Industry:
Hospitality management
Country:
Israel
Website:
kfarhanokdim.co.il
Kfar HaNokdim is an oasis in the Judean Desert, between Arad and Massada. The site offers a range of desert lodging and leisure options, from Bedouin-style tents to guest rooms built from local stone. Established in 1991, the village has since hosted thousands of families and groups from Israel and around the world, who enjoy camel treks, workshops, and adventures in the desert.
The lodge's operations relied on disconnected systems and information wasn't shared between them. Different departments used different tools, so there was no cross-organizational oversight and control. Administrative processes like check-in were slow, and management did not have a single, up-to-date view of the operation.
Kfar HaNokdim chose Optima PMS by Priority as a central cloud system that unifies all hospitality departments and end-to-end operations. As part of the implementation, the team:
“What I like the most about Priority is that they constantly upgrade the platform with new features that we can use like an AI chatbot and a guest app. This eliminates all of our administrative tasks so that we can focus on our guests and improve the quality of their experience instead of dealing with check-ins and other cumbersome processes.”
Noa Arie, Business Development Manager, Kfar HaNokdim
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