforms, giving your independent hospitality business a competitive edge in the industry.

Your Gateway To Endless Connectivity And Hotel Technology System Efficiency

Peace of mind and reliability

Optima Cloud PMS provides secure data storage and backup, ensuring that sensitive information is protected and always accessible to users, even in unforeseen events such as disasters. Hoteliers can rest easy knowing that their valuable data is stored safely and can be quickly recovered if necessary.

Peace Of Mind And Reliability

Advanced capabilities for optimal property performance

  • Online reservations, including availability checks, secure payments, and room details.
  • Manage guest information, contact details, preferences, and booking history.
  • Housekeeping and Maintenance Management to ensure clean, well-maintained rooms and efficient staff.
  • Access analytics and generate key performance indicator reports, like occupancy rates, ADR, RevPAR, and more.
  • Manage multiple distribution channels: OTAs, GDSs, and direct bookings.
  • POS integration for on-site amenities management with billing, invoicing, inventory tracking, and sales analysis.
  • Access property information and make changes on-the-go with through Mobile apps or mobile-optimized websites.
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