Why we built AI into the core of Priority: The story behind aiERP

As Chief Product Officer at Priority, I've witnessed countless technological shifts in the enterprise software landscape. But none have been as transformative as the AI revolution we're experiencing today. While many vendors rush to add AI features to their existing systems, we chose a fundamentally different path. Today, as we launch aiERP, I want to share why we decided to reimagine the very foundation of what an ERP system could be.

The AI crossroads in enterprise software

The enterprise software industry stands at a crucial crossroads. Companies are racing to integrate AI capabilities into their systems, often resulting in a patchwork of AI features layered onto existing architectures. But at Priority, we asked ourselves a different question: What if AI wasn't just another feature but the very foundation of how an ERP system works?

This question fundamentally reframed our approach. Instead of asking how we could add AI to Priority, we asked how we could rebuild Priority with AI at its core. The difference might seem subtle, but the impact is transformative.

Building intelligence from the ground up

Our journey began with a simple yet powerful premise: an ERP system should think alongside its users. This meant going beyond basic automation to create a system that understands context, learns from patterns, and anticipates needs.

We started with personalized recommendations, a seemingly straightforward capability that proved to be transformative. By analyzing user behavior, the platform could recommend ways to make users' workspace a more productive workspace.

Building on this success, we expanded into natural language processing, enabling users to interact with their ERP as naturally as they would with a colleague. “Show me the forecasted inventory shortages for our top-selling products over the next 30 days” isn't just a query – it's a conversation with your ERP. The system understands intent, context, and business logic, delivering not just data but insights.

But natural language was just the beginning. We embedded machine learning throughout the platform, creating an ERP that learns and adapts. Every aspect of aiERP is designed to make businesses smarter and more efficient.

The real-world impact

What truly excites me about aiERP is how it transforms daily operations through natural, conversational interactions. Let me share some real examples that demonstrate the power of this transformation:

• Business Intelligence becomes truly accessible when you can simply ask “What factors are impacting our sales this quarter?” and receive instant, AI-powered insights. No more complex report configurations or data mining – just straightforward answers to your business questions.

• Routine operations become effortless. Need to check on orders? Just type “Display all incomplete orders from last month” and the system handles everything else. Want to stay on top of inventory? Simply request “Notify me when stock drops below minimum” and aiERP automatically creates the business rule for you.

• Even multi-step workflows become remarkably simple. When you write “Send an email for approval by the management team for orders exceeding $10,000,” the system automatically identifies relevant data, composes a professional email, and handles the entire communication process.

These aren't just features – they represent a fundamental shift in how people interact with their ERP system. We're moving from complex interfaces and technical queries to natural, conversational interactions that anyone in the organization can master. This democratization of ERP functionality is perhaps the most powerful impact of embedding AI at the core of our system.

Looking ahead: The future of intelligent ERP

Today's launch of aiERP marks a milestone, but it's just the beginning of our journey. Our roadmap includes expanded generative AI and conversational capabilities, agentic resolution, and enhanced predictive models. We're committed to pushing the boundaries of what's possible in enterprise software.

The future we envision isn't one where AI is a tool you use within your ERP – it's one where intelligence is woven into every interaction, every process, and every decision. Where your ERP doesn't just store and process data, but actively helps you make better business decisions.

A new chapter in enterprise software

As we launch aiERP, we're not just introducing new features – we're setting a new standard for what enterprise software can be. We're creating systems that think, learn, and evolve alongside businesses. Systems that don't just support operations but actively contribute to business success.

To our customers who will be part of this journey: thank you for trusting us to help shape the future of your businesses. The era of truly intelligent enterprise software is here, and we're just getting started.

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The Author

Keren Sherer Taiber

Chief Product Officer

Since joining Priority in 1998, Keren has progressed through several leadership positions and now leads as the Director of Product Strategy. She has an industrial engineering degree and an MBA from Tel Aviv University. Her journey reflects a consistent dedication to advancement and excellence.