Frequently Asked Questions

Priority Software Overview & Recognitions

What types of business management solutions does Priority Software offer?

Priority Software provides cloud-based business management solutions, including Cloud ERP, Hospitality Management, and Retail Management platforms. These solutions are designed to help organizations optimize operations, automate workflows, and support growth across industries such as manufacturing, retail, hospitality, healthcare, and more. Source

Which industries does Priority Software serve?

Priority Software serves a wide range of industries, including manufacturing, pharmaceutical, wholesale & distribution, electronics, medical devices, software and technology, financial services, construction, agriculture, nonprofits, professional services, retail, and hospitality. Source

What analyst recognitions has Priority Software received?

Priority Software has been recognized as a Top Ten Cloud ERP in the 2025 Gartner Magic Quadrant, a Major Player in the 2025 IDC MarketScape for AI ERP, and the #1 ERP for SMBs in the 2025 TEC Insight Report. Source

AI Capabilities (aiERP)

What is aiERP and how does it enhance Priority Software's platform?

aiERP is Priority's AI-powered suite embedded into its ERP platform. It enables users to interact with the system using natural language, create complex business rules, generate and summarize custom reports, forecast demand, and optimize delivery routes. aiERP leverages generative AI and machine learning to automate and enhance business processes. Source

Customer Results & Success Stories

What results have customers achieved with Priority Software?

Customers have reported significant improvements in operational efficiency, automation, and visibility. For example, Danielle Bruk (COO, Octal) highlighted the system's intuitive interface and flexibility, while Michael Smits (Plant Manager) noted the natural workflow and adaptability in fast-changing environments. More customer stories are available on the case studies page.

Getting Started

How can I see Priority Software in action?

You can request a personalized demo of Priority Software's solutions by visiting the demo page and scheduling a session. This allows you to explore features relevant to your business needs. Request a demo

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Hospitality Channel Manager

Channel Manager

Amplify your hotel's visibility.

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Channel Manager
Priority Softwares Hospitality Management Channel Manager Dashboard
Monitor

Maximize your reach and revenue with an advanced hotel channel manager

By connecting to major online travel agencies such as Expedia and Booking.com, as well as being a premier Booking Partner, Optima allows you to increase your property's exposure and revenue. Not only that, but you can also connect with local agents for domestic tourism, implement a branded booking engine on your hotel's website, and connect with additional channel managers to expand your reach even further. Optima's Channel Manager allows you to synchronize your reservations calendar, easily adjust rates and restrictions, analyze reservations segmentation and make data-driven decisions to further boost your revenue.

Eliminate booking errors and maximize revenue

The channel manager streamlines the booking process with real-time reservation chart updates, automation rules, and limitless updates across multiple channels, reducing the risk of double bookings, prevents discrepancies, and ensuring every available room is sold.

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Schedule a no-obligation call with one of our experts to get expert advice on how Priority can help streamline your operations.

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Never miss a reservation

The Channel Manager seamlessly integrates into your reservation management system, updating your room inventory and price list in real-time to reflect new occupancy conditions. This ensures that every reservation that enters the hotel is immediately accounted for and up-to-date on all channels. With this integration, you'll never miss a reservation and can confidently manage your property's occupancy levels.

Seamless Operations

Seamless channel distribution

Effortlessly expand your reach by selling through multiple booking portals and distributing your rooms across an unlimited number of sales channels, allowing your property to gain wider exposure and attract more customers, leading to increased bookings and revenue

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Improve staff efficiency

The system's reliability and automation rules increase team efficiency by streamlining the booking process and reducing errors, freeing up your staff's time to focus on revenue-generating activities.

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Key features

  • Real-time integration with leading international sales channels for online bookings.
  • Ability to sync entire or partial listings.
  • Deep system integration capabilities between Optima and sales channels for seamless operations.
  • Automated portal configuration for real-time channel management.
  • Real-time dashboard for simple and effective reporting.
  • 2-way OTA connections with pooled inventory for accurate availability.
  • Accessible from anywhere and by anyone for easy management.
  • Wide range of global online distribution channels for maximum exposure.
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Case study

Hospitality Management
Toa Hotel Manager Interview About Priority Erp Software Implementation And Hospitality Management System Integration In Hotel Lobby Setting

“Optima has made my life easier. Everything is pretty much at your fingertips every morning. The team benefits from clear communication and up-to-date information, allowing them to focus more on guest experience and less on manual coordination.”

Eric Mugenya, General Manager, TOA Hotel & Spa

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Related resources

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Hotel booking engine guide: Key features, benefits, and how to choose the right one

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What is hotel PMS software?

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Hotel Channel Manager Software
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What is hotel channel manager software?

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