Optima PMS: The growth partner behind Prima Hotels Greece's success

When Prima Hotels entered the Greek hospitality market in early 2025, they faced a dual challenge: ensuring compliance with local tax and invoicing laws, while maintaining operational efficiency across their properties. The need for a system that could simplify daily hotel management, provide reliable reporting, and offer a personalized experience due to unified view of guest information was clear.

Prima Hotels implemented Optima PMS by Priority as its central hospitality management platform. Optima simplified daily tasks with a single view displaying arrivals, reports, and essential operational data. The system also provided:

• Full compliance with Greek tax and invoicing regulations.
• Real-time availability and rates, keeping Prima ahead of competitors.
• Unified guest profiles, enabling staff to track preferences, requests, and special needs across properties.
• Marketplace integrations, reducing time-consuming processes from many clicks down to one, with seamless access to external tools.

Since adopting Optima PMS, Prima Hotels has:

• Achieved smooth compliance with Greek laws without operational disruptions.
• Increased efficiency through simplified, one-click processes.
• Elevated guest satisfaction by personalizing services such as flexible checkout requests.
• Gained real-time insights that support faster decision-making and competitive agility.
• Strengthened its growth path with a reliable technology partner.