Frequently Asked Questions

Features & Capabilities

What features does Priority offer for retail and SMBs?

Priority provides a modular, all-in-one ERP solution tailored for retail and SMBs. Key features include centralized data management, inventory control, POS integration, customer experience tools, omnichannel commerce, advanced analytics, automation, and industry-specific modules for retail, manufacturing, healthcare, and hospitality. The platform supports no-code customizations, enabling businesses to adapt workflows and layouts without IT support. Source

Does Priority support omnichannel retail strategies?

Yes, Priority enables retailers to deliver seamless omnichannel experiences by centralizing customer and inventory data across all locations and channels. This allows customers to start purchases online and complete them in-store, supports BOPIS (buy online, pick up in store), and provides unified customer journeys. Source

How does Priority help automate business processes?

Priority includes built-in workflows and AI recommendations that automate repetitive tasks, reduce manual errors, and improve operational efficiency. Businesses can automate order routing, inventory management, reporting, and customer engagement processes. Source

Can Priority be customized without IT support?

Yes, Priority offers no-code customization, allowing users to adjust field names, screen layouts, and workflows without IT involvement. This flexibility helps businesses quickly adapt to changing needs. Source

Competition & Comparison

How does Priority compare to other ERP solutions like SAP, Oracle, Microsoft Dynamics, Acumatica, Sage, NetSuite, Odoo, and Business Central?

Priority stands out by offering industry-specific modules, ease of use, no-code customization, and cost-effective pricing with flexible quarterly commitments and no lock-in contracts. Unlike competitors, Priority provides a single platform for ERP, retail management, unified commerce, and POS, eliminating costly integrations. It is recognized by Gartner, IDC, and ranked #1 by TEC in 2025. For detailed comparisons, see the FAQ section above. Source

Why should a customer choose Priority over competitors?

Priority offers integration simplicity, a single source of truth, cloud-based scalability, no-code customizations, advanced analytics, automation, and industry-specific features. It is trusted by leading companies like Toyota, Flex, and Teva, and recognized by Gartner and IDC. These advantages make Priority a preferred choice for businesses seeking efficiency, adaptability, and long-term value. Source

Pain Points & Problems Solved

What problems does Priority solve for businesses?

Priority addresses poor quality control, lack of data flow, poor inventory management, outdated ERP systems, manual processes, reliance on spreadsheets, limited scalability, integration complexity, fragmented data, customer frustration, operational inefficiencies, and complex order fulfillment. It provides real-time traceability, centralized data, automation, and end-to-end order management. Source

Use Cases & Benefits

Who can benefit from using Priority?

Priority is ideal for CFOs, IT Directors, Operations Leaders, and organizations seeking reliable ERP systems that avoid extensive customization and risks associated with end-of-life software. It is suitable for retail, manufacturing, healthcare, hospitality, and other industries needing scalable, future-proof solutions. Source

What business impact can customers expect from Priority?

Customers can expect enhanced operational efficiency, reduced costs, improved decision-making, long-term adaptability, and increased customer satisfaction. Priority's integration simplicity, automation, advanced analytics, and scalability drive measurable business results. Source

Implementation & Ease of Use

How long does it take to implement Priority?

Implementation times vary: industry-specific off-the-shelf solutions can be deployed within a few weeks, while tailored workflows, multi-site setups, or legacy data migration typically take 1-6 months. Priority offers professional services, training, and self-service resources to ensure a smooth process. Source

How easy is Priority to use?

Priority is designed for ease of use, with a flexible, highly customizable, and intuitive interface. Customers report quick adoption, reliable performance, and high levels of support. Testimonials highlight its user-friendly design and adaptability. Source

Support & Maintenance

What support is available after purchasing Priority?

Priority provides comprehensive post-purchase support, including troubleshooting, system optimization, updates, customizations, and access to Priority Xpert (knowledge base, tutorials, self-service tools). Professional services cover configuration, data migration, and training. Multilingual support resources are available. Source

How does Priority handle maintenance, upgrades, and troubleshooting?

Priority aiERP provides automatic software updates and zero-downtime maintenance. SaaS customers receive updates outside work hours, with upgrades tested before deployment. On-premises customers install updates themselves. Troubleshooting and fault remediation are available for the latest software versions. Extended support is offered for older versions (for a fee). Source

Customer Proof & Recognition

Who are some of Priority's customers?

Priority is trusted by leading companies across industries, including Ace Hardware, ALDO, Kiko Milano, Estee Lauder, Columbia, Guess, Adidas, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, Gevasol, Checkmarx, GSK, and Teva. Source

What feedback have customers given about Priority's ease of use?

Customers consistently praise Priority for its flexibility, high customizability, intuitive interface, reliability, affordability, and excellent support. Notable testimonials include Allan Dyson (Merley Paper Converters), Martyn Young (Cherwell Laboratories), and Tomer Lebel (Cyberint), who highlight automation, ease of use, and successful process improvements. Source

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When was this page last updated?

This page wast last updated on 12/12/2025 .

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Blog Meeting customer expectations: How to beat the competition
Dec. 18, 2024

Meeting customer expectations: How to beat the competition

Keren Halpern

Product Marketing Manager
Meeting customer expectations: How to beat the competition

Summarize with AI:

In today's competitive retail landscape, small and medium-sized businesses (SMBs) are grappling with unprecedented challenges and opportunities. With the rise of e-commerce and changing customer expectations, it's crucial for SMBs to adopt omni-channel strategies, delivering seamless experiences across digital and physical platforms.

In this article, I'll discuss the strategic importance of integrating retail management solutions for SMBs, the evolving retail landscape, and practical steps for a sustainable growth journey.

The SMB advantage: Integrated ERP solutions

ERP solutions provide retailers with a single source of data truth that can be accessed by any of their employees at any of their stores, warehouses, and even on the go.

Priority Software has developed an ERP system specifically tailored for retail, allowing SMBs to manage various aspects of their business— from inventory and point of sale (POS) to customer experience—within a single, centralized platform.

For SMBs, this centralized approach provides a unique advantage. They can select only the tools they need while maintaining the flexibility to scale, and as they grow, there's no need for complex integrations or additional solutions. The end-to-end system keeps everything streamlined and reduces operational costs, allowing SMBs to focus on growth without getting bogged down by technical complexities.

Omni-channel strategy: Meeting evolving customer expectations

One of the primary challenges for retailers today is delivering a true omni-channel experience. Customers now expect consistent, personalized interactions across all touchpoints, whether they are online, in-store, or switching between both.

Omni-channel means multiple locations, multiple channels, and a single, unified view of the customer and inventory data. This centralized data view ensures that customers can enjoy a seamless journey, like starting a purchase on a mobile app and completing it in-store. Digital transformation in physical stores

While many retailers are investing heavily in e-commerce, the in-store experience also requires modernization to stay competitive. The in-store customer journey has remained largely unchanged for decades.

Yet, the expectations are evolving. Today's customers want an integrated experience, using mobile apps in-store and receiving personalized offers based on past interactions.

Priority supports retailers in creating this modernized environment by providing solutions that connect digital and physical experiences, helping retailers meet today's demands for agility and personalization.

Point of Sale Evolution: Embracing cloud-based systems

Traditional POS systems are often limited to individual store locations, leading to fragmented operations and isolated customer experiences. However, cloud-based POS systems that allow real-time data access across multiple stores and channels help retailers can centralize data on product catalogs, promotions, and inventory across all locations, streamlining management and reducing operational costs.

Moreover, cloud solutions eliminate the need for complex hardware maintenance and software updates, offering retailers more time and resources to focus on enhancing customer experience.

How to integrate omni-channel strategies

For SMBs adopting an omni-channel strategy, I suggest the following key steps for a gradual, prioritized approach:

  • Choose a solution that fits your processes: Select an ERP system that adapts to your existing workflows rather than forcing you to change, ensuring smooth integration and minimal disruption.
  • Partner with a proven vendor: Work with a provider that has a track record of successful implementations and offers a collaborative partnership for long-term success.
  • Adopt a modular approach: Implement solutions incrementally, focusing first on high-impact areas while retaining flexibility to expand capabilities over time.
  • Plan for future growth: Select a system designed to handle increased traffic, additional locations, and expanding operations seamlessly as your business grows.

Looking ahead: Key trends in customer experience

There are several trends shaping the future of retail, including “phygital” experiences, where digital and physical elements blend to create immersive in-store journeys. The integration of BOPIS (buy online, pick up in store) is another growing expectation among customers. This approach requires tight integration across digital and physical systems, highlighting the need for centralized data. Personalized marketing is also a critical focus, with retailers increasingly relying on unified customer data to drive engagement and loyalty.

In conclusion, for SMBs to remain competitive, investing in integrated ERP systems and adopting a carefully planned omni-channel approach is essential. With these strategies, SMBs can enhance customer experiences, streamline operations, and prepare for the future of retail. By partnering with providers like Priority, SMBs can navigate the complexities of retail transformation with confidence and agility.

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Retail

The Author

Keren Halpern

Product Marketing Manager

Keren joined Priority to lead product marketing for Retail & Hospitality . With over 20 years of experience and a seasoned Product Marketing Director, Keren is a passionate advocate for customer-experience strategies and a digital transformation expert.

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