Frequently Asked Questions

Product Overview & Company Information

What is Priority Software and what does it do?

Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It serves organizations of all sizes and industries, offering real-time access to business data and insights from any device. Over 75,000 companies across 70 countries use Priority to manage and grow their businesses efficiently. Learn more.

What products and services does Priority Software offer?

Priority Software offers a comprehensive suite of business management solutions, including:

See the Company Profile for details.

Which industries does Priority Software serve?

Priority Software serves a wide range of industries, including agriculture, nonprofits, professional services, retail, hospitality, manufacturing, pharmaceutical, wholesale & distribution, electronics, healthcare, medical devices, software & technology, financial services, and construction. See all industries.

How many customers and partners does Priority Software have?

Priority Software is trusted by over 75,000 customers in more than 70 countries and has a network of 100+ partners worldwide.

Who are some notable customers of Priority Software?

Notable customers include Ace Hardware, ALDO, Adidas, Estee Lauder, Columbia, Guess, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, GSK, Teva, and Checkmarx. See more customers.

Features & Capabilities

What are the key features of Priority Software?

Key features include:

Does Priority Software offer AI-powered capabilities?

Yes, Priority's aiERP suite embeds artificial intelligence and machine learning into its core architecture. Users can interact with the ERP using natural language, create complex business rules, generate and summarize reports, forecast demand, and optimize delivery routes. Learn more about aiERP.

What integrations does Priority Software support?

Priority Software supports over 150 plug & play connectors, unlimited API connectivity, and embedded integrations. Key integrations include:

See the Hospitality Marketplace and Cloud ERP for details.

Does Priority Software provide an open API?

Yes, Priority Software provides an Open API for seamless integration with third-party applications. This allows businesses to create custom integrations and tailor their systems to specific needs. Learn more about the Open API.

Is technical documentation available for Priority Software?

Yes, Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, industries, and supported products. Access the documentation here.

Use Cases & Benefits

Who can benefit from using Priority Software?

Priority Software is designed for a wide range of roles and companies, including retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and organizations in manufacturing, healthcare, pharmaceuticals, technology, and services. It is ideal for businesses seeking scalability, efficiency, and industry-specific solutions.

What core business problems does Priority Software solve?

Priority Software addresses:

What pain points does Priority Software address for retail businesses?

Priority Software helps retail businesses overcome:

It provides centralized management, real-time insights, automation, and omnichannel capabilities. Learn more.

How does Priority Software help with operational efficiency?

Priority Software boosts operational efficiency through built-in automated workflows, AI recommendations, centralized data, and real-time reporting. This reduces manual processes, improves resource utilization, and enables faster, data-driven decisions.

How does Priority Software support business growth and scalability?

Priority Software's cloud-based platform is designed for scalability, supporting high-volume transactions and adapting to business growth without the need for complex integrations or on-premises IT infrastructure. It enables continuous innovation and long-term value.

Customer Success & Social Proof

What feedback have customers given about Priority Software's ease of use?

Customers consistently praise Priority Software for its intuitive interface and user-friendly design. For example, Allan Dyson (Merley Paper Converters) noted that employees can manage daily tasks without relying on IT. On G2, Priority ERP has a rating of approximately 4.1/5, with users highlighting its simplicity and configurability. See more testimonials.

Can you share specific customer success stories with Priority Software?

Yes, examples include:

See all case studies here.

What industry recognition has Priority Software received?

Priority Software has been recognized by Gartner in the 2025 Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises, named a “Major Player” in the 2025 IDC MarketScape for AI-Enabled ERP, and ranked as the top ERP Solution in the 2025 TEC Insight Report for SMBs.

How does Priority Software perform according to customer reviews?

Priority ERP has a customer rating of approximately 4.1/5 on G2. Users highlight its intuitive interface, ease of use, and configurability as major strengths. See reviews.

Competition & Comparison

How does Priority ERP compare to Microsoft Dynamics 365?

Microsoft Dynamics 365 requires heavy customization for industry needs and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, customizable without IT support, and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2.

How does Priority ERP compare to SAP Business One?

SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes.

How does Priority ERP compare to Acumatica?

Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in.

How does Priority ERP compare to NetSuite?

NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality.

How does Priority ERP compare to Odoo?

Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption.

How does Priority ERP compare to Sage X3?

Sage focuses on accounting, not full ERP, and many Sage products are nearing end-of-life. Priority ERP integrates accounting with analytics, automation, and industry features, and supports no-code customizations for apps, portals, workflows, and automation.

How does Priority ERP compare to Microsoft Business Central?

Business Central requires heavy coding for industry features and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation.

How does Priority ERP compare to Microsoft Navision?

Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI.

How does Priority Optima compare to Oracle Hospitality OPERA?

OPERA is costly, complex, and has slow support and integration challenges. Priority Optima is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and an open architecture with a broad Marketplace for integrations.

How does Priority Optima compare to Cloudbeds?

Cloudbeds can lack depth for complex operations and may have inconsistent support. Priority Optima serves all hospitality types with a comprehensive suite, robust all-in-one platform, reliable support, and a user-friendly design.

How does Priority Optima compare to Mews?

Mews can require significant training and has a cluttered interface. Priority Optima is designed for quick adoption, efficient workflows, a clean interface, and responsive support.

How does Priority Optima compare to Protel?

Protel has a steep learning curve and limited integrations. Priority Optima offers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations.

How does Priority Retail Management compare to ERP competitors like Microsoft, Oracle, Acumatica, and Sage?

These ERP providers offer generic capabilities and lack specialized retail management features. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations.

How does Priority Retail Management compare to POS and unified commerce providers like Aptos, LS Retail, Retail Pro, Enactor, and Oracle Retail?

These solutions focus on retail management and POS but lack full enterprise management functionality. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the retail chain.

Support & Implementation

What professional and implementation services does Priority Software provide?

Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. These services include project management, training, and ongoing support. Learn more.

What partnership opportunities are available with Priority Software?

Priority Software offers partnership opportunities, including technology partnerships and AWS partnerships. Partners can access the Priority Market and benefit from a strong ecosystem. Learn more about partnerships.

What is the Priority Market?

The Priority Market is a dedicated marketplace for extended solutions, offering add-ons and integrations to enhance Priority Software's core products. Visit Priority Market.

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When was this page last updated?

This page wast last updated on 12/12/2025 .

Apr. 24, 2025
ERP

Will AI replace supply chain managers? A look at the human-machine future

Summarize with AI:

There's no shortage of speculation about AI replacing entire professions, and supply chain management is often named among them. But no, AI will not replace supply chain managers.

What it will do is automate repeatable workflows, surface insights at scale, and support faster decision-making. Strategic oversight, negotiation, risk assessment, and operational judgment are still human responsibilities. AI may shift the boundaries of those responsibilities, but it won't remove the need for them.

AI's current role in supply chain management

AI is already embedded in key layers of supply chain execution: Machine learning is used for demand forecasting, often outperforming legacy MRP logic, natural language processing supports invoice matching, contract review, and document extraction, and computer vision enables defect detection in QA workflows and inventory tracking via automated recognition systems.
In each of these examples, AI doesn't own the process.

It handles a slice – often one that's well-defined, rules-based, and repetitive, taking over narrow functions (but supply chain management is anything but narrow).

What the conversation about “replacement” gets wrong

The idea that AI will take over entire roles comes from a misunderstanding of what AI actually does. Most AI systems aren't autonomous decision-makers, they're pattern recognition tools. They're trained on past data, optimized for specific outputs, and limited by the assumptions built into their models.

That makes them good at tasks with clearly defined parameters, but supply chain decisions often live in the “gray zone”. Managing conflicting KPIs, responding to disruptions, or navigating interdepartmental politics is not “programmable”.

Yet people conflate automating a task with eliminating the job.

In reality, automation tends to reallocate effort. The spreadsheet work disappears, sure. But what fills the gap is oversight, exception handling, system tuning, and, above all, decision-making under uncertainty. AI is not replacing the manager, it's pushing them upstream into handling the kinds of problems machines can't solve.

What AI cannot replace in supply chain management

Strategic decision-making and leadership

Strategic decisions in the supply chain aren't always about going for the mathematically optimal option but about aligning actions with business priorities, risk tolerance, and timing.

There's always more than one right answer and often no perfect one.

AI can tell you where the demand spike is coming from, but it can't tell you whether to chase it, hedge against it, or reallocate constrained capacity elsewhere.
Those calls depend on commercial strategy, financial exposure, and even internal politics. AI might provide a decision tree, but business leaders still have to choose a branch and own it.

Supplier negotiations and relationship management

Relationships with suppliers are long-term, contextual, and often political.
AI can evaluate on-time delivery rates or highlight pricing discrepancies, but it doesn't influence behavior or resolve a dispute.

No model knows when a supplier is bluffing, and no algorithm senses when a long-term partner is quietly de-prioritizing your business.
An AI tool can flag a late delivery, but it can't rebuild a damaged relationship or secure preferential treatment during a shortage.

Those depend on conversations and reputations cultivated over years.
Negotiating better terms, managing escalations, or co-developing new processes with a partner requires people who understand leverage, nuance, and the value of trust.

Ethical and sustainability governance

Supply chains are increasingly under scrutiny for how they source, who they work with, and what values they reflect. AI can measure carbon footprints and flag supplier violations, but it doesn't carry ethical responsibility.

Those decisions — how far to go, when to make a stand, which trade-offs are acceptable can only be made by people. AI can assist with the analysis, but governance remains human, at least for the foreseeable future.

Judgment in high-risk scenarios

AI works best in stable environments with structured data. A crisis like a plant fire, a cyberattack, or a sudden export ban introduces ambiguity that AI isn't trained to handle.

During the disruption, supply chain managers often operate on incomplete data, escalating issues before full clarity is available. Making the wrong call can mean financial loss, reputational damage, or regulatory fallout. Managers bring a level of judgment and risk calibration that machines can't yet replicate.

While AI plays a role in identifying vulnerabilities and simulating disruption scenarios, the actual decisions during live disruptions still rely on experienced human leadership.

Schedule a no-obligation call with one of our experts to get expert advice on how Priority can help streamline your operations.

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How will AI change the daily tasks of supply chain managers

The biggest shift is in where time and energy go. Managers will stop spending hours consolidating reports or manually validating forecasts. Instead, they'll be reviewing what the system suggests and deciding when to override it. The planning role becomes less about creating the plan and more about pressure-testing it.
Procurement specialists won't waste time processing routine POs — they'll be evaluating flagged suppliers, reviewing risk signals, and making judgment calls on edge cases. Execution work will shrink.
Oversight work will grow. And that oversight will require new skills: knowing how to interpret AI outputs, when to challenge them, and how to tweak the system without breaking the logic underneath.

What new job roles are emerging in supply chain management due to AI

We're not just seeing existing jobs evolve — entirely new roles are appearing, and fast. Supply chain analysts are being redefined as model supervisors — people who don't just interpret KPIs, but understand how algorithms generate them.
AI operations leads are responsible for monitoring performance drift, tuning model inputs, and ensuring outputs remain aligned with business objectives. In some organizations, we're already seeing dedicated AI supply chain “translators” who act as the interface between data science teams and operational stakeholders.
What's interesting is that these aren't purely technical roles, they require operational context — an understanding of constraints, trade-offs, and frontline realities.

It's no longer enough to have someone who can build a model. That model has to be useful to a planner, a buyer, or a logistics coordinator under pressure. And that usefulness depends on whether the person building it understands how decisions are really made (and not just in theory).
Upskilling is about creating a new kind of hybrid professional — someone who understands systems and strategy, automation and accountability, machine logic and human nuance, rather than just data literacy.

AI + human collaboration: the augmented supply chain

The best supply chains going forward won't be automated — they'll be augmented. And that's an important distinction. Full automation works in closed systems. Supply chains are anything but closed. Inputs change, targets shift, and priorities conflict. In that kind of environment, you need both speed and discretion.

AI gives you speed. Human oversight gives you discretion.
This collaboration is already visible in the most advanced control towers. AI monitors real-time disruptions, flags exceptions, and suggests responses. But the human operator makes the call — whether to reroute, escalate, or hold. The logic here is simple: AI can show you what's happening faster than any analyst ever could. But whether it's the right time to act, and how to communicate the change upstream and downstream — that still takes a person.
There's also a new feedback loop- human decisions are feeding model refinement. The more managers adjust the system's suggestions — and explain why — the more accurate the system becomes.

This is what mature human-in-the-loop systems look like. They don't replace expertise. They absorb it, encode it, and scale it — without removing the human from the equation.

AI will not replace supply chain management—but it will transform it

The headline question — will AI replace supply chain managers — is the wrong one. The better question is- how will the role evolve when machines do more of the thinking?
It's already happening.

The manual parts of the job are shrinking, but the scope is expanding. The expectation now is that supply chain professionals will guide systems, not just operate within them (challenge outputs, not follow them blindly).
It's about understanding what AI is good at, where human insight is still required, and recognizing that as the tools evolve, the profession does, too.
Recent research confirms that while AI delivers real efficiency gains, strategic value is only realized when organizations pair those gains with experienced oversight and structured implementation.
The next generation of supply chain leaders will be the ones who don't see AI as a threat but as an amplifier of insights, and decision-making, and impact.

How Priority Software can help?

Priority ERP is purpose-built for the AI-enabled supply chain.
Priority is built with the flexibility and architecture required to support AI-driven supply chain operations- both today and as they continue to evolve.
Unlike legacy systems that require heavy customization or third-party integration to support AI, Priority provides a modern, open platform with built-in automation, real-time data access, and the interoperability needed for intelligent decision-making at scale.

See how Priority works for you