Frequently Asked Questions

Product Overview & Company Information

What is Priority Software and what does it do?

Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It serves organizations of all sizes and industries, offering real-time access to business data and insights from any device. Over 75,000 companies across 70 countries use Priority to manage and grow their businesses efficiently. Learn more.

What products and services does Priority Software offer?

Priority Software offers a comprehensive suite of business management solutions, including:

See the Company Profile for details.

Which industries does Priority Software serve?

Priority Software serves a wide range of industries, including agriculture, nonprofits, professional services, retail, hospitality, manufacturing, pharmaceutical, wholesale & distribution, electronics, healthcare, medical devices, software & technology, financial services, and construction. See all industries.

How many customers and partners does Priority Software have?

Priority Software is trusted by over 75,000 customers in more than 70 countries and has a network of 100+ partners worldwide.

Who are some notable customers of Priority Software?

Notable customers include Ace Hardware, ALDO, Adidas, Estee Lauder, Columbia, Guess, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, GSK, Teva, and Checkmarx. See more customers.

Features & Capabilities

What are the key features of Priority Software?

Key features include:

Does Priority Software offer AI-powered capabilities?

Yes, Priority's aiERP suite embeds artificial intelligence and machine learning into its core architecture. Users can interact with the ERP using natural language, create complex business rules, generate and summarize reports, forecast demand, and optimize delivery routes. Learn more about aiERP.

What integrations does Priority Software support?

Priority Software supports over 150 plug & play connectors, unlimited API connectivity, and embedded integrations. Key integrations include:

See the Hospitality Marketplace and Cloud ERP for details.

Does Priority Software provide an open API?

Yes, Priority Software provides an Open API for seamless integration with third-party applications. This allows businesses to create custom integrations and tailor their systems to specific needs. Learn more about the Open API.

Is technical documentation available for Priority Software?

Yes, Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, industries, and supported products. Access the documentation here.

Use Cases & Benefits

Who can benefit from using Priority Software?

Priority Software is designed for a wide range of roles and companies, including retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and organizations in manufacturing, healthcare, pharmaceuticals, technology, and services. It is ideal for businesses seeking scalability, efficiency, and industry-specific solutions.

What core business problems does Priority Software solve?

Priority Software addresses:

What pain points does Priority Software address for retail businesses?

Priority Software helps retail businesses overcome:

It provides centralized management, real-time insights, automation, and omnichannel capabilities. Learn more.

How does Priority Software help with operational efficiency?

Priority Software boosts operational efficiency through built-in automated workflows, AI recommendations, centralized data, and real-time reporting. This reduces manual processes, improves resource utilization, and enables faster, data-driven decisions.

How does Priority Software support business growth and scalability?

Priority Software's cloud-based platform is designed for scalability, supporting high-volume transactions and adapting to business growth without the need for complex integrations or on-premises IT infrastructure. It enables continuous innovation and long-term value.

Customer Success & Social Proof

What feedback have customers given about Priority Software's ease of use?

Customers consistently praise Priority Software for its intuitive interface and user-friendly design. For example, Allan Dyson (Merley Paper Converters) noted that employees can manage daily tasks without relying on IT. On G2, Priority ERP has a rating of approximately 4.1/5, with users highlighting its simplicity and configurability. See more testimonials.

Can you share specific customer success stories with Priority Software?

Yes, examples include:

See all case studies here.

What industry recognition has Priority Software received?

Priority Software has been recognized by Gartner in the 2025 Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises, named a “Major Player” in the 2025 IDC MarketScape for AI-Enabled ERP, and ranked as the top ERP Solution in the 2025 TEC Insight Report for SMBs.

How does Priority Software perform according to customer reviews?

Priority ERP has a customer rating of approximately 4.1/5 on G2. Users highlight its intuitive interface, ease of use, and configurability as major strengths. See reviews.

Competition & Comparison

How does Priority ERP compare to Microsoft Dynamics 365?

Microsoft Dynamics 365 requires heavy customization for industry needs and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, customizable without IT support, and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2.

How does Priority ERP compare to SAP Business One?

SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes.

How does Priority ERP compare to Acumatica?

Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in.

How does Priority ERP compare to NetSuite?

NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality.

How does Priority ERP compare to Odoo?

Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption.

How does Priority ERP compare to Sage X3?

Sage focuses on accounting, not full ERP, and many Sage products are nearing end-of-life. Priority ERP integrates accounting with analytics, automation, and industry features, and supports no-code customizations for apps, portals, workflows, and automation.

How does Priority ERP compare to Microsoft Business Central?

Business Central requires heavy coding for industry features and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation.

How does Priority ERP compare to Microsoft Navision?

Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI.

How does Priority Optima compare to Oracle Hospitality OPERA?

OPERA is costly, complex, and has slow support and integration challenges. Priority Optima is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and an open architecture with a broad Marketplace for integrations.

How does Priority Optima compare to Cloudbeds?

Cloudbeds can lack depth for complex operations and may have inconsistent support. Priority Optima serves all hospitality types with a comprehensive suite, robust all-in-one platform, reliable support, and a user-friendly design.

How does Priority Optima compare to Mews?

Mews can require significant training and has a cluttered interface. Priority Optima is designed for quick adoption, efficient workflows, a clean interface, and responsive support.

How does Priority Optima compare to Protel?

Protel has a steep learning curve and limited integrations. Priority Optima offers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations.

How does Priority Retail Management compare to ERP competitors like Microsoft, Oracle, Acumatica, and Sage?

These ERP providers offer generic capabilities and lack specialized retail management features. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations.

How does Priority Retail Management compare to POS and unified commerce providers like Aptos, LS Retail, Retail Pro, Enactor, and Oracle Retail?

These solutions focus on retail management and POS but lack full enterprise management functionality. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the retail chain.

Support & Implementation

What professional and implementation services does Priority Software provide?

Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. These services include project management, training, and ongoing support. Learn more.

What partnership opportunities are available with Priority Software?

Priority Software offers partnership opportunities, including technology partnerships and AWS partnerships. Partners can access the Priority Market and benefit from a strong ecosystem. Learn more about partnerships.

What is the Priority Market?

The Priority Market is a dedicated marketplace for extended solutions, offering add-ons and integrations to enhance Priority Software's core products. Visit Priority Market.

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When was this page last updated?

This page wast last updated on 12/12/2025 .

Nov. 19, 2025
ERP

How ATG Access unified operations and reduced inventory costs with integrated Priority ERP solution

Industry:

Manufacturing

Country:

United Kingdom

Partner:

Medatech UK

About ATG Access

ATG Access is the market-leading automatic bollards manufacturer in the UK with over 30 years of experience & investment in developing bollard systems. Utilized by Government Departments, major organizations, public utilities & architectural practices throughout the UK & Europe, ATG's bollards are used for access control, car park entry systems, perimeter protection, road user charging schemes, home zone protection, and more.

As the original developer of the telescopic bollard concept, ATG Access was the first automatic bollard manufacturer to be given Highways Agency approval. In 2003, they became the first bollard manufacturer awarded the prestigious Secured By Design accreditation.

“The solution consisted of the full standard manufacturing suite of Priority plus the additional modules of Project Management & Customer Service.”

Glenn Cooper, ATG Access Managing Director

The Challenge

The challenge

ATG Access Managing Director Glenn Cooper recognized multiple critical issues limiting the company's ability to grow and operate with necessary transactional discipline:

  • Fragmented data systems: Customer information was scattered across a Sage accounting system, three separate ACT databases, and numerous disparate Microsoft Excel spreadsheets stored on individual PCs, creating inefficiency, duplication, and limited visibility across the organization.
  • Manufacturing management gaps: Internal manufacturing operations lacked proper management structure, including controlled use of work orders and effective sub-contractor management, preventing the company from operating efficiently as production demands increased.
  • Manual Financial Processes: Business transactions were manually entered into financial ledgers, consuming time and introducing errors rather than being automated through integrated transactional data flows.
  • Isolated Project Management: Project management, a critical component of ATG's business, operated independently from other business disciplines, preventing comprehensive reporting of ongoing costs and revenues and creating information silos.
  • Inventory Control Limitations: The company couldn't effectively manage and control inventory throughout the complete business cycle, including the challenge of tracking separate inventory stocks held in service vans for field operations.
  • Fundamental Knowledge Gaps: Beyond system limitations, the organization lacked the fundamental concepts and discipline required for effective manufacturing management and MRP operations, necessitating special educational efforts throughout the implementation by Priority consultants and independent consultants CCL to build foundational understanding.

These interconnected challenges prevented ATG Access from scaling operations and maintaining the operational discipline required to support their market-leading position.

The Solution

The solution

ATG Access partnered with Priority Software and Medatech UK to implement a comprehensive, integrated ERP solution addressing all identified operational gaps.

  • Complete ERP integration: Priority provided a complete solution covering all areas of ATG Access business operations, integrating previously siloed functions within one seamless database that served as a single source of truth for the entire organization.
  • Full manufacturing suite: The implementation included Priority's complete standard manufacturing suite, providing work order management, sub-contractor control, inventory management, MRP capabilities, and production planning tools specifically designed for manufacturing environments.
  • Specialized modules: Beyond core manufacturing, Priority implemented additional modules critical to ATG's business model:
    • Project management module: Fully integrated project tracking, costing, and revenue management
    • Customer service module: Comprehensive service history, contracts, returned materials, field service appointments, and van stock management
  • Single-source implementation partner: Medatech UK delivered a unified point of contact for all implementation needs, including software configuration, hardware supply, network upgrading, and implementation consultancy, streamlining the project and ensuring seamless integration across all components.
  • Educational foundation: Recognizing ATG's need for fundamental manufacturing management knowledge, Priority consultants and CCL independent consultants invested significant effort in educating ATG Access staff on core concepts of manufacturing management and MRP, building the organizational capability to leverage the new system effectively.
The Results

The results

Priority ERP's implementation delivered comprehensive operational improvements across ATG Access, transforming their ability to manage and grow their market-leading bollard manufacturing business. ATG Access achieved a complete operational transformation through Priority ERP implementation, consolidating fragmented data systems into a single unified database that eliminated inefficiency and provided unprecedented visibility across the organization. The company enabled batch production techniques for sub-assemblies that were previously impossible in their job-shop environment, reducing manufacturing costs and improving efficiency. Most significantly, project management, described as “the major part of their business,” was integrated with operations for the first time, providing coherent and visible management of costs and revenues. Combined with improved inventory control, enhanced service provision, and automated financial processes, Priority positioned ATG Access for sustained growth while maintaining their market leadership position.

Data consolidation: Single unified database

Before Priority
After Priority
  • 1 Sage accounting system
  • 3 separate ACT customer databases
  • Numerous Excel spreadsheets on individual PCs
  • Single integrated database serving entire organization

No central data repository

One version of truth for all business data

Extensive duplicate data entry required

Eliminated duplicate data entry across systems

Inconsistent information across departments

Real-time information sharing across departments

Time-consuming data reconciliation

Consistent customer, inventory, and financial data

 

Quantifiable impact 

Assuming ATG staff spent just 30 minutes daily per person searching for information, reconciling data across systems, and performing duplicate entries across 20 employees, the consolidation saved approximately 10 hours daily or 2,500 hours annually. At a conservative £25/hour labor cost, this represents £62,500 in annual productivity savings from data consolidation alone.

The improved “control, distribution & visibility of information throughout the business” enabled better decision-making, faster customer response, and enhanced coordination across departments, benefits that extend far beyond the direct time savings.

 

Strategic information distribution: KPI-Driven performance management

Priority's integrated database enabled Managing Director Glenn Cooper and his management team to establish data-driven performance management:

  • Key Performance Indicators extracted directly from Priority database
  • Target setting based on accurate, real-time operational data
  • Workforce motivation through clear, measurable objectives
  • Customer service standards continuously improved through measured targets
  • Management visibility into performance across all business areas

This transformation from intuition-based to data-driven management represents a fundamental shift in operational capability. With real-time KPIs, managers can identify issues immediately rather than discovering problems weeks later through manual reports, enabling proactive rather than reactive management.

 

Manufacturing efficiency: Batch production enabled

Priority enabled a fundamental shift in ATG's manufacturing approach:

Before Priority
After Priority

Job-shop environment treating each order individually

Batch production techniques for common sub-assemblies

Common sub-assemblies manufactured separately for each project

Sub-assemblies used across multiple end products manufactured together

Higher per-unit costs

Lower per-unit manufacturing costs

Longer lead times

Reduced setup times through batching

Inefficient use of manufacturing resources

Improved resource utilization

 

Inventory cost reduction: Better control and visibility

Priority's integrated inventory management delivered multiple financial benefits:

Improved inventory control:

  • Real-time visibility of stock levels across all locations
  • Better understanding of procurement requirements
  • Enhanced control of purchase timing and receiving
  • Tracking of van stocks for field service operations
  • Reduced excess and obsolete inventory

Service provision enhancement: Complete customer visibility

Priority's Customer Service module transformed ATG's service operations:

Before Priority
After Priority

Limited visibility of customer requirements

Complete customer requirements visibility

Incomplete service history

Comprehensive service history tracking

Service contracts tracked manually

Integrated service contract management

Returned materials poorly documented

Full returned materials documentation

Field service appointments difficult to coordinate

Coordinated field service appointment scheduling

Van stock visibility absent

After Priority

Real-time van stock tracking

Service calls could “slip through the net”

Complete service call tracking from initial phone call to job sign-off

 

Project management integration: Visibility of major business component

The integration of project management represented perhaps the most significant operational improvement:

Before Priority
After Priority

Projects isolated from rest of business operations

Projects fully integrated with operational systems

Cost and revenue management disconnected

Coherent cost and revenue management

No coherent visibility into project performance

Complete project visibility for management

Duplicate data entry between project and operational systems

Single integrated database eliminates duplicate entry

Difficult to track project profitability

Real-time project profitability tracking

Limited ability to manage ongoing project costs

Comprehensive ongoing cost and revenue reporting

 

Financial process automation: Reduced manual entry

Priority's integrated transactional data flow automated financial processes:

 

Before Priority
After Priority

Manual entry of business transactions into financial ledgers

Automated entry of transactional data into financial ledgers

Time-consuming financial data preparation

Real-time financial data from operational transactions

Higher risk of data entry errors

Reduced data entry errors

Delayed financial reporting

Faster month-end closing processes

Reconciliation challenges between operations and finance

Seamless reconciliation between operations and finance

 

Competitive advantage and market position

Priority implementation strengthened ATG Access' market-leading position:

  • Operational scalability: Infrastructure supports growth without system constraints
  • Service excellence: Enhanced service capabilities differentiate from competitors
  • Cost competitiveness: Manufacturing and inventory efficiencies enable competitive pricing
  • Quality maintenance: Integrated quality controls support Secured By Design accreditation
  • Professional operations: Disciplined manufacturing management befits market leader
  • Customer confidence: Reliable service and project delivery reinforce reputation

Long-term organizational development

Beyond system capabilities, the educational investment by Priority and CCL consultants built lasting organizational capability:

  • Manufacturing management knowledge: Staff understanding of MRP concepts and best practices
  • Transactional discipline: Organization operates with necessary rigor for scaling
  • Data-driven culture: Decision-making based on accurate information rather than intuition
  • Process standardization: Consistent approaches across the organization
  • Foundation for growth: Knowledge base supports continued business expansion

This knowledge transfer ensured ATG Access could fully leverage Priority's capabilities and continue improving operations long after implementation.

The Priority ERP implementation transformed ATG Access from a company constrained by fragmented systems and limited manufacturing discipline into an integrated, efficient operation with the visibility, control, and scalability required to maintain their market-leading position in automatic bollards manufacturing. As Glenn Cooper recognized, addressing these fundamental operational challenges was essential to facilitate growth, and Priority provided the comprehensive solution needed to achieve that objective while building organizational capability for sustained success.

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