Frequently Asked Questions

Product Overview & Company Information

What is Priority Software and what does it do?

Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It serves organizations of all sizes and industries, offering real-time access to business data and insights from any device. Over 75,000 companies across 70 countries use Priority to manage and grow their businesses efficiently. Learn more.

What products and services does Priority Software offer?

Priority Software offers a comprehensive suite of business management solutions, including:

See the Company Profile for details.

Which industries does Priority Software serve?

Priority Software serves a wide range of industries, including agriculture, nonprofits, professional services, retail, hospitality, manufacturing, pharmaceutical, wholesale & distribution, electronics, healthcare, medical devices, software & technology, financial services, and construction. See all industries.

How many customers and partners does Priority Software have?

Priority Software is trusted by over 75,000 customers in more than 70 countries and has a network of 100+ partners worldwide.

Who are some notable customers of Priority Software?

Notable customers include Ace Hardware, ALDO, Adidas, Estee Lauder, Columbia, Guess, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, GSK, Teva, and Checkmarx. See more customers.

Features & Capabilities

What are the key features of Priority Software?

Key features include:

Does Priority Software offer AI-powered capabilities?

Yes, Priority's aiERP suite embeds artificial intelligence and machine learning into its core architecture. Users can interact with the ERP using natural language, create complex business rules, generate and summarize reports, forecast demand, and optimize delivery routes. Learn more about aiERP.

What integrations does Priority Software support?

Priority Software supports over 150 plug & play connectors, unlimited API connectivity, and embedded integrations. Key integrations include:

See the Hospitality Marketplace and Cloud ERP for details.

Does Priority Software provide an open API?

Yes, Priority Software provides an Open API for seamless integration with third-party applications. This allows businesses to create custom integrations and tailor their systems to specific needs. Learn more about the Open API.

Is technical documentation available for Priority Software?

Yes, Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, industries, and supported products. Access the documentation here.

Use Cases & Benefits

Who can benefit from using Priority Software?

Priority Software is designed for a wide range of roles and companies, including retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and organizations in manufacturing, healthcare, pharmaceuticals, technology, and services. It is ideal for businesses seeking scalability, efficiency, and industry-specific solutions.

What core business problems does Priority Software solve?

Priority Software addresses:

What pain points does Priority Software address for retail businesses?

Priority Software helps retail businesses overcome:

It provides centralized management, real-time insights, automation, and omnichannel capabilities. Learn more.

How does Priority Software help with operational efficiency?

Priority Software boosts operational efficiency through built-in automated workflows, AI recommendations, centralized data, and real-time reporting. This reduces manual processes, improves resource utilization, and enables faster, data-driven decisions.

How does Priority Software support business growth and scalability?

Priority Software's cloud-based platform is designed for scalability, supporting high-volume transactions and adapting to business growth without the need for complex integrations or on-premises IT infrastructure. It enables continuous innovation and long-term value.

Customer Success & Social Proof

What feedback have customers given about Priority Software's ease of use?

Customers consistently praise Priority Software for its intuitive interface and user-friendly design. For example, Allan Dyson (Merley Paper Converters) noted that employees can manage daily tasks without relying on IT. On G2, Priority ERP has a rating of approximately 4.1/5, with users highlighting its simplicity and configurability. See more testimonials.

Can you share specific customer success stories with Priority Software?

Yes, examples include:

See all case studies here.

What industry recognition has Priority Software received?

Priority Software has been recognized by Gartner in the 2025 Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises, named a “Major Player” in the 2025 IDC MarketScape for AI-Enabled ERP, and ranked as the top ERP Solution in the 2025 TEC Insight Report for SMBs.

How does Priority Software perform according to customer reviews?

Priority ERP has a customer rating of approximately 4.1/5 on G2. Users highlight its intuitive interface, ease of use, and configurability as major strengths. See reviews.

Competition & Comparison

How does Priority ERP compare to Microsoft Dynamics 365?

Microsoft Dynamics 365 requires heavy customization for industry needs and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, customizable without IT support, and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2.

How does Priority ERP compare to SAP Business One?

SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes.

How does Priority ERP compare to Acumatica?

Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in.

How does Priority ERP compare to NetSuite?

NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality.

How does Priority ERP compare to Odoo?

Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption.

How does Priority ERP compare to Sage X3?

Sage focuses on accounting, not full ERP, and many Sage products are nearing end-of-life. Priority ERP integrates accounting with analytics, automation, and industry features, and supports no-code customizations for apps, portals, workflows, and automation.

How does Priority ERP compare to Microsoft Business Central?

Business Central requires heavy coding for industry features and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation.

How does Priority ERP compare to Microsoft Navision?

Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI.

How does Priority Optima compare to Oracle Hospitality OPERA?

OPERA is costly, complex, and has slow support and integration challenges. Priority Optima is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and an open architecture with a broad Marketplace for integrations.

How does Priority Optima compare to Cloudbeds?

Cloudbeds can lack depth for complex operations and may have inconsistent support. Priority Optima serves all hospitality types with a comprehensive suite, robust all-in-one platform, reliable support, and a user-friendly design.

How does Priority Optima compare to Mews?

Mews can require significant training and has a cluttered interface. Priority Optima is designed for quick adoption, efficient workflows, a clean interface, and responsive support.

How does Priority Optima compare to Protel?

Protel has a steep learning curve and limited integrations. Priority Optima offers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations.

How does Priority Retail Management compare to ERP competitors like Microsoft, Oracle, Acumatica, and Sage?

These ERP providers offer generic capabilities and lack specialized retail management features. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations.

How does Priority Retail Management compare to POS and unified commerce providers like Aptos, LS Retail, Retail Pro, Enactor, and Oracle Retail?

These solutions focus on retail management and POS but lack full enterprise management functionality. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the retail chain.

Support & Implementation

What professional and implementation services does Priority Software provide?

Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. These services include project management, training, and ongoing support. Learn more.

What partnership opportunities are available with Priority Software?

Priority Software offers partnership opportunities, including technology partnerships and AWS partnerships. Partners can access the Priority Market and benefit from a strong ecosystem. Learn more about partnerships.

What is the Priority Market?

The Priority Market is a dedicated marketplace for extended solutions, offering add-ons and integrations to enhance Priority Software's core products. Visit Priority Market.

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When was this page last updated?

This page wast last updated on 12/12/2025 .

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Aug. 04, 2019
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GDPR and ERP: Meeting on higher ground

Sharon Sonck

Strategic Marketing & Communications Leader
fence - when ERP & GDPR meet

Summarize with AI:

You've just been assigned the awesome task of managing your organization's data. What this really means, though, is that you, and presumably an IT support team, will be handling copious volumes of company and customer information. And then what?

Until May of last year, the world's data protection dos and don'ts were pretty much aligned with what they were in the 90s. Quite surprising, because over the last 25 years, every inch of our planet has been effected by some type of digital transformation. No matter how we look at it, ever since those glorious 90s, we've all left our digital footprint on a very wide and very, very long global trail.

When it comes to data protection, there's no larger stomping ground than GDPR – and today, your organization had better be suited up with business management software that's GDPR compliant. One such contender is Enterprise Resource Planning – ERP. Used by organizations looking to manage their business functions within a centralized, integrated system, ERP is a fine long term partner for GDPR. ERP helps companies manage everything from finances and HR, to project management, manufacturing to supply chain management… and managing those reams of data, including data protection.

All that big data – under one small roof


GDPR is data. Storing it, sharing it, and above all else, securing it. Because there's so much data and an exhausting amount of data sources, keeping track of company and customer data, is no easy task. Different data sources and systems will have different levels of security. Yesterday's Excel, for example, will have confidential employee data that may be password protected for a select few. A standard CRM system might require stricter security with more stringent user access control, but no matter, multiple data sources lead to multiple challenges. When several business management systems are used to store and access data, it's exceedingly more difficult to locate a security breach and take appropriate action. Modern ERP systems offer all that big data a safe haven where it can be centralized, and therefore, it's easier to manage security levels and access permissions. With an ERP system in place, data can only be accessed via the front door.

Because security matters most


It's the combination of an ERP system's role-based and data-based security, paired with its centralized data, that keeps data safe and sound. Simply put, your employees will not have access to information that's not intended for them. Defining role-based security in an ERP system covers a lot more ground than just securing usernames and passwords. Today's ERP not only guarantees your company's data security, it also extends to your third-party vendor and supplier data as well.

But what about cloud ERP? There are ongoing discussions as to cloud ERP being inherently less secure than the traditional on-premise ERP. With data stored on servers and systems that are out of sight and seemingly, out of control, the cloud ERP approach may appear to be less secure. But control and security are not at all alike. Security is embedded, in other words, built into every layer of an ERP system's infrastructure, and as a result, cloud ERP is more secure. When it comes to GDPR compliance, the more secure the data your organization has amassed, the less likely you are to encounter a data breach. And this is GDPR at its core.

Sign on the dotted line


The GDPR regulation clearly states that all businesses, under all circumstances, are required to obtain signed or authorized consent from individuals prior to contacting them to promote goods or services. Indeed, today's websites are filled with popups and check boxes and “Yes, I agree” and “No, I do not”. Because modern ERP systems centralize company data in a single system, organizations can zero in on any communication trail with any individual, at any time in the company's history. If needed, there is always ready evidence to prove that a prospect or customer gave their consent to being contacted for additional product or services offerings.

Another fundamental part of GDPR is requiring companies to delete customer information from their database, instilling individuals' “right to be forgotten”. Here too, with ERP systems storing customer data in a central location, there is no endless paper trail, and with a click of a button, customer records can be deleted, no matter their source, size or scope.

GDPR is now entering not only a new year, but a new era, impacting all of our business operations, whether we're a vendor or a customer or both. GDPR is in fact, ushering in an opportunity for companies to consider implementing a business management system. Thanks to GDPR, we all responsible for getting the right technology in place to store our data, manage our data and above all else, secure our data.

It's all attainable and it's all within our reach. Today, GDPR is the law.
And it'll take more than a password to crack it.

In this article we've covered

ERP Trends
Cloud ERP
ERP Data Migration
Security

The Author

Sharon Sonck

Strategic Marketing & Communications Leader

Sharon Sonck is a Strategic Marketing & Communications Leader at Priority Software, with over a decade of experience in crafting strategies that boost brand visibility, drive engagement, and support business growth. Skilled in digital marketing, content creation, and stakeholder engagement, she excels at leading cross-functional teams and delivering impactful campaigns. Sharon is passionate about leveraging data-driven insights and innovative outreach strategies to showcase how Priority Software empowers businesses globally to optimize operations and thrive.