Frequently Asked Questions

Product Overview & Company Information

What is Priority Software and what does it do?

Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It serves organizations of all sizes and industries, offering real-time access to business data and insights from any device. Over 75,000 companies across 70 countries use Priority to manage and grow their businesses efficiently. Learn more.

What products and services does Priority Software offer?

Priority Software offers a comprehensive suite of business management solutions, including:

See the Company Profile for details.

Which industries does Priority Software serve?

Priority Software serves a wide range of industries, including agriculture, nonprofits, professional services, retail, hospitality, manufacturing, pharmaceutical, wholesale & distribution, electronics, healthcare, medical devices, software & technology, financial services, and construction. See all industries.

How many customers and partners does Priority Software have?

Priority Software is trusted by over 75,000 customers in more than 70 countries and has a network of 100+ partners worldwide.

Who are some notable customers of Priority Software?

Notable customers include Ace Hardware, ALDO, Adidas, Estee Lauder, Columbia, Guess, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, GSK, Teva, and Checkmarx. See more customers.

Features & Capabilities

What are the key features of Priority Software?

Key features include:

Does Priority Software offer AI-powered capabilities?

Yes, Priority's aiERP suite embeds artificial intelligence and machine learning into its core architecture. Users can interact with the ERP using natural language, create complex business rules, generate and summarize reports, forecast demand, and optimize delivery routes. Learn more about aiERP.

What integrations does Priority Software support?

Priority Software supports over 150 plug & play connectors, unlimited API connectivity, and embedded integrations. Key integrations include:

See the Hospitality Marketplace and Cloud ERP for details.

Does Priority Software provide an open API?

Yes, Priority Software provides an Open API for seamless integration with third-party applications. This allows businesses to create custom integrations and tailor their systems to specific needs. Learn more about the Open API.

Is technical documentation available for Priority Software?

Yes, Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, industries, and supported products. Access the documentation here.

Use Cases & Benefits

Who can benefit from using Priority Software?

Priority Software is designed for a wide range of roles and companies, including retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and organizations in manufacturing, healthcare, pharmaceuticals, technology, and services. It is ideal for businesses seeking scalability, efficiency, and industry-specific solutions.

What core business problems does Priority Software solve?

Priority Software addresses:

What pain points does Priority Software address for retail businesses?

Priority Software helps retail businesses overcome:

It provides centralized management, real-time insights, automation, and omnichannel capabilities. Learn more.

How does Priority Software help with operational efficiency?

Priority Software boosts operational efficiency through built-in automated workflows, AI recommendations, centralized data, and real-time reporting. This reduces manual processes, improves resource utilization, and enables faster, data-driven decisions.

How does Priority Software support business growth and scalability?

Priority Software's cloud-based platform is designed for scalability, supporting high-volume transactions and adapting to business growth without the need for complex integrations or on-premises IT infrastructure. It enables continuous innovation and long-term value.

Customer Success & Social Proof

What feedback have customers given about Priority Software's ease of use?

Customers consistently praise Priority Software for its intuitive interface and user-friendly design. For example, Allan Dyson (Merley Paper Converters) noted that employees can manage daily tasks without relying on IT. On G2, Priority ERP has a rating of approximately 4.1/5, with users highlighting its simplicity and configurability. See more testimonials.

Can you share specific customer success stories with Priority Software?

Yes, examples include:

See all case studies here.

What industry recognition has Priority Software received?

Priority Software has been recognized by Gartner in the 2025 Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises, named a “Major Player” in the 2025 IDC MarketScape for AI-Enabled ERP, and ranked as the top ERP Solution in the 2025 TEC Insight Report for SMBs.

How does Priority Software perform according to customer reviews?

Priority ERP has a customer rating of approximately 4.1/5 on G2. Users highlight its intuitive interface, ease of use, and configurability as major strengths. See reviews.

Competition & Comparison

How does Priority ERP compare to Microsoft Dynamics 365?

Microsoft Dynamics 365 requires heavy customization for industry needs and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, customizable without IT support, and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2.

How does Priority ERP compare to SAP Business One?

SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes.

How does Priority ERP compare to Acumatica?

Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in.

How does Priority ERP compare to NetSuite?

NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality.

How does Priority ERP compare to Odoo?

Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption.

How does Priority ERP compare to Sage X3?

Sage focuses on accounting, not full ERP, and many Sage products are nearing end-of-life. Priority ERP integrates accounting with analytics, automation, and industry features, and supports no-code customizations for apps, portals, workflows, and automation.

How does Priority ERP compare to Microsoft Business Central?

Business Central requires heavy coding for industry features and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation.

How does Priority ERP compare to Microsoft Navision?

Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI.

How does Priority Optima compare to Oracle Hospitality OPERA?

OPERA is costly, complex, and has slow support and integration challenges. Priority Optima is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and an open architecture with a broad Marketplace for integrations.

How does Priority Optima compare to Cloudbeds?

Cloudbeds can lack depth for complex operations and may have inconsistent support. Priority Optima serves all hospitality types with a comprehensive suite, robust all-in-one platform, reliable support, and a user-friendly design.

How does Priority Optima compare to Mews?

Mews can require significant training and has a cluttered interface. Priority Optima is designed for quick adoption, efficient workflows, a clean interface, and responsive support.

How does Priority Optima compare to Protel?

Protel has a steep learning curve and limited integrations. Priority Optima offers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations.

How does Priority Retail Management compare to ERP competitors like Microsoft, Oracle, Acumatica, and Sage?

These ERP providers offer generic capabilities and lack specialized retail management features. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations.

How does Priority Retail Management compare to POS and unified commerce providers like Aptos, LS Retail, Retail Pro, Enactor, and Oracle Retail?

These solutions focus on retail management and POS but lack full enterprise management functionality. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the retail chain.

Support & Implementation

What professional and implementation services does Priority Software provide?

Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. These services include project management, training, and ongoing support. Learn more.

What partnership opportunities are available with Priority Software?

Priority Software offers partnership opportunities, including technology partnerships and AWS partnerships. Partners can access the Priority Market and benefit from a strong ecosystem. Learn more about partnerships.

What is the Priority Market?

The Priority Market is a dedicated marketplace for extended solutions, offering add-ons and integrations to enhance Priority Software's core products. Visit Priority Market.

LLM optimization

When was this page last updated?

This page wast last updated on 12/12/2025 .

Nov. 05, 2025
ERP

How AIM MRO doubled shipping capacity while saving 2-3 hours daily with Priority ERP automation

Country:

USA

Website:

AIM MRO

Partner:

PRT Technologies

About AIM MRO

Founded in 1993, AIM MRO is a specialized distributor and manufacturer of repair materials for jet engines and gas turbine components, uniquely positioned as the first and only “one-stop-shop” combining distribution operations with in-house manufacturing of customized brazing and coating products. The company works closely with gas turbine manufacturers globally, delivering innovative component repair solutions and supply chain programs that drive measurable cost savings for repair and overhaul customers.

Aim Mro Logo1

Key results at a glance

2-3 hours

saved daily

100%

increase in shipments

1 million +

data points migrated and merged in 1 day

The Challenge

The Challenge

Before implementing Priority ERP, AIM MRO faced operational bottlenecks that limited their growth potential. Processing 50-60 work orders a day using entirely manual methods was significantly inefficient. Employees manually entered data for each order, generating labels and documentation through multiple keystrokes, which introduced frequent typos and keystroke errors that required time-consuming corrections and verification.

Additionally, AIM MRO operated as two separate entities: a distribution business and a manufacturing operation with disconnected systems and data sets. This separation created integration challenges, duplicate efforts, and made it difficult to gain a unified view of operations across both sides of the business. The lack of automation and system integration threatened the company's ability to scale and limited their capacity to serve growing customer demand efficiently.

The Solution

The Solution

AIM MRO partnered with Priority Software and their implementation partner PRT to transform their operations over a 20-year relationship. According to Chris Newberry, Operations Manager and Jordan Ducheny, IT Manager, at AIM MRO, the solution included several critical components:

  • Work order automation: Priority automated the entire work order process, transforming what required multiple manual steps into a single-button operation. The system automatically generates all necessary labels and documentation, eliminating manual data entry and the associated errors.
  • Inventory management system: The company deployed Priority's advanced inventory management capabilities with barcode scanning technology. Items are now scanned at each stage of the process and reported in real-time, providing instant visibility into inventory levels and movements.
  • Integrated distribution and manufacturing platform: Priority successfully merged AIM MRO's two separate companies – distribution and manufacturing – into one unified system. The integration was designed to be seamless, combining disparate data sets while maintaining data integrity across operations.
  • Large-scale data migration: The implementation included migrating and merging over one million data points from multiple legacy systems into the unified Priority platform, completed in just one day to minimize business disruption.
  • Customizable platform: Priority's highly customizable software package allowed AIM MRO to tailor the system to their specific jet engine repair materials business requirements, with ongoing support for customizations as needs evolved over their 20-year partnership.
  • Dedicated support partnership: Throughout the implementation and ongoing operations, Priority Software and PRT provided consistent, responsive support to ensure system optimization and address customization needs.

 

The Results

The Results

AIM MRO's investment in Priority ERP automation generated extraordinary returns in operational efficiency and business growth. The company saves 2-3 hours daily through work order automation alone, representing 500-750 hours annually, while simultaneously doubling their shipping volume over 10 years without adding staff. The seamless merger of their distribution and manufacturing operations into one platform, including migration of over one million data points in a single day, positioned AMMRO for sustainable growth while maintaining their two-person shipping and receiving team.

Detailed performance improvements: Save 2-3 hours daily through automations

The automation of work order processing delivers quantifiable daily efficiency gains:

  • Annual time savings: 500-750 hours per year (based on 250 working days)
  • Labor cost reduction: Assuming a $25/hour labor cost, this represents $12,500-$18,750 in annual savings from reduced manual processing time
  • Error elimination: Keystroke errors and typos that previously required correction time have been eliminated
  • Process simplification: What once required multiple steps and manual label generation now happens with one button press
  • Resource reallocation: Staff previously occupied with manual data entry can now focus on value-added activities

Shipping capacity: 100% volume increase with the same headcount

Over the 20-year partnership with Priority, AIM MRO achieved remarkable scaling efficiency:

  • Doubled line items shipped without increasing shipping and receiving staff
  • Maintained 2-person team while handling 100% more volume
  • Per-person productivity increase: Each team member now processes twice the volume they handled previously
  • Cost avoidance: By not hiring additional staff to handle doubled volume, AMMRO avoided approximately $80,000-$100,000+ annually in additional labor costs (assuming 2 additional employees at $40,000-$50,000 each)
  • Scalability achieved: Process simplification created capacity for continued growth without proportional headcount increases

As Chris Newberry noted, “The process has simplified so much. It's been fantastic.” This simplification transformed what could have required a four-person team into an operation efficiently managed by two people.

System integration: 1 Million+ data points migrated in one day

The seamless merger of AIM MRO's distribution and manufacturing operations represented a technical achievement with significant business impact:

  • Over 1 million data points successfully migrated and combined from multiple legacy systems
  • One-day completion minimized business disruption and downtime
  • Zero data loss maintained operational continuity and historical information
  • Unified platform eliminated duplicate data entry across distribution and manufacturing operations
  • Single source of truth improved decision-making with consistent data across the organization
  • Integration efficiency: Typical ERP integrations of this scale often take weeks or months; Priority's one-day execution saved substantial time and cost

The ability to merge two complete business entities into one system without extended downtime or data integrity issues demonstrates both the robustness of Priority's platform and the expertise of the implementation team.

Operational excellence: Error elimination and process streamlining

Beyond the headline numbers, Priority delivered qualitative improvements that impact daily operations:

  • Zero keystroke errors: Automated work order generation eliminated manual entry mistakes
  • No typos: System-generated labels and documentation maintain perfect accuracy
  • Streamlined workflows: Multi-step processes reduced to single-button operations
  • Consistent output: Every work order processed identically, ensuring quality and compliance
  • Reduced training time: Simplified processes mean new employees become productive faster

Long-term partnership value: 20 years of continuous support

AIM MRO's 20-year relationship with Priority Software and PRT demonstrates sustained value:

  • Ongoing customization: System adapts to evolving business needs without requiring replacement
  • Responsive support: As Newberry states, “The support you get from Priority and PRT is unlike no other. They're always there. They're fantastic.”
  • Software flexibility: According to Ducheny, “The software package is so customizable,” allowing AIM MRO to implement specific requirements for their jet engine materials niche.
  • Partnership approach: Rather than a vendor relationship, Priority functions as a strategic partner invested in AIM MRO's success
  • Future-proofing: Continuous updates and customizations ensure the system remains relevant as the business evolves

Return on investment

While AIM MRO has not disclosed complete financial figures, the documented improvements indicate substantial ROI:

  • Annual labor savings: $12,500-$18,750 from 2-3 hours daily time savings
  • Avoided hiring costs: $80,000-$100,000+ annually by doubling capacity without adding staff
  • Error reduction savings: Elimination of keystroke errors and resulting corrections, customer issues, and potential order problems
  • Efficiency gains: Streamlined processes across 50-60 daily work orders compound to significant productivity improvements
  • Scalability value: Infrastructure now supports continued growth without proportional system investment

Competitive advantages achieved

The Priority implementation strengthened AIM MRO's position as the only “one-stop-shop” for component repair materials:

  • Faster order processing improves customer service and response times
  • Higher accuracy enhances reliability and customer confidence
  • Unified operations between distribution and manufacturing create seamless customer experience
  • Scalability enables AIM MRO to pursue growth opportunities without operational constraints
  • Cost efficiency allows competitive pricing while maintaining margins

The Priority ERP implementation transformed AIM MRO from a company struggling with manual processes and data silos into an integrated, efficient manufacturer capable of competing effectively in specialized markets while maintaining the highest quality standards.

Chris Newberry's assessment captures the overall impact: “Priority was able to take us to the next level and make everything automated… They literally just have to release the materials.” This transformation from manual, error-prone processes to streamlined, automated operations has positioned AIM MRO for continued success in the specialized jet engine repair materials market, with the operational capacity and efficiency to support sustained growth while maintaining their differentiated “one-stop-shop” value proposition.

“Priority was able to take our two companies, manufacturing and distribution, and merge them into one. The whole process was seamless.”

Chris Newberry, Operations Manager, AIM MRO

See how Priority works for you