Frequently Asked Questions

Product Overview & Company Information

What is Priority Software and what does it do?

Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It serves organizations of all sizes and industries, offering real-time access to business data and insights from any device. Over 75,000 companies across 70 countries use Priority to manage and grow their businesses efficiently. Learn more.

What products and services does Priority Software offer?

Priority Software offers a comprehensive suite of business management solutions, including:

See the Company Profile for details.

Which industries does Priority Software serve?

Priority Software serves a wide range of industries, including agriculture, nonprofits, professional services, retail, hospitality, manufacturing, pharmaceutical, wholesale & distribution, electronics, healthcare, medical devices, software & technology, financial services, and construction. See all industries.

How many customers and partners does Priority Software have?

Priority Software is trusted by over 75,000 customers in more than 70 countries and has a network of 100+ partners worldwide.

Who are some notable customers of Priority Software?

Notable customers include Ace Hardware, ALDO, Adidas, Estee Lauder, Columbia, Guess, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, GSK, Teva, and Checkmarx. See more customers.

Features & Capabilities

What are the key features of Priority Software?

Key features include:

Does Priority Software offer AI-powered capabilities?

Yes, Priority's aiERP suite embeds artificial intelligence and machine learning into its core architecture. Users can interact with the ERP using natural language, create complex business rules, generate and summarize reports, forecast demand, and optimize delivery routes. Learn more about aiERP.

What integrations does Priority Software support?

Priority Software supports over 150 plug & play connectors, unlimited API connectivity, and embedded integrations. Key integrations include:

See the Hospitality Marketplace and Cloud ERP for details.

Does Priority Software provide an open API?

Yes, Priority Software provides an Open API for seamless integration with third-party applications. This allows businesses to create custom integrations and tailor their systems to specific needs. Learn more about the Open API.

Is technical documentation available for Priority Software?

Yes, Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, industries, and supported products. Access the documentation here.

Use Cases & Benefits

Who can benefit from using Priority Software?

Priority Software is designed for a wide range of roles and companies, including retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and organizations in manufacturing, healthcare, pharmaceuticals, technology, and services. It is ideal for businesses seeking scalability, efficiency, and industry-specific solutions.

What core business problems does Priority Software solve?

Priority Software addresses:

What pain points does Priority Software address for retail businesses?

Priority Software helps retail businesses overcome:

It provides centralized management, real-time insights, automation, and omnichannel capabilities. Learn more.

How does Priority Software help with operational efficiency?

Priority Software boosts operational efficiency through built-in automated workflows, AI recommendations, centralized data, and real-time reporting. This reduces manual processes, improves resource utilization, and enables faster, data-driven decisions.

How does Priority Software support business growth and scalability?

Priority Software's cloud-based platform is designed for scalability, supporting high-volume transactions and adapting to business growth without the need for complex integrations or on-premises IT infrastructure. It enables continuous innovation and long-term value.

Customer Success & Social Proof

What feedback have customers given about Priority Software's ease of use?

Customers consistently praise Priority Software for its intuitive interface and user-friendly design. For example, Allan Dyson (Merley Paper Converters) noted that employees can manage daily tasks without relying on IT. On G2, Priority ERP has a rating of approximately 4.1/5, with users highlighting its simplicity and configurability. See more testimonials.

Can you share specific customer success stories with Priority Software?

Yes, examples include:

See all case studies here.

What industry recognition has Priority Software received?

Priority Software has been recognized by Gartner in the 2025 Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises, named a “Major Player” in the 2025 IDC MarketScape for AI-Enabled ERP, and ranked as the top ERP Solution in the 2025 TEC Insight Report for SMBs.

How does Priority Software perform according to customer reviews?

Priority ERP has a customer rating of approximately 4.1/5 on G2. Users highlight its intuitive interface, ease of use, and configurability as major strengths. See reviews.

Competition & Comparison

How does Priority ERP compare to Microsoft Dynamics 365?

Microsoft Dynamics 365 requires heavy customization for industry needs and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, customizable without IT support, and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2.

How does Priority ERP compare to SAP Business One?

SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes.

How does Priority ERP compare to Acumatica?

Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in.

How does Priority ERP compare to NetSuite?

NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality.

How does Priority ERP compare to Odoo?

Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption.

How does Priority ERP compare to Sage X3?

Sage focuses on accounting, not full ERP, and many Sage products are nearing end-of-life. Priority ERP integrates accounting with analytics, automation, and industry features, and supports no-code customizations for apps, portals, workflows, and automation.

How does Priority ERP compare to Microsoft Business Central?

Business Central requires heavy coding for industry features and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation.

How does Priority ERP compare to Microsoft Navision?

Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI.

How does Priority Optima compare to Oracle Hospitality OPERA?

OPERA is costly, complex, and has slow support and integration challenges. Priority Optima is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and an open architecture with a broad Marketplace for integrations.

How does Priority Optima compare to Cloudbeds?

Cloudbeds can lack depth for complex operations and may have inconsistent support. Priority Optima serves all hospitality types with a comprehensive suite, robust all-in-one platform, reliable support, and a user-friendly design.

How does Priority Optima compare to Mews?

Mews can require significant training and has a cluttered interface. Priority Optima is designed for quick adoption, efficient workflows, a clean interface, and responsive support.

How does Priority Optima compare to Protel?

Protel has a steep learning curve and limited integrations. Priority Optima offers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations.

How does Priority Retail Management compare to ERP competitors like Microsoft, Oracle, Acumatica, and Sage?

These ERP providers offer generic capabilities and lack specialized retail management features. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations.

How does Priority Retail Management compare to POS and unified commerce providers like Aptos, LS Retail, Retail Pro, Enactor, and Oracle Retail?

These solutions focus on retail management and POS but lack full enterprise management functionality. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the retail chain.

Support & Implementation

What professional and implementation services does Priority Software provide?

Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. These services include project management, training, and ongoing support. Learn more.

What partnership opportunities are available with Priority Software?

Priority Software offers partnership opportunities, including technology partnerships and AWS partnerships. Partners can access the Priority Market and benefit from a strong ecosystem. Learn more about partnerships.

What is the Priority Market?

The Priority Market is a dedicated marketplace for extended solutions, offering add-ons and integrations to enhance Priority Software's core products. Visit Priority Market.

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When was this page last updated?

This page wast last updated on 12/12/2025 .

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Jan. 16, 2023
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How can a warehouse management system improve your efficiency?

Barry Spielman

Director of Product Marketing
Man working in Warehouse with a laptop

Summarize with AI:

With global eCommerce growth projected to reach $29 trillion in 2023, US warehouse space demand has increased exponentially. This study expects that warehouse space requirements will surpass 1 billion square feet in America. The main challenges for manufacturers and retailers are navigating an increasingly complex labor market and a shrinking warehouse space. Warehouse management tools help organizations tackle these and several other challenges.

In this article, we take a quick look at what a warehouse management system is before looking at the top five features of this essential tool.

What is a warehouse management system (WMS)?

Warehouse management encompasses multiple processes that help businesses run and oversee the everyday operations of the warehouse. A warehouse management system, also known as WMS, enhances productivity and efficiency by automating warehouse operations. It makes complex processes seem simple and streamlines your workforce's productivity.

From optimizing your warehouse layout to managing labor and fulfilling orders, a warehouse management module integrates warehouse management-related processes into a single interface. It simplifies essential daily tasks, including tracking goods, automating data input by reading RFID tags and barcodes, and maximizing warehouse storage space.

Why do you need an up-to-date WMS?

Warehouse management systems have been around for a long time. However, many of these tools are legacy systems that do not support artificial intelligence, the Internet of Things (IoT), and predictive analytics. As a result, older WMS modules may not be able to accurately help you move items to and from your warehouse, and derive smart insights.
They may also provide outdated data that does not support timely order fulfillment. For example, shipping may get delayed if a purchase order is not immediately updated. Worse, you may not have the product in your inventory. This predictably causes damage to your brand image and reduces customer satisfaction.

Modern and up-to-date WMS tools like Priority's WMS module are equipped with the latest technologies to automate most warehouse management processes. They help process orders quickly and provide accurate forecasts and reports. In addition, they ensure that you make data-driven decisions.

An up-to-date WMS combines advanced features that help businesses run warehouse operations efficiently.

Real-time inventory tracking and management

According to The BCI Supply Chain Resilience Report, 69% of organizations lack visibility over their supply chains. A Logistics Bureau study found that only 22% of companies have control over their supply chain network. Consequently, supply chain visibility and tracking are among the top priorities for most companies.

WMS provides enhanced inventory visibility thanks to its ability to automatically read RFID tags, barcodes, serial numbers, etc.
Up-to-date WMS modules allow users to track and view items on their mobile devices, thanks to which your warehouse technicians can process warehouse-related operations anywhere.
Relevant parties can track and view each item in real-time as it moves from one location to the next.

Priority's WMS provides tracking and traceability tools that help collect and retain essential data necessary for regulatory compliance. This is specifically important for pharmaceuticals and food. The Delivery Tracking App is another example of how Priority's WMS can help your drivers document and collect digital signatures upon delivery. Priority's WMS allows staff to quickly scan and print RFID tags and barcode labels, streamlining inventory management. Most importantly, all data is synchronized in real-time, allowing warehouse managers and supervisors to view and track conveyance, sales, and delivery of items.

Automated receiving and put-away processes.

Managing warehouse space helps companies increase their productivity by 25% and achieve a 20% gain in space usage.

  • A fully-functional WMS module helps you optimally allocate, move and store inventory and equipment in your warehouse.
  • Even before your stock arrives, the WMS uses labor and equipment-related data to help you determine the best time and date to receive shipments.
  • Similarly, a WMS helps plan the route of outbound items and reduce warehouse traffic and confusion.

Priority WMS helps you trace accessible locations to “put away” inventory from the production department, dock, or kitting area to storage space. You can confirm the deliveries match the corresponding Goods Receiving Voucher (GRV), Advanced Shipping Notice (ASN), and similar documents. Priority WMS automates palletization and put-away tasks and helps you break multiple tasks into sub-tasks. Consequently, it helps maximize available warehouse space utilization and document received goods. Additionally, you can automate the outbound movement of items and effortlessly track them until they reach their destination.

Order processing and fulfillment optimization

Storing items in warehouses for an extended period can result in a waste of space and the expiration of perishable items. In addition, fulfilling online orders using manual methods is an arduous task prone to errors.

  • A WMS uses algorithms and data to predict when certain products are most in demand and ensures their replenishment at the right time.
  • A WMS implements accurate demand forecasting and ensures an optimal stock level.
  • This is important for retailers and eCommerce businesses, in addition to manufacturers who store raw materials in their warehouses.

Priority WMS offers features that simplify order fulfillment by automating and streamlining the picking, packing, and shipping processes. You can easily set up picking or shipping waves if specific customer requirements. This is particularly important during the holiday season when shipment-related tasks automation significantly impacts order fulfillment. The algorithm identifies the quickest routes possible to fulfill orders in the shortest possible time. You can track and view this data and relay this information to receivers through push notifications.

Transportation and shipping management

Studies show that shippers can reduce their freight invoice payments by 95% if they use an advanced transportation management system. This allows you to offer free shipping, which has been proven to reduce cart abandonments by 18%.

  • A WMS comes with features that help you streamline shipping and transportation management processes.
  • You can avoid sending incorrect items by ensuring that every item is shipped after scanning its RFID tag or barcode label.
  • In addition, tracking and traceability of items ensure that recipients are informed of any delays due to unforeseen circumstances.

Priority's WMS module provides advanced shipping and transportation management features that help businesses deliver products quickly and automatically track and monitor inbound and outbound shipments.
Priority WMS ensures automatic inventory replenishment, ensuring orders fulfillment. Priority WMS's intelligent algorithms help warehouses avoid overstocking and eliminate product expiration.

Data analytics and reporting

A WMS collects and stores valuable data from multiple warehouse-related processes. From inventory management and order fulfillment to returns and expenses.

  • An advanced WMS generates valuable reports and insights based on this data and helps you make accurate forecasts.
  • In addition, it also generates reports that may be necessary to submit to regulatory bodies for compliance requirements, depending on your jurisdiction.
  • You can eliminate guesswork and make data-driven decisions that result in superior warehouse management.

Priority's WMS module delivers advanced analytical features that derive accurate insights and forecasts. Accurate demand forecasting, identifying product sales patterns, and even the most efficient routes to move items within the warehouse. Naturally, this enhances productivity and efficiency across your warehouse operations.

In summary, the WMS benefits include:

  • Quick movement of items to and from your warehouse boosts employee morale and improves workplace productivity.
  • Real-time inventory tracking and management ensures greater visibility and traceability of items.
  • Automated receiving and put-away processes ensure optimal warehouse space usage.
  • Timely order processing, efficient shipping, and optimized order fulfillment improve customer satisfaction and boost revenue.
  • Data analytics and reporting ensure that you gain access to accurate forecasts and make timely reports that regulatory bodies may require.

If you are a manufacturer or own an eCommerce or retail business, the WMS module should be an essential part of your ERP systemContact us today to learn more about how it can help you improve your warehouse management.

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The Author

Barry Spielman

Director of Product Marketing

Barry Spielman is a seasoned B2B marketing professional. A skilled public speaker and organizer, Barry has managed large teams and executed complex initiatives across PR, analyst relations, events, SEO, and advertising. With a track record of publishing content and achieving industry recognition, he is known for his excellent interpersonal skills and collaborative approach to achieving results.