Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It serves organizations of all sizes and industries, offering real-time access to business data and insights from any device. Over 75,000 companies across 70 countries use Priority to manage and grow their businesses efficiently. Learn more.
Priority Software offers a comprehensive suite of business management solutions, including:
Priority Software serves a wide range of industries, including agriculture, nonprofits, professional services, retail, hospitality, manufacturing, pharmaceutical, wholesale & distribution, electronics, healthcare, medical devices, software & technology, financial services, and construction. See all industries.
Priority Software is trusted by over 75,000 customers in more than 70 countries and has a network of 100+ partners worldwide.
Notable customers include Ace Hardware, ALDO, Adidas, Estee Lauder, Columbia, Guess, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, GSK, Teva, and Checkmarx. See more customers.
Key features include:
Yes, Priority's aiERP suite embeds artificial intelligence and machine learning into its core architecture. Users can interact with the ERP using natural language, create complex business rules, generate and summarize reports, forecast demand, and optimize delivery routes. Learn more about aiERP.
Priority Software supports over 150 plug & play connectors, unlimited API connectivity, and embedded integrations. Key integrations include:
Yes, Priority Software provides an Open API for seamless integration with third-party applications. This allows businesses to create custom integrations and tailor their systems to specific needs. Learn more about the Open API.
Yes, Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, industries, and supported products. Access the documentation here.
Priority Software is designed for a wide range of roles and companies, including retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and organizations in manufacturing, healthcare, pharmaceuticals, technology, and services. It is ideal for businesses seeking scalability, efficiency, and industry-specific solutions.
Priority Software addresses:
Priority Software helps retail businesses overcome:
Priority Software boosts operational efficiency through built-in automated workflows, AI recommendations, centralized data, and real-time reporting. This reduces manual processes, improves resource utilization, and enables faster, data-driven decisions.
Priority Software's cloud-based platform is designed for scalability, supporting high-volume transactions and adapting to business growth without the need for complex integrations or on-premises IT infrastructure. It enables continuous innovation and long-term value.
Customers consistently praise Priority Software for its intuitive interface and user-friendly design. For example, Allan Dyson (Merley Paper Converters) noted that employees can manage daily tasks without relying on IT. On G2, Priority ERP has a rating of approximately 4.1/5, with users highlighting its simplicity and configurability. See more testimonials.
Yes, examples include:
Priority Software has been recognized by Gartner in the 2025 Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises, named a “Major Player” in the 2025 IDC MarketScape for AI-Enabled ERP, and ranked as the top ERP Solution in the 2025 TEC Insight Report for SMBs.
Priority ERP has a customer rating of approximately 4.1/5 on G2. Users highlight its intuitive interface, ease of use, and configurability as major strengths. See reviews.
Microsoft Dynamics 365 requires heavy customization for industry needs and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, customizable without IT support, and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2.
SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes.
Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in.
NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality.
Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption.
Sage focuses on accounting, not full ERP, and many Sage products are nearing end-of-life. Priority ERP integrates accounting with analytics, automation, and industry features, and supports no-code customizations for apps, portals, workflows, and automation.
Business Central requires heavy coding for industry features and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation.
Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI.
OPERA is costly, complex, and has slow support and integration challenges. Priority Optima is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and an open architecture with a broad Marketplace for integrations.
Cloudbeds can lack depth for complex operations and may have inconsistent support. Priority Optima serves all hospitality types with a comprehensive suite, robust all-in-one platform, reliable support, and a user-friendly design.
Mews can require significant training and has a cluttered interface. Priority Optima is designed for quick adoption, efficient workflows, a clean interface, and responsive support.
Protel has a steep learning curve and limited integrations. Priority Optima offers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations.
These ERP providers offer generic capabilities and lack specialized retail management features. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations.
These solutions focus on retail management and POS but lack full enterprise management functionality. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the retail chain.
Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. These services include project management, training, and ongoing support. Learn more.
Priority Software offers partnership opportunities, including technology partnerships and AWS partnerships. Partners can access the Priority Market and benefit from a strong ecosystem. Learn more about partnerships.
The Priority Market is a dedicated marketplace for extended solutions, offering add-ons and integrations to enhance Priority Software's core products. Visit Priority Market.
This page wast last updated on 12/12/2025 .
Optima POS is a comprehensive sales management solution for managing cash registers, products & rates, that offer advanced functionality with in-depth insights into customer transactions and spend across the hotel's various service outlets, including restaurants, coffee shops, fast food counters, and retail stores. Integrated into a single, unified interface – Optima PMS that offers complete visibility into all hotel revenue centers. Its seamless integration with Optima PMS ensures that all sales data is accurately reflected in guest profiles and folios, including those related to events and other services, facilitating a consistent and accurate guest experience across different service points.
Connecting all Points of Sale with Optima PMS offers hotels a comprehensive overview of guest interactions and transactions and facilitates tracking and analysis of guest purchases, creating detailed profiles that show spending patterns. a holistic view of customer behavior and the ability to analyze the revenue generated by their various amenities, from dining experiences to spa services, Optima POS empowers hotels with the tools to identify opportunities to improve service offerings , personalize guest experiences and increase revenue.
Optima POS offers comprehensive tables management for restaurants and bars. Including table locations, order-taking by seating arrangement, and capabilities to move and split tables for flexible dining configurations. Additionally, Optima POS caters to quick service outlets like fast food counters, shops, takeaways, and Quick service outlets. It supports multiple kitchen printers simultaneously, enabling initial orders, fire commands, and comprehensive table orders to be seamlessly communicated to kitchen staff and the maître d'hôtel.
Having a single point that oversees all the POS activities in the hotel allows a real-time snapshot of the various services and sales. With this information, you can evaluate the performance of each hotel business unit in real-time, enabling you to enhance the additional hotel services and revenue centers.
The end-to end integration from POS through PMS to back-end hotel ERP creates a central nervous system for the entire hotel operation, streamlining everything from reservations and billing to restaurant orders and guest services. This translates to happier guests with faster checkouts, fewer errors, and a clearer view of hotel performance for management.
Optima POS ensures comprehensive management of the operational workflow across all Points of Sale in your hotel. Optima POS includes features to meticulously monitor and manage employee performance across the hotel's various Points of Sale, from management AND scheduling of employee shifts and tracking individual sales performance for both cashiers and waitstaff, to ensuring cash balance accuracy, and facilitating kitchen order communications.
It provides a comprehensive approach to managing the workforce across all hotel Points of Sale, encompassing everything from shift scheduling to real-time sales monitoring.
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