Considering Microsoft Dynamics 365?
Let us help you choose the right ERP for your needs

Growing companies choose Priority over MS Dynamics 365 for enterprise-grade functionality without complexity

CFOs, IT Directors, and operations leaders rely on Priority—an ERP that works from day one, not a starter system requiring endless customization.

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Head-to-head feature comparison

Functionality
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Microsoft Dynamics

Cloud ERP

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Scalable

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  • Unlimited user scaling
  • Grows with your business
  • Seamless upgrades
  • Flexible expansion options

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  • When customers outgrow Microsoft Business Central, there's no easy way for them to migrate to Microsoft Dynamics

Functionality

 

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  • Complete solution out-of-the-box
  • Comprehensive native functionality
  • Deep industry-specific features
  • Built-in enterprise capabilities
  • All-inclusive core platform

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  • Limited out-of-the-box capabilities
  • Limited functionality depth
  • Dependent on external developers
  • High costs for additional features
  • Product-centric industry capabilities deferred to third parties (ISVs, OEMs, and SIs)

User Interface (UI)

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  • Highly intuitive and user-friendly UI

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  • According to IDC, Microsoft Dynamic's UI is not easy to use.

AI Capabilities

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  • AI embedded into core architecture
  • Advanced natural language queries
  • Machine learning and forecasting
  • AI personalization & writing assistance
  • Smart delivery optimization

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  • According to IDC, Microsoft Dynamics 365 customers are confused regarding its true AI capabilities.

Compliance

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  • Compliance with highly-regulated industries: FDA, GDPR, SOX, ISO9000, ISO27001, SOC 2 type 2

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  • Not designed for highly-regulated industries

Complexity for small to mid-size businesses

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  • Native module integration
  • Easy to adapt and configure
  • User-friendly interface
  • Minimal IT support needed
  • Built-in workflow automation

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  • Challenging module integration
  • Complex for SMBs
  • Requires strong IT capabilities
  • Difficult cross-module workflows
  • Not easily scalable

Payment and Licensing Terms

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  • Flexible quarterly commitments
  • No lock-in policy
  • Transparent pricing
  • Read-only users can view everything in the system and issue reports with no limitations

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  • No free trial

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  • Cost listed as a caution by the Gartner® Magic Quadrant™ as prices lean towards the higher end, especially for small and mid-sized companies.
  • Read-only users can only issue reports and are limited for 2 months

Why choose Priority ERP

Although Microsoft Dynamics 365 might seem more affordable at first glance, it demands significant technical expertise making it complex and potentially expensive. It also doesn't provide adequate support for highly regulated industries, requiring additional features and add-ons. 

Choose Priority when you:

  • Need comprehensive business functionality
  • Want seamless integration across departments
  • Plan to scale your operations
  • Value implementation success and expert support
  • Require reliable financial reporting and controls
  • Need customizable dashboards and robust reporting capabilities
  • Use mobile apps for on-the-go access

Choose Microsoft Dynamics when you:

  • Don't work in a highly-regulated industry
  • Have simple, standardized processes
  • Have a strong internal IT team
  • Are comfortable handle coding requirements
  • Have a budget allocated for ongoing development and customization

The complete Cloud ERP solution that scales with your business

Stop wasting resources on failed implementations and costly add-ons. Priority delivers proven success with comprehensive functionality, integrations, and compliance, backed by local expert teams, giving you everything you need to grow: 

  • Comprehensive, robust platform with the most in-depth functionality that's ready for business on day one.  No surprise costs, no missing features.
  • Proven enterprise-grade power validated and trusted by industry leaders like Gartner, IDC, TEC, Panorama Consulting Group, Third Stage Consulting and more, Priority delivers the depth of functionality growing businesses demand.
  • Flexible quarterly commitments mean you're never locked in. Add users, expand functionality, and grow at your pace, without penalties.

Trusted by industry leaders

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Midsize manufacturing customers seeking a singlesuite approach should consider Priority when seeking to balance operational and administrative capabilities.” – Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises

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Recognized as the top ERP Solution in the 2025 TEC Insight Report on ERP Solutions for SMBs

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“Consider Priority if you are an SMB or an enterprise organization in manufacturing, distribution (inventory, warehousing, and logistics), professional services, retail, and hospitality.IDC MarketScape for SaaS & Cloud ERP

Choose the ERP that fits your growth

Priority offers a complete solution that grows with your business, delivering enterprise-grade functionality without the complexity. Our professional implementation ensures a smooth transition, and we provide seamless integrations that actually work.

Choose Priority ERP if:

You prioritize ease of use, quick implementation, a strong focus on optimizing the manufacturing process, good customer support, and a more affordable solution.

It's a good option if your company is mid-sized, and needs a system that is user- friendly and efficient and can scale with you as your business grows. 

Choose Microsoft Dynamics if:

You require an Azure cloud integration and a Microsoft apps integration. 

 

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“We researched 49 ERP systems. Priority was the closest match to our needs out of the box, with the right support to ensure our success.”

Martyn Young, Operations Director at Cherwell Laboratories

Boost operational performance

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Automated business processes

Reduce the time spent on repetitive manual tasks by as much as 80%, significantly lower error rates, cut costs, and guarantee data accuracy.

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Truly unified business management

Achieve improved business results through a centralized ERP system. Ensure flawless data consistency while boosting the speed and accuracy of your decision-making—all from a single, powerful platform.

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Complete financial visibility and control

Enhanced, unified suite for assets, income, and expenses management, with customizable workflows, and multi- dimensional report analysis.

What Customers are saying on review sites about why they choose Priority software:

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“Priority ERP is efficient. It has improved the management and operations of our company.”

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“Easy to learn & use. Quick turnaround customer support. Very satisfied with the software.”

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“The Priority platform is very flexible, highly customizable, and easy to use. The platform is reliable and affordable and there is a very high level of support and customer service.”

See how Priority works for you

*Some of the features listed on this page are still in the road map.