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Every year, I speak with executives and IT leaders who tell me the same thing: choosing ERP has become harder, not easier. There's more technology, more noise, and more promises, especially around AI. That's exactly why events like the Enterprise Software Showcase (ESS) matter.
ESS isn't a typical conference. It's designed for people who are actively involved in digital transformation and need real clarity, not buzzwords. Taking place in Austin, TX on February 23-25, 2026, ESS brings together decision-makers who want to understand where ERP is going and how AI is actually being applied inside enterprise systems, not just talked about.
Hosted by Technology Evaluation Centers (TEC), ESS creates a rare environment where analysts, consultants, vendors, and end users are all in the same room, having honest conversations about what works, what doesn't, and what's next.
ERP is no longer just a system of record. We're seeing it evolve into a decision-support platform; one that helps organizations respond faster, anticipate issues, and operate with far more confidence. At ESS 2026, we'll be digging into how AI is changing ERP in practical ways, from smarter analytics to more intuitive user experiences.
If you're evaluating ERP, replacing a legacy system, or simply questioning whether your current platform can support your next phase of growth, ESS gives you a compressed, high-value way to learn quickly.
ESS is structured to help you leave with answers, not more questions. Over three days, you'll get exposure to:'
You'll also gain a clearer understanding of modern enterprise application architecture; how cloud ERP, integrations, and extensibility fit together in practice.
From my perspective, one of ESS's biggest strengths is comparison. You'll see multiple ERP platforms side by side and all covering areas like:
This makes it much easier to cut through marketing claims and focus on what truly aligns with your business needs.
I'll be attending ESS 2026 along with our Priority team, including Michael Brunetti from our presales group. We're not coming to give a scripted pitch, we're coming to listen. Whether you're early in your ERP search or deep into evaluation, I genuinely enjoy these one-on-one conversations because they're grounded in real challenges.
If you want to talk about:
…then feel free to book a time with me! Let's make the most of the time together in Austin.
General Manager, Priority North America
Rahul Puri is General Manager & Head of North America at Priority Software, where he leads market expansion, strategic partnerships, and customer engagement across the region. With a strong track record in enterprise software and digital transformation, Rahul focuses on helping organizations navigate complex ERP decisions and unlock practical value from modern technologies like AI-augmented systems.
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