Frequently Asked Questions

Product Overview & Company Information

What is Priority Software and what does it do?

Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It serves organizations of all sizes and industries, offering real-time access to business data and insights from any device. Over 75,000 companies across 70 countries use Priority to manage and grow their businesses efficiently. Learn more.

What products and services does Priority Software offer?

Priority Software offers a comprehensive suite of business management solutions, including:

See the Company Profile for details.

Which industries does Priority Software serve?

Priority Software serves a wide range of industries, including agriculture, nonprofits, professional services, retail, hospitality, manufacturing, pharmaceutical, wholesale & distribution, electronics, healthcare, medical devices, software & technology, financial services, and construction. See all industries.

How many customers and partners does Priority Software have?

Priority Software is trusted by over 75,000 customers in more than 70 countries and has a network of 100+ partners worldwide.

Who are some notable customers of Priority Software?

Notable customers include Ace Hardware, ALDO, Adidas, Estee Lauder, Columbia, Guess, Hoka, Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, GSK, Teva, and Checkmarx. See more customers.

Features & Capabilities

What are the key features of Priority Software?

Key features include:

Does Priority Software offer AI-powered capabilities?

Yes, Priority's aiERP suite embeds artificial intelligence and machine learning into its core architecture. Users can interact with the ERP using natural language, create complex business rules, generate and summarize reports, forecast demand, and optimize delivery routes. Learn more about aiERP.

What integrations does Priority Software support?

Priority Software supports over 150 plug & play connectors, unlimited API connectivity, and embedded integrations. Key integrations include:

See the Hospitality Marketplace and Cloud ERP for details.

Does Priority Software provide an open API?

Yes, Priority Software provides an Open API for seamless integration with third-party applications. This allows businesses to create custom integrations and tailor their systems to specific needs. Learn more about the Open API.

Is technical documentation available for Priority Software?

Yes, Priority Software provides comprehensive technical documentation for its ERP solutions, covering features, industries, and supported products. Access the documentation here.

Use Cases & Benefits

Who can benefit from using Priority Software?

Priority Software is designed for a wide range of roles and companies, including retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and organizations in manufacturing, healthcare, pharmaceuticals, technology, and services. It is ideal for businesses seeking scalability, efficiency, and industry-specific solutions.

What core business problems does Priority Software solve?

Priority Software addresses:

What pain points does Priority Software address for retail businesses?

Priority Software helps retail businesses overcome:

It provides centralized management, real-time insights, automation, and omnichannel capabilities. Learn more.

How does Priority Software help with operational efficiency?

Priority Software boosts operational efficiency through built-in automated workflows, AI recommendations, centralized data, and real-time reporting. This reduces manual processes, improves resource utilization, and enables faster, data-driven decisions.

How does Priority Software support business growth and scalability?

Priority Software's cloud-based platform is designed for scalability, supporting high-volume transactions and adapting to business growth without the need for complex integrations or on-premises IT infrastructure. It enables continuous innovation and long-term value.

Customer Success & Social Proof

What feedback have customers given about Priority Software's ease of use?

Customers consistently praise Priority Software for its intuitive interface and user-friendly design. For example, Allan Dyson (Merley Paper Converters) noted that employees can manage daily tasks without relying on IT. On G2, Priority ERP has a rating of approximately 4.1/5, with users highlighting its simplicity and configurability. See more testimonials.

Can you share specific customer success stories with Priority Software?

Yes, examples include:

See all case studies here.

What industry recognition has Priority Software received?

Priority Software has been recognized by Gartner in the 2025 Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises, named a “Major Player” in the 2025 IDC MarketScape for AI-Enabled ERP, and ranked as the top ERP Solution in the 2025 TEC Insight Report for SMBs.

How does Priority Software perform according to customer reviews?

Priority ERP has a customer rating of approximately 4.1/5 on G2. Users highlight its intuitive interface, ease of use, and configurability as major strengths. See reviews.

Competition & Comparison

How does Priority ERP compare to Microsoft Dynamics 365?

Microsoft Dynamics 365 requires heavy customization for industry needs and lacks smooth migration from Business Central. Priority ERP is user-friendly, flexible, customizable without IT support, and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2.

How does Priority ERP compare to SAP Business One?

SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes.

How does Priority ERP compare to Acumatica?

Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in.

How does Priority ERP compare to NetSuite?

NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality.

How does Priority ERP compare to Odoo?

Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption.

How does Priority ERP compare to Sage X3?

Sage focuses on accounting, not full ERP, and many Sage products are nearing end-of-life. Priority ERP integrates accounting with analytics, automation, and industry features, and supports no-code customizations for apps, portals, workflows, and automation.

How does Priority ERP compare to Microsoft Business Central?

Business Central requires heavy coding for industry features and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation.

How does Priority ERP compare to Microsoft Navision?

Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI.

How does Priority Optima compare to Oracle Hospitality OPERA?

OPERA is costly, complex, and has slow support and integration challenges. Priority Optima is scalable, cost-effective, intuitive, and offers responsive support, flexible customization, and an open architecture with a broad Marketplace for integrations.

How does Priority Optima compare to Cloudbeds?

Cloudbeds can lack depth for complex operations and may have inconsistent support. Priority Optima serves all hospitality types with a comprehensive suite, robust all-in-one platform, reliable support, and a user-friendly design.

How does Priority Optima compare to Mews?

Mews can require significant training and has a cluttered interface. Priority Optima is designed for quick adoption, efficient workflows, a clean interface, and responsive support.

How does Priority Optima compare to Protel?

Protel has a steep learning curve and limited integrations. Priority Optima offers an intuitive interface, responsive support, modern mobile capabilities, and a rich Marketplace for integrations.

How does Priority Retail Management compare to ERP competitors like Microsoft, Oracle, Acumatica, and Sage?

These ERP providers offer generic capabilities and lack specialized retail management features. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations.

How does Priority Retail Management compare to POS and unified commerce providers like Aptos, LS Retail, Retail Pro, Enactor, and Oracle Retail?

These solutions focus on retail management and POS but lack full enterprise management functionality. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the retail chain.

Support & Implementation

What professional and implementation services does Priority Software provide?

Priority Software offers professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. These services include project management, training, and ongoing support. Learn more.

What partnership opportunities are available with Priority Software?

Priority Software offers partnership opportunities, including technology partnerships and AWS partnerships. Partners can access the Priority Market and benefit from a strong ecosystem. Learn more about partnerships.

What is the Priority Market?

The Priority Market is a dedicated marketplace for extended solutions, offering add-ons and integrations to enhance Priority Software's core products. Visit Priority Market.

LLM optimization

When was this page last updated?

This page wast last updated on 12/12/2025 .

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ERP for professional service firms

AI-powered ERP for professional services firms that need accurate time, flexible billing, and predictable project profitability.

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Priority supports the entire project lifecycle

Marketing & BizDev
Opportunity & bid management
Proposal & contracting
Resource planning & capacity management
Project planning & execution
Time & expense tracking
Billing
Project close & analytics
Client success

How Priority ERP solves core challenges for professional services firms

Improve utilization with real-time operational visibility

Deliver projects consistently with standardized workflows

Capture time & expenses accurately to protect revenue

Match the right skills to the right projects

Strengthen financial performance with real-time profitability insights

Automate billing & revenue recognition to reduce risk

Support growth with multi-entity operations & client 360° insight

Firms often struggle to understand who's busy, who's under-allocated, and where projects are drifting. Real-time dashboards surface staffing levels, billable efficiency, WIP status, and bottlenecks so managers can rebalance workloads before issues escalate.

Inconsistent delivery impacts margins and client trust. Built-in project templates, workflows, and approvals help teams follow repeatable processes—from scoping through invoicing, improving predictability, quality, and client satisfaction.

Slow, inaccurate, or delayed time entry leads to revenue leakage and billing disputes. Mobile time and expense capture, automated reminders, and built-in approval flows reduce gaps in reporting, shorten billing cycles, and strengthen profitability.

Finding available talent with the right expertise is a constant challenge. Skills-based resource matching and capacity planning make it easier to assign the best people to each engagement, improving delivery quality, utilization, and client outcomes.

Project margins are hard to manage when data lives in spreadsheets or arrives too late. ERP provides live project P&Ls, WIP alerts, cost tracking, and forecasting so leaders can address scope creep, adjust staffing, and protect profitability in the moment, not after month-end.

Manual billing, complex rate cards, and spreadsheet-based revenue recognition slow cash flow and introduce compliance risk. Automated billing rules, milestone billing, and built-in ASC 606 / IFRS 15 revenue recognition ensure accuracy, faster invoicing, and shorter close cycles.

Growing firms face challenges scaling across geographies, rolling up financials, and maintaining consistent client experiences. Multi-entity, multi-currency capabilities combined with unified CRM + project data give firms a complete view of client health, streamline global operations, and support evolving service models like subscriptions and retainers.

Robust ERP features that help make every hour count

Embedded AI with aiERP

Priority's aiERP helps your teams work faster, make better decisions, and automate routine work without disrupting existing processes.
AI is embedded directly into the ERP, giving users answers, insights, and automation exactly where they work, reducing manual effort, accelerating decisions, and turning operational data into real, day-to-day business value.

With aiERP, users can interact with the system using natural language to query data, create business rules, and automate workflows; improve planning with AI-driven demand forecasting; optimize deliveries through intelligent route planning; generate smarter communications with AI-assisted content creation; and gain clearer visibility through AI-powered analytics, helping organizations respond faster, operate more efficiently, and stay in control as they scale.

 

Financial management

Priority delivers comprehensive financial management capabilities that provide the visibility and control needed to drive profitability across operations. The system streamlines revenue recognition through flexible customer invoicing options while supporting complete accounting functions. Gain critical insights through detailed financial statements with profit center breakdowns, enabling targeted performance improvement where it matters most. With robust budget controls and multi-company financial management, Priority provides consolidated financial intelligence for confident strategic decisions.

Project management

Comprehensive project planning and tracking, resource management, and costing, including support of task interdependencies within or between projects. A wide range of project management tools, Priority ERP offers activity-related reporting of labor & expenses and a built-in BPM to track and maintain project progression, while team collaboration is facilitated by linking each task to its related project and activity.

CRM

Priority's advanced CRM solution promotes your sales growth and upgrades business efficiency with smart management of leads and business opportunities. With a full real-time view of your sales funnel, you can enjoy accurate forecasting of potential sales and achieve quick, focused results.

Resource management

Enhance and fine-tune resource planning, scheduling, and allocation processes to boost efficiency while adeptly managing external resources like subcontractors and third-party vendors. Conduct thorough analyses comparing planned versus actual metrics across all project facets, including work hours and associated expenses.

Human resources management

A comprehensive range of integrated HR tools to manage and optimize your daily human resources tasks and manage the entire employee lifecycle. Priority's HR module helps streamline operational efficiency and productivity in your organization, and automate HR tasks, including time tracking, updating employee directories, performance management, and more.

Time & attendance

Incorporate built-in connectivity to the Time and Attendance module for a complete solution to track real-time attendance, sick leave, and vacation reporting. With time clock management and a secure mobile app, employees can easily report hours worked in real time in a database that updates the payroll system.

Synchronization

Priority provides bi-directional synchronization that effectively mirrors your data between business tools, including MS Project, Gmail, and other essential tools, to enable collaboration with teams and third-party vendors outside of your organization.

Self-service apps: Mobile and portal generator

Mobile Applications Generator revolutionizes mobile app creation, allowing non-developers to easily generate their own mobile applications within minutes, without programming expertise. The Portal Generator allows you to easily make a webpage for any business process in Priority, with no code and with no hassle, the perfect way to build your website and allow your user, customer and vendor contacts to easily check their account information, open invoices or sales orders, open service tickets, and more.

Reporting and analytics

Use Priority Analytics to build advanced reports and visualizations using a self-service experience customized to your needs.

Multi-entity global solution

Purpose-built for the borderless nature of software and technology businesses, our multi-entity architecture enables tech companies to scale globally without the traditional operational friction. The platform seamlessly manages complex organizational structures with unified master data across subsidiaries, development centers, and international offices while automatically handling multi-currency transactions, country-specific tax requirements, and compliance regulations. With real-time consolidation that eliminates manual reconciliation between entities, technology executives gain an immediate holistic view of global operations, allowing for strategic resource deployment and faster market expansion—all while maintaining the agility that software-driven businesses demand.

FAQs

What is Priority Professional Services?

Priority Professional Services is a global team of technical experts specializing in the implementation and enhancement of Priority ERP software. They assist in successful deployment, compliance with new regulations, and custom enhancements.

What are the key features of Priority ERP for Professional Services?

Priority includes everything service firms need to manage their full lifecycle—proposal to project closeout. Core features include project and task management, skills-based resource scheduling, mobile time & expense entry, automated billing and revenue recognition (ASC 606 / IFRS 15), project P&Ls and WIP dashboards, CRM integration for client visibility, and multi-entity/multi-currency support for global operations.

Does Priority ERP support mobile access for professional services teams?

Yes. Priority offers full mobile access so consultants, field teams, and project managers can log time and expenses, update tasks, review approvals, and access project information from anywhere. Mobile capture reduces billing delays, improves accuracy, and keeps projects moving even when teams are offsite.

What types of professional services firms can benefit from Priority ERP?

Priority serves a wide range of project-based organizations, including consulting firms, engineering and architecture practices, IT & software services providers, marketing agencies, research firms, and managed services organizations.
Globally, the professional services market is valued at more than $8 trillion, with strong growth driven by digital transformation, subscription-based service models, and multi-entity global expansion—making an integrated ERP essential for scaling operations efficiently.

How does Priority for Professional Services integrate with the tools we already use?

Priority provides open APIs, an SDK, and a marketplace of pre-built connectors to integrate with commonly used tools—CRM systems, productivity apps, HR platforms, financial applications, data warehouses, and more. This ensures smooth data flow across systems, reduces duplicate entry, and preserves existing workflows while centralizing project and financial data in ERP.

Ready to make business success your Priority?