Aug. 18, 2025
Hospitality Management

Kfar HaNokdim centralizes its system and improves operations and guest experience with Optima PMS

Country:

Israel

About Kfar HaNokdim

Kfar HaNokdim is an oasis in the Judean Desert, between Arad and Massada. The site offers a range of desert lodging and leisure options, from Bedouin-style tents to guest rooms built from local stone. Established in 1991, the village has since hosted thousands of families and groups from Israel and around the world, who enjoy camel treks, workshops, and adventures in the desert.

The challenge

The challenge

The lodge's operations relied on disconnected systems and information wasn't shared between them. Different departments used different tools, so there was no cross-organizational oversight and control. Administrative processes like check-in were slow, and management did not have a single, up-to-date view of the operation.

The solution

The solution

Kfar HaNokdim chose Optima PMS by Priority as a central cloud system that unifies all hospitality departments and end-to-end operations. As part of the implementation, the team:

  • Connected all departments, including reception, reservations, maintenance, accounting, and more, into one system.
  • Defined a management report, known as the lodge's North Star, that consolidates all essential data into a single, clear view.
  • Added AI capabilities, including a service bot and a guest app for check-in and on-site processes.
  • Trained staff on an intuitive, easy-to-learn interface that surfaces relevant information for every role.
The results

The results

  • Centralized, continuous operations
    Moving to Optima PMS created a single operational language for all departments. Employees and managers now run the lodge with far greater order and clarity than before.
  • Real-time transparency and control
    Each department knows where to go and receives its data immediately. The tailored report provides a complete picture in one place, enabling performance monitoring and faster decision-making.
  • Shorter, automated front-of-house processes
    The guest app and AI bot reduce administrative workload and streamline check-in, allowing the team to focus on what really matters—guests and genuine human interaction.
  • Ease of use and rapid adoption
    Optima's user-friendly interface is easy to use and led to harmonious cross-team work. The Optima team went above and beyond to delivery the lodge's specific requirements, paving the way for continued rollout and broader use.
  • A platform that keeps evolving
    Priority continuously adds new capabilities, so the system stays current and continues to deliver value over time.

“What I like the most about Priority is that they constantly upgrade the platform with new features that we can use like an AI chatbot and a guest app. This eliminates all of our administrative tasks so that we can focus on our guests and improve the quality of their experience instead of dealing with check-ins and other cumbersome processes.”

Noa Arie, Business Development Manager, Kfar HaNokdim

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