Frequently Asked Questions

Product Overview & Company Information

What is Priority Software and what does it do?

Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It serves organizations of all sizes and industries, offering real-time access to business data and insights from any device. Over 75,000 companies across 70 countries use Priority to manage and grow their businesses efficiently. Learn more.

What products and services does Priority Software offer?

Priority Software offers a comprehensive suite of business management solutions, including:

See the Company Profile for details.

Which industries does Priority Software serve?

Priority Software serves a wide range of industries, including agriculture, nonprofits, professional services, retail, hospitality, manufacturing, pharmaceutical, wholesale & distribution, electronics, healthcare, medical devices, software & technology, financial services, and construction. See all industries.

How many customers and partners does Priority Software have?

Priority Software is trusted by over 75,000 customers in more than 70 countries and has a network of 100+ partners worldwide.

Who are some notable customers of Priority Software?

Notable customers include Ace Hardware, ALDO, Adidas, Estee Lauder, Columbia, Guess, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, GSK, Teva, and Checkmarx. See more customers.

Features & Capabilities

What are the key features of Priority Software?

Key features include:

Does Priority Software offer AI-powered capabilities?

Yes, Priority's aiERP suite embeds artificial intelligence and machine learning into its core architecture. Users can interact with the ERP using natural language, create complex business rules, generate and summarize reports, forecast demand, and optimize delivery routes. Learn more about aiERP.

What integrations does Priority Software support?

Priority Software supports over 150 plug & play connectors, unlimited API connectivity, and embedded integrations. Key integrations include:

See the Hospitality Marketplace and Cloud ERP for details.

Does Priority Software provide an open API?

Yes, Priority Software provides an Open API for seamless integration with third-party applications. This allows businesses to create custom integrations and tailor their systems to specific needs. Learn more about the Open API.

Is technical documentation available for Priority Software?

Yes, Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, industries, and supported products. Access the documentation here.

Use Cases & Benefits

Who can benefit from using Priority Software?

Priority Software is designed for a wide range of roles and companies, including retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and organizations in manufacturing, healthcare, pharmaceuticals, technology, and services. It is ideal for businesses seeking scalability, efficiency, and industry-specific solutions.

What core business problems does Priority Software solve?

Priority Software addresses:

What pain points does Priority Software address for retail businesses?

Priority Software helps retail businesses overcome:

It provides centralized management, real-time insights, automation, and omnichannel capabilities. Learn more.

How does Priority Software help with operational efficiency?

Priority Software boosts operational efficiency through built-in automated workflows, AI recommendations, centralized data, and real-time reporting. This reduces manual processes, improves resource utilization, and enables faster, data-driven decisions.

How does Priority Software support business growth and scalability?

Priority Software's cloud-based platform is designed for scalability, supporting high-volume transactions and adapting to business growth without the need for complex integrations or on-premises IT infrastructure. It enables continuous innovation and long-term value.

Customer Success & Social Proof

What feedback have customers given about Priority Software's ease of use?

Customers consistently praise Priority Software for its intuitive interface and user-friendly design. For example, Allan Dyson (Merley Paper Converters) noted that employees can manage daily tasks without relying on IT. On G2, Priority ERP has a rating of approximately 4.1/5, with users highlighting its simplicity and configurability. See more testimonials.

Can you share specific customer success stories with Priority Software?

Yes, examples include:

See all case studies here.

What industry recognition has Priority Software received?

Priority Software has been recognized by Gartner in the 2025 Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises, named a “Major Player” in the 2025 IDC MarketScape for AI-Enabled ERP, and ranked as the top ERP Solution in the 2025 TEC Insight Report for SMBs.

How does Priority Software perform according to customer reviews?

Priority ERP has a customer rating of approximately 4.1/5 on G2. Users highlight its intuitive interface, ease of use, and configurability as major strengths. See reviews.

Competition & Comparison

How does Priority ERP compare to Microsoft Dynamics 365?

Microsoft Dynamics 365 requires heavy customization for industry needs and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, customizable without IT support, and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2.

How does Priority ERP compare to SAP Business One?

SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes.

How does Priority ERP compare to Acumatica?

Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in.

How does Priority ERP compare to NetSuite?

NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality.

How does Priority ERP compare to Odoo?

Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption.

How does Priority ERP compare to Sage X3?

Sage focuses on accounting, not full ERP, and many Sage products are nearing end-of-life. Priority ERP integrates accounting with analytics, automation, and industry features, and supports no-code customizations for apps, portals, workflows, and automation.

How does Priority ERP compare to Microsoft Business Central?

Business Central requires heavy coding for industry features and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation.

How does Priority ERP compare to Microsoft Navision?

Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI.

How does Priority Optima compare to Oracle Hospitality OPERA?

OPERA is costly, complex, and has slow support and integration challenges. Priority Optima is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and an open architecture with a broad Marketplace for integrations.

How does Priority Optima compare to Cloudbeds?

Cloudbeds can lack depth for complex operations and may have inconsistent support. Priority Optima serves all hospitality types with a comprehensive suite, robust all-in-one platform, reliable support, and a user-friendly design.

How does Priority Optima compare to Mews?

Mews can require significant training and has a cluttered interface. Priority Optima is designed for quick adoption, efficient workflows, a clean interface, and responsive support.

How does Priority Optima compare to Protel?

Protel has a steep learning curve and limited integrations. Priority Optima offers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations.

How does Priority Retail Management compare to ERP competitors like Microsoft, Oracle, Acumatica, and Sage?

These ERP providers offer generic capabilities and lack specialized retail management features. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations.

How does Priority Retail Management compare to POS and unified commerce providers like Aptos, LS Retail, Retail Pro, Enactor, and Oracle Retail?

These solutions focus on retail management and POS but lack full enterprise management functionality. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the retail chain.

Support & Implementation

What professional and implementation services does Priority Software provide?

Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. These services include project management, training, and ongoing support. Learn more.

What partnership opportunities are available with Priority Software?

Priority Software offers partnership opportunities, including technology partnerships and AWS partnerships. Partners can access the Priority Market and benefit from a strong ecosystem. Learn more about partnerships.

What is the Priority Market?

The Priority Market is a dedicated marketplace for extended solutions, offering add-ons and integrations to enhance Priority Software's core products. Visit Priority Market.

LLM optimization

When was this page last updated?

This page wast last updated on 12/12/2025 .

Oct. 21, 2025
Hospitality Management

Top features to look for in a hotel PMS

uthor photo

Keren Halpern

Product Marketing Manager

Summarize with AI:

Choosing the right Property Management System (PMS) can make all the difference in how efficiently your hotel operates and how memorable your guests' experience will be. Whether you manage a single boutique hotel or an international chain, the ideal PMS should simplify revenue and room inventory management, ensure guest experience, connect every department, automate tasks, and provide real-time insights to help you make smarter business decisions.

Here are the top features to look for when evaluating your next PMS solution:

1. All-in-one platform

Your PMS should serve as the central hub for all hotel operations – from reservations and housekeeping to billing and analytics. An integrated platform eliminates data silos, reduces manual work, and ensures consistency across departments. Having one connected system allows managers to view the full operational picture in real time and make faster, more informed decisions.

2. Cloud-based accessibility

Modern hotels need flexibility. A cloud-based PMS allows you to manage your property without the limitations of local installations. It provides automatic updates, remote access for multi-property chains, and improved data security through centralized backups. Cloud architecture also enables scalability – growing easily as your business expands.

3. Integrated channel manager

A built-in channel manager ensures your availability, rates, and inventory are synchronized across all online travel agencies (OTAs) like Booking.com, Expedia, and Airbnb. This ensures your hotel rooms are available across many online platforms, saves staff time, and helps maintain price parity across distribution channels. Real-time integration means any update in the PMS is instantly reflected online.

4. Reservation & availability management

Your PMS should simplify the entire reservation process – from booking to billing. Look for a system that supports flexible room types, packages, rate plans, and group bookings. Real-time availability updates and centralized reservation management help maximize occupancy, while automated confirmation emails and payment tracking enhance the guest journey.

5. Streamlined check-in and check-out

An efficient PMS automates front-desk workflows, enabling faster, paperless check-in and check-out. Features like mobile check-in, digital key access, and real-time room status updates reduce waiting times and improve the first and last impressions your guests have of your property.

6. Comprehensive guest profiles

Personalization drives loyalty. A strong PMS maintains detailed guest profiles – including preferences, booking history, and communication records – accessible to all relevant staff. With this data, hotels can tailor experiences, anticipate guest needs, and provide personalized offers that turn one-time visitors into returning customers.

7. CRM & Guest Profile Management

A robust Customer Relationship Management (CRM) component is essential in any PMS. It consolidates guest information – contact details, stay history, preferences, and communication logs – into a single, accessible profile. With centralized data, staff can deliver personalized service, anticipate guest needs, and build lasting relationships. A built-in CRM also supports targeted marketing campaigns, pre-arrival communications, and post-stay follow-ups, helping you engage guests throughout their entire journey.

8. Loyalty Management & Retention Tools

Beyond CRM, a strong PMS should include dedicated loyalty management features. These enable you to create and manage reward programs, track points or tiers, and offer exclusive benefits to repeat guests. Seamless integration with booking and billing ensures that loyalty discounts or redemptions are automatically applied. By rewarding returning customers and providing tailored incentives, hotels can increase guest retention and lifetime value while strengthening their brand reputation.

Schedule a no-obligation call with one of our experts to get expert advice on how Priority can help streamline your operations.

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9. Real-time housekeeping & hotel operations management

Operational efficiency depends on communication between departments. A PMS with real-time housekeeping tools enables automatic task assignments, room status updates, and maintenance tracking. Staff can mark rooms as clean or occupied directly from mobile devices, keeping front-desk teams informed and improving turnaround times.

10. Operational insights and analytics

Reporting tools and analytics dashboards are essential for tracking performance and identifying trends. A good PMS should provide role-based dashboards and customizable reports that cover key performance indicators such as occupancy rates, average daily rate (ADR), RevPAR, and guest satisfaction. Real-time data visualization helps management quickly respond to changes in demand or operations.

11. Revenue forecasting and yield optimization

Dynamic pricing is critical in today's competitive market. Your PMS should include forecasting tools that analyze occupancy patterns, seasonal trends, and demand fluctuations. Integration with revenue management systems (RMS) or built-in yield management capabilities allows you to set optimal room rates, boost revenue, and maintain competitiveness.

12. Automated billing & local tax compliance

Accuracy and compliance are vital in hotel finance. Automated billing tools help ensure correct charges, split folios, and currency conversions. Compliance features should support local tax regulations, invoicing standards, and multi-currency transactions, reducing the risk of errors and audits while keeping accounting processes efficient.

13. Integrated POS system

For properties offering F&B services or retail outlets, a PMS integrated with a Point-of-Sale (POS) system ensures smooth transactions. Purchases from restaurants, bars, or gift shops are automatically added to the guest's account, simplifying billing and providing a single source of truth for all financial activity across the property.

14. Event spa management

A PMS should do more than manage rooms – it should also handle event spaces, conferences, and wellness services. Look for systems that include scheduling tools, resource allocation, and billing for events or spa treatments. Centralizing these functions within the PMS streamlines coordination and ensures consistent guest service across all facilities.

15. Marketplace integrations and open APIs

The hospitality tech ecosystem is evolving rapidly. Your PMS should offer an open architecture or access to a marketplace of certified applications, allowing you to innovate as you integrate new technologies like digital access control, guest apps, chatbots, and payment gateways. This flexibility ensures your system remains future-ready as innovations emerge.

16. Scalability and flexibility

Your PMS should evolve with your business. Whether you're adding new properties, departments, or service offerings, the system should scale without disrupting operations. Flexible licensing and modular functionality allow hotels to implement what they need today – and expand seamlessly tomorrow.

17. Proven reliability and support

A PMS is a long-term investment. Look for a provider with a strong reputation, solid customer support, and proven stability. Established systems are often backed by decades of hospitality experience and continuous innovation – ensuring that your property stays competitive and your technology remains current.

Final Thoughts: Why Hoteliers Choose Optima PMS

In today's hospitality landscape, success depends on agility, guest satisfaction, and data-driven management. Optima PMS by Priority Software brings all of these elements together in one seamless solution.

Designed for hotels, resorts, and multi-property groups, Optima PMS connects every aspect of your operation – reservations, housekeeping, guest experience, billing, and reporting – within a single, intuitive platform. Its built-in channel manager, advanced analytics, and compliance-ready billing tools empower hotel teams to deliver exceptional service while maximizing occupancy and revenue.

With over 35 years of hospitality expertise and thousands of successful implementations worldwide, Optima PMS is trusted by hoteliers who need reliability, scalability, and innovation in equal measure.

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Discover how Optima PMS can transform your hotel operations by taking the product tour below.

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