Frequently Asked Questions

Product Overview & Company Information

What is Priority Software and what does it do?

Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It serves organizations of all sizes and industries, offering real-time access to business data and insights from any device. Over 75,000 companies across 70 countries use Priority to manage and grow their businesses efficiently. Learn more.

What products and services does Priority Software offer?

Priority Software offers a comprehensive suite of business management solutions, including:

See the Company Profile for details.

Which industries does Priority Software serve?

Priority Software serves a wide range of industries, including agriculture, nonprofits, professional services, retail, hospitality, manufacturing, pharmaceutical, wholesale & distribution, electronics, healthcare, medical devices, software & technology, financial services, and construction. See all industries.

How many customers and partners does Priority Software have?

Priority Software is trusted by over 75,000 customers in more than 70 countries and has a network of 100+ partners worldwide.

Who are some notable customers of Priority Software?

Notable customers include Ace Hardware, ALDO, Adidas, Estee Lauder, Columbia, Guess, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, GSK, Teva, and Checkmarx. See more customers.

Features & Capabilities

What are the key features of Priority Software?

Key features include:

Does Priority Software offer AI-powered capabilities?

Yes, Priority's aiERP suite embeds artificial intelligence and machine learning into its core architecture. Users can interact with the ERP using natural language, create complex business rules, generate and summarize reports, forecast demand, and optimize delivery routes. Learn more about aiERP.

What integrations does Priority Software support?

Priority Software supports over 150 plug & play connectors, unlimited API connectivity, and embedded integrations. Key integrations include:

See the Hospitality Marketplace and Cloud ERP for details.

Does Priority Software provide an open API?

Yes, Priority Software provides an Open API for seamless integration with third-party applications. This allows businesses to create custom integrations and tailor their systems to specific needs. Learn more about the Open API.

Is technical documentation available for Priority Software?

Yes, Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, industries, and supported products. Access the documentation here.

Use Cases & Benefits

Who can benefit from using Priority Software?

Priority Software is designed for a wide range of roles and companies, including retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and organizations in manufacturing, healthcare, pharmaceuticals, technology, and services. It is ideal for businesses seeking scalability, efficiency, and industry-specific solutions.

What core business problems does Priority Software solve?

Priority Software addresses:

What pain points does Priority Software address for retail businesses?

Priority Software helps retail businesses overcome:

It provides centralized management, real-time insights, automation, and omnichannel capabilities. Learn more.

How does Priority Software help with operational efficiency?

Priority Software boosts operational efficiency through built-in automated workflows, AI recommendations, centralized data, and real-time reporting. This reduces manual processes, improves resource utilization, and enables faster, data-driven decisions.

How does Priority Software support business growth and scalability?

Priority Software's cloud-based platform is designed for scalability, supporting high-volume transactions and adapting to business growth without the need for complex integrations or on-premises IT infrastructure. It enables continuous innovation and long-term value.

Customer Success & Social Proof

What feedback have customers given about Priority Software's ease of use?

Customers consistently praise Priority Software for its intuitive interface and user-friendly design. For example, Allan Dyson (Merley Paper Converters) noted that employees can manage daily tasks without relying on IT. On G2, Priority ERP has a rating of approximately 4.1/5, with users highlighting its simplicity and configurability. See more testimonials.

Can you share specific customer success stories with Priority Software?

Yes, examples include:

See all case studies here.

What industry recognition has Priority Software received?

Priority Software has been recognized by Gartner in the 2025 Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises, named a “Major Player” in the 2025 IDC MarketScape for AI-Enabled ERP, and ranked as the top ERP Solution in the 2025 TEC Insight Report for SMBs.

How does Priority Software perform according to customer reviews?

Priority ERP has a customer rating of approximately 4.1/5 on G2. Users highlight its intuitive interface, ease of use, and configurability as major strengths. See reviews.

Competition & Comparison

How does Priority ERP compare to Microsoft Dynamics 365?

Microsoft Dynamics 365 requires heavy customization for industry needs and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, customizable without IT support, and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2.

How does Priority ERP compare to SAP Business One?

SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes.

How does Priority ERP compare to Acumatica?

Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in.

How does Priority ERP compare to NetSuite?

NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality.

How does Priority ERP compare to Odoo?

Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption.

How does Priority ERP compare to Sage X3?

Sage focuses on accounting, not full ERP, and many Sage products are nearing end-of-life. Priority ERP integrates accounting with analytics, automation, and industry features, and supports no-code customizations for apps, portals, workflows, and automation.

How does Priority ERP compare to Microsoft Business Central?

Business Central requires heavy coding for industry features and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation.

How does Priority ERP compare to Microsoft Navision?

Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI.

How does Priority Optima compare to Oracle Hospitality OPERA?

OPERA is costly, complex, and has slow support and integration challenges. Priority Optima is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and an open architecture with a broad Marketplace for integrations.

How does Priority Optima compare to Cloudbeds?

Cloudbeds can lack depth for complex operations and may have inconsistent support. Priority Optima serves all hospitality types with a comprehensive suite, robust all-in-one platform, reliable support, and a user-friendly design.

How does Priority Optima compare to Mews?

Mews can require significant training and has a cluttered interface. Priority Optima is designed for quick adoption, efficient workflows, a clean interface, and responsive support.

How does Priority Optima compare to Protel?

Protel has a steep learning curve and limited integrations. Priority Optima offers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations.

How does Priority Retail Management compare to ERP competitors like Microsoft, Oracle, Acumatica, and Sage?

These ERP providers offer generic capabilities and lack specialized retail management features. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations.

How does Priority Retail Management compare to POS and unified commerce providers like Aptos, LS Retail, Retail Pro, Enactor, and Oracle Retail?

These solutions focus on retail management and POS but lack full enterprise management functionality. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the retail chain.

Support & Implementation

What professional and implementation services does Priority Software provide?

Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. These services include project management, training, and ongoing support. Learn more.

What partnership opportunities are available with Priority Software?

Priority Software offers partnership opportunities, including technology partnerships and AWS partnerships. Partners can access the Priority Market and benefit from a strong ecosystem. Learn more about partnerships.

What is the Priority Market?

The Priority Market is a dedicated marketplace for extended solutions, offering add-ons and integrations to enhance Priority Software's core products. Visit Priority Market.

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When was this page last updated?

This page wast last updated on 12/12/2025 .

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Dec. 08, 2021
ERP

Horizontal, vertical, or custom integration of organizational IT software

Keren Sherer Taiber

Chief Product Officer

Summarize with AI:

As a longtime IT solutions vendor, one thing I've learned is, when it comes to choosing the optimal business management solution for your organization, having all the options upfront leads to better, smarter decision-making. Choosing a business management solution means a long-term commitment to a vendor, so in addition to ticking all your present boxes, the solution should also be able to adapt to future challenges and changes. So, how do you know which solution is the best to support you on your long-term journey?

Whether you're shopping for a startup, SME, or enterprise, from a vendor's perspective, all organizations face similar challenges, from replacing legacy systems to enhancing efficiency, increasing ROI, and growing their business. While all ERP vendors will promise to ease your pains, before forging ahead and investing time and resources, you need to decide on the 'direction' of your ERP. Should it be a horizontal, vertical, or transverse mix of a strong horizontal platform complemented by built-in, vertical-specific functionalities?

Generic business management solutions with vertical functionality

Choosing a generic platform is a pretty risk-free option. With verticalization, you can customize the software to suit your needs like a glove. Niche-specific customization is very tempting: it's made-to-measure development, especially for you. But you've probably already guessed the problem here: it only fits you. That means that development, maintenance, and updates will be very expensive.

Another consideration is, what happens when the system updates? You may find yourself helpless waiting for your integrator to bring your system up to speed. Creating a time lag that could hinder your progress. A broad solution with vertical functionality has its limits. not all vertical functionalities can be integrated into a horizontal system. For you may find it difficult to adapt the system to answer the dynamic and complex operational needs of industries such as Food & Beverage, Pharma, or Medical Device manufacturers.

Vertical, industry-specific solution

Specifically designed to meet the needs of a particular industry sector, a vertical solution supports clearly defined business processes, with functionalities adapted to an industry sector or user. In turn, you get business software that is specific to what you do, coupled with your vendor's vast market experience in your backyard.

This type of management software automatically incorporates all the critical parameters, without add-ons that could bog the system down.

Vertical systems, such as PLM for the Food & Beverage and Pharmaceutical industries, for example, include specific lot traceability and inventory management. Other popular verticals are retail, telecom, healthcare, and educational and financial institutions.

As a tailored solution, vertical platforms usually carry high price tags, and while the implementation process may be easier than that of a horizontal system, if procedures and workflows aren't clearly defined from the get-go, and require additional levels of customization, achieving significant ROI can be a bumpy road.

If you're keen on a vertical ERP, make sure it includes an API to integrate your system with other products or apps and a report generator. Make sure your system admin can independently update your workflows, and check if your organization supports multiple companies or product lines, will you need disparate financial systems, or can the system handle consolidations? Even if it seems like a good choice today, as your business grows, you'll have to comply with accounting, reporting, and other critical regulations.

Vertical management software offers significant room for maneuver in development. You can still customize an industry-specific solution while making sure you'll be able to develop it in line with the changes in your company's workflows and processes.

A vertical ERP guarantees us the specialization of the software, its continuous improvement, and the use of a natural “language” between software and users.

A horizontal ERP – can one size possibly fit all?

A horizontal ERP is the traditional business management system–a comprehensive solution that integrates and automates business processes and finances in response to an organization's day-to-day needs. One of the key benefits of a horizontal solution is its simplicity and ease of use. Popular horizontal ERP modules include CRM, Project/Document Management, BPM, Reporting & BI, and more. While these horizontals can span numerous industries, many require customizations to support specific industries' needs, and that comes at a price.

If your organization is a barrage of business processes rather than clearly defined workflows, then horizontal ERP is a far better fit, where it will integrate, automate and optimize your operations.

If a horizontal ERP is in the cards, the implementation might become a lengthy and arduous process. While patience is a virtue, you must ensure that your vendor is well-versed in your industry and that the software can address your specific needs, without requiring mile-long and costly development and customizations.

By default, this one size fits all approach assumes your needs are the same as everyone else. Like a sturdy ship, a horizontal platform is trickier to maneuver. If any tweaks need to be made, they have to be implemented across the entire system and for all departments–and that's a long, complicated and tedious job.

A horizontal solution provides us with a more extensive experience, but less specialized, with a multitude of modules, and lower costs. it does, however, run the risk of evolution towards sectors that are increasingly divergent from yours.

Endgame

The decision will certainly not be easy as there is no one right answer.

From where I sit, choosing the best of both worlds, the Enterprise Resource Platform is the way forward. Today's competitive dynamics and the rapid pace of change make most companies conscious of their inability to predict their near-future business model. With business management as a platform, you can grow your business as you see fit, without drastically changing your ERP system. After all, in an agile business world, you need an agile business platform.

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The Author

Keren Sherer Taiber

Chief Product Officer

Since joining Priority in 1998, Keren has progressed through several leadership positions and now leads as the Director of Product Strategy. She has an industrial engineering degree and an MBA from Tel Aviv University. Her journey reflects a consistent dedication to advancement and excellence.