Frequently Asked Questions

Product Overview & Company Information

What is Priority Software and what does it do?

Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It serves organizations of all sizes and industries, offering real-time access to business data and insights from any device. Over 75,000 companies across 70 countries use Priority to manage and grow their businesses efficiently. Learn more.

What products and services does Priority Software offer?

Priority Software offers a comprehensive suite of business management solutions, including:

See the Company Profile for details.

Which industries does Priority Software serve?

Priority Software serves a wide range of industries, including agriculture, nonprofits, professional services, retail, hospitality, manufacturing, pharmaceutical, wholesale & distribution, electronics, healthcare, medical devices, software & technology, financial services, and construction. See all industries.

How many customers and partners does Priority Software have?

Priority Software is trusted by over 75,000 customers in more than 70 countries and has a network of 100+ partners worldwide.

Who are some notable customers of Priority Software?

Notable customers include Ace Hardware, ALDO, Adidas, Estee Lauder, Columbia, Guess, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, GSK, Teva, and Checkmarx. See more customers.

Features & Capabilities

What are the key features of Priority Software?

Key features include:

Does Priority Software offer AI-powered capabilities?

Yes, Priority's aiERP suite embeds artificial intelligence and machine learning into its core architecture. Users can interact with the ERP using natural language, create complex business rules, generate and summarize reports, forecast demand, and optimize delivery routes. Learn more about aiERP.

What integrations does Priority Software support?

Priority Software supports over 150 plug & play connectors, unlimited API connectivity, and embedded integrations. Key integrations include:

See the Hospitality Marketplace and Cloud ERP for details.

Does Priority Software provide an open API?

Yes, Priority Software provides an Open API for seamless integration with third-party applications. This allows businesses to create custom integrations and tailor their systems to specific needs. Learn more about the Open API.

Is technical documentation available for Priority Software?

Yes, Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, industries, and supported products. Access the documentation here.

Use Cases & Benefits

Who can benefit from using Priority Software?

Priority Software is designed for a wide range of roles and companies, including retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and organizations in manufacturing, healthcare, pharmaceuticals, technology, and services. It is ideal for businesses seeking scalability, efficiency, and industry-specific solutions.

What core business problems does Priority Software solve?

Priority Software addresses:

What pain points does Priority Software address for retail businesses?

Priority Software helps retail businesses overcome:

It provides centralized management, real-time insights, automation, and omnichannel capabilities. Learn more.

How does Priority Software help with operational efficiency?

Priority Software boosts operational efficiency through built-in automated workflows, AI recommendations, centralized data, and real-time reporting. This reduces manual processes, improves resource utilization, and enables faster, data-driven decisions.

How does Priority Software support business growth and scalability?

Priority Software's cloud-based platform is designed for scalability, supporting high-volume transactions and adapting to business growth without the need for complex integrations or on-premises IT infrastructure. It enables continuous innovation and long-term value.

Customer Success & Social Proof

What feedback have customers given about Priority Software's ease of use?

Customers consistently praise Priority Software for its intuitive interface and user-friendly design. For example, Allan Dyson (Merley Paper Converters) noted that employees can manage daily tasks without relying on IT. On G2, Priority ERP has a rating of approximately 4.1/5, with users highlighting its simplicity and configurability. See more testimonials.

Can you share specific customer success stories with Priority Software?

Yes, examples include:

See all case studies here.

What industry recognition has Priority Software received?

Priority Software has been recognized by Gartner in the 2025 Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises, named a “Major Player” in the 2025 IDC MarketScape for AI-Enabled ERP, and ranked as the top ERP Solution in the 2025 TEC Insight Report for SMBs.

How does Priority Software perform according to customer reviews?

Priority ERP has a customer rating of approximately 4.1/5 on G2. Users highlight its intuitive interface, ease of use, and configurability as major strengths. See reviews.

Competition & Comparison

How does Priority ERP compare to Microsoft Dynamics 365?

Microsoft Dynamics 365 requires heavy customization for industry needs and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, customizable without IT support, and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2.

How does Priority ERP compare to SAP Business One?

SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes.

How does Priority ERP compare to Acumatica?

Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in.

How does Priority ERP compare to NetSuite?

NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality.

How does Priority ERP compare to Odoo?

Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption.

How does Priority ERP compare to Sage X3?

Sage focuses on accounting, not full ERP, and many Sage products are nearing end-of-life. Priority ERP integrates accounting with analytics, automation, and industry features, and supports no-code customizations for apps, portals, workflows, and automation.

How does Priority ERP compare to Microsoft Business Central?

Business Central requires heavy coding for industry features and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation.

How does Priority ERP compare to Microsoft Navision?

Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI.

How does Priority Optima compare to Oracle Hospitality OPERA?

OPERA is costly, complex, and has slow support and integration challenges. Priority Optima is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and an open architecture with a broad Marketplace for integrations.

How does Priority Optima compare to Cloudbeds?

Cloudbeds can lack depth for complex operations and may have inconsistent support. Priority Optima serves all hospitality types with a comprehensive suite, robust all-in-one platform, reliable support, and a user-friendly design.

How does Priority Optima compare to Mews?

Mews can require significant training and has a cluttered interface. Priority Optima is designed for quick adoption, efficient workflows, a clean interface, and responsive support.

How does Priority Optima compare to Protel?

Protel has a steep learning curve and limited integrations. Priority Optima offers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations.

How does Priority Retail Management compare to ERP competitors like Microsoft, Oracle, Acumatica, and Sage?

These ERP providers offer generic capabilities and lack specialized retail management features. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations.

How does Priority Retail Management compare to POS and unified commerce providers like Aptos, LS Retail, Retail Pro, Enactor, and Oracle Retail?

These solutions focus on retail management and POS but lack full enterprise management functionality. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the retail chain.

Support & Implementation

What professional and implementation services does Priority Software provide?

Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. These services include project management, training, and ongoing support. Learn more.

What partnership opportunities are available with Priority Software?

Priority Software offers partnership opportunities, including technology partnerships and AWS partnerships. Partners can access the Priority Market and benefit from a strong ecosystem. Learn more about partnerships.

What is the Priority Market?

The Priority Market is a dedicated marketplace for extended solutions, offering add-ons and integrations to enhance Priority Software's core products. Visit Priority Market.

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When was this page last updated?

This page wast last updated on 12/12/2025 .

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5 Reasons why an ERP-integrated warehouse management system (WMS) is superior

Barry Spielman

Director of Product Marketing

Summarize with AI:

A warehouse management system helps you optimize and manage your warehouse operations and make better picking, packing, storing, and shipping decisions. It enables you to move stored goods around the warehouse quickly and without hazards and ensures you can access real-time information about your inventory levels and storage locations.

Modern WMS systems provide various valuable capabilities, such as barcode scanning, shipping management, inventory and order tracking, and other processes necessary to maintain the smooth functioning of your warehouse.

You can easily integrate a WMS with other software programs, such as enterprise resource planning software, supply chain management, and marketing. WMS helps you increase efficiency, productivity, and safety at all your warehouse locations. Most importantly, your customer satisfaction metrics improve thanks to timely order fulfillment.

Let's examine the different WMS types and why an ERP-integrated WMS is superior to standalone tools.

Why a warehouse management system is essential to any business

You probably have a warehouse to manage whether you are a retailer, manufacturer, or supplier. Many of you may even have multiple warehouses in different locations. Manually tracking and tracing goods stored at these locations can be very complicated. Most importantly, it prolongs order processing, leading to a loss of revenue. Using a WMS provides various benefits:

  1. Manage your inventory efficiently: Warehouses are incredibly complex facilities where goods are often stored temporarily before being dispatched to their destination. No matter your business, a WMS provides real-time inventory data to avoid overstocking and understocking, helping you save on resources and costs, improve brand image, and eliminate wastage.
  2. Fulfill orders accurately: online and offline order placement renders a multichannel order fulfillment process. This means you will need accurate data on product availability, shipping information, and inventory levels.
  3. Streamline your warehouse processes: A WMS automates receiving, shipping, packing, and picking processes, saving valuable time and minimizing human errors, freeing your staff to focus on more critical tasks.
  4. Enhanced control and visibility: A WMS lets you track and trace the goods' entire lifecycle, from the time of purchase from suppliers to their dispatch to their final destination, either to end-users or towards the manufacturing conveyor belt. You gain access to real-time data regarding inventory levels and order status, allowing you to implement an omnichannel shopping experience.

Types of warehouse management systems

Like other enterprise software programs, there are different types of WMS. Broadly, we can classify them under five groups:

  1. Standalone WMS: Standalone WMS programs are dedicated to automating your warehouse processes. They can be deployed on-premise or used as a SaaS-delivered cloud-based application. A standalone WMS manages every aspect of your warehouse management, but you may need to integrate it with your ERP, HRMS, and other business software programs for added functionalities.
  2. ERP-based WMS: Some ERP solutions have a built-in WMS module. For example, Priority offers a fully integrated WMS module that interacts with other modules such as Human Resource management, inventory management, shipping, and even sales and marketing. This reduces your need to implement expensive integrations with third-party applications.
  3. Cloud-based WMS: Cloud-based WMS solutions are delivered online and may be less expensive. However, you may need to integrate it with other business software programs to add functionalities and features. In addition, some cloud-based WMS programs may not support all necessary integrations.
  4. Tiered WMS: A tiered WMS offers different levels of complexity and functionality. You can add features as your business expands or scales. A tiered approach may be suitable if you have a small warehouse and require limited features.
  5. Industry-specific WMS: Some vendors offer industry-specific WMS solutions that can be deployed on-premise or as SaaS. However, integration with your other business automation programs may be required.

5 Reasons why a warehouse management module integrated into an ERP is superior

Regardless of the kind of business you run, a WMS will rarely be the only software you will ever use. Moreover, WMS data must be integrated with other software, such as ERP, CRM, and HRMS, to gain valuable insights and streamline all your business processes. The perfect solution is to choose an ERP with a built-in WMS module.

Here are the main reasons why you need an ERP with built-in WMS:

  • Streamlined operations

In addition to standard ERP features, an ERP with a built-in, fully featured WMS module streamlines all your business operations by managing es data in a central repository and automating daily processes, such as receiving and put-away and picking and packing in real-time correlation with placed orders and delivery.

You can quickly generate advanced reports and analytics, track and monitor key performance indicators (KPIs) such as order fulfillment rates and inventory levels, manage your staff, and even attend to customer queries. Most importantly, streamlining your business operations and gaining access to business insight help you make accurate decisions.

  • Improved data accuracy

Manual data entry allows for fraud, human errors, and data duplication. An ERP with a built-in WMS keeps a central repository of data that eliminates duplicate entries and maintains an updated copy of data.

Integrated Barcode and RFID scanners help you track your inventory anywhere, anytime, so you can track and trace all your procurement processes, finished products, and even sold goods. This helps ensure the accuracy of historical data and resolve disputes that may arise.

  • Enhanced visibility

One of the benefits of using an integrated ERP is that it gives you access to real-time inventory tracking. You will always know where your items are stored and how much is required to optimize order fulfillment.

This helps improve customer satisfaction metrics and enhances your brand image in the long term. Moreover, you can identify critical locations in your warehouse to optimize storage placement for quicker and easier shipping.

  • Increased productivity
  • Faster inventory turnover

An AWS helps reduce lead times, lessening the need for safety stock. An efficient WMS can help create a faster inventory turnover by limiting inventory movement and improving record accuracy.

  • Cost savings

Although ERP with a built-in WMS module has an upfront or recurring cost depending on the type of license you purchase, the long-term ROI is undeniable. Standardizing inventory movements, picking methods and locations, lowering error rates, and reducing training costs leads to increased efficiency within the warehouse.

With increased productivity and access to accurate insights, you can purchase just the right amount of raw materials.

Additionally, process automation reduces error rates while lessening dependency on an extensive workforce. This reduction in human error and administration time allows a faster, more appropriate response to sudden changes, errors, or upheavals that may occur.

ERP with built-in WMS trounces all the other options

No matter what kind of business you have, a WMS integrated with ERP is always a superior choice. It eliminates duplicate data entries, gives you access to rich insights, and ensures you are on top of your game regarding multichannel order fulfillment.

Priority's WMS fully integrates with our ERP system and offers features that help you scale up and grow. You can choose the modules you need and add others as and when the necessity arises. You can make on-the-spot adjustments to work orders, accurately allocate your inventory, and ensure your staff is well-rested and more productive.

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The Author

Barry Spielman

Director of Product Marketing

Barry Spielman is a seasoned B2B marketing professional. A skilled public speaker and organizer, Barry has managed large teams and executed complex initiatives across PR, analyst relations, events, SEO, and advertising. With a track record of publishing content and achieving industry recognition, he is known for his excellent interpersonal skills and collaborative approach to achieving results.