Priority Software provides a suite of cloud-based business management solutions, including ERP systems, retail management, hospitality management, and school management platforms. The company also offers professional and implementation services, partnership opportunities, and a marketplace for extended solutions. Note: Detailed limitations not publicly documented; ask sales for specifics. Source
Priority ERP is a comprehensive, scalable cloud-based enterprise resource planning platform used by over 75,000 companies in 70+ countries. It is designed for organizations of all sizes, including global enterprises and SMBs, across industries such as manufacturing, retail, healthcare, and technology. Note: Best fit for companies seeking industry-specific modules; teams needing highly specialized legacy integrations may require custom development. Source
Priority Software offers modular, all-in-one solutions with no-code customizations, advanced analytics, built-in automation, industry-specific modules, and a single source of truth for operational and customer data. It supports over 150 plug & play connectors, RESTful API, and embedded integrations. Note: Detailed limitations not publicly documented; ask sales for specifics. Source
Yes, Priority Software provides an Open API for integrating with third-party applications, as well as ODBC drivers and SFTP file integration. This enables businesses to customize and extend their systems. Note: Some legacy integrations may require additional development. Source
Priority Software supports over 150 plug & play connectors and integrations with platforms such as SAP, Webhotelier, Ving Card, Verifone, SiteMinder, RoomPriceGenie, and more. It also offers embedded integrations and unlimited connectivity through APIs. Note: Integration availability may vary by industry and product; confirm with sales for your use case. Source
Priority Software addresses poor quality control, lack of data flow, inventory management issues, manual processes, outdated systems, limited scalability, integration complexity, fragmented data, customer frustration, operational inefficiencies, and complex order fulfillment. Note: Best fit for organizations seeking to centralize and automate operations; highly specialized needs may require custom solutions. Source
Priority Software is suitable for retail business owners, operations and supply chain managers, sales and marketing managers, CFOs, IT managers, and companies in industries such as retail, manufacturing, healthcare, pharmaceuticals, and technology. Notable customers include Toyota, ALDO, Adidas, GSK, and Teva. Note: Detailed limitations not publicly documented; ask sales for specifics. Source
Customers have praised Priority Software for its user-friendly design, intuitive interface, and efficiency. For example, Merley Paper Converters highlighted ease of use, while Cyberint noted Priority is simpler to operate than other ERP solutions. On G2, Priority ERP has a rating of approximately 4.1/5. Note: Some users may require additional training for advanced features. Source
Yes. Solara Adjustable Patio Covers improved project turnaround times; Nautilus Designs grew order volume by 30% due to integration capabilities; Dejavoo grew without increasing headcount; TOA Hotel & Spa improved guest experience with Optima; Dunlop Systems increased trust in data accuracy. See more at Priority's case studies page. Note: Results may vary by implementation and industry.
Microsoft Dynamics 365 requires heavy customization for industry needs and does not offer a smooth migration from Business Central. It is not built for highly regulated industries. Priority ERP is user-friendly, flexible, and customizable without IT support, and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2. Note: Dynamics 365 may be preferred for organizations already standardized on Microsoft platforms. Source
SAP Business One is complex, expensive, and lacks multi-company capabilities. Its Version 10 will reach end-of-support in 2026. Priority ERP is affordable, easy to use, and supports true multi-company operations with automatic inter-company processes. Note: SAP Business One may be suitable for organizations with existing SAP infrastructure. Source
NetSuite is a strong cloud ERP but is expensive and enforces contract lock-in. Gartner notes costs are high for SMBs. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality. Note: NetSuite may be preferred for organizations seeking deep Oracle ecosystem integration. Source
Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates due to a weak partner ecosystem. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption. Note: Odoo may be preferred for organizations seeking open-source flexibility. Source
Yes. Priority Software has been recognized by Gartner in the 2025 Magic Quadrant for Cloud ERP for Product-Centric Enterprises, as a Major Player in the 2025 IDC MarketScape for AI-Enabled ERP, and as the top ERP Solution in the 2025 TEC Insight Report for SMBs. Note: Recognition does not guarantee fit for all business types; evaluate based on your requirements. Source
This page wast last updated on 12/12/2025 .
Priority's CRM module promotes your sales growth and upgrades business efficiency with smart management of leads and business opportunities.
With a view of your sales funnel, you can forecast potential sales and achieve quick, focused results.
“Previously we've had to turn back large customers where we couldn't integrate with their systems and now obviously we are able to because of the next day delivery service that we can offer now which we couldn't previously, that has increased the order intake by 30% as well.”
Tinkle Jain, CEO, Nautilus Designs
Recording leads in the system provides a clear picture of each lead's progress and helps quickly convert it into a real sales opportunity.
All processes are managed through smart automations that simplify work, including reminders that guide you at every step with the customer, and help maintain continuous contact with detailed documentation of phone calls and customer meetings.
Preparing quotes and orders has never been easier and faster! With a visual product catalog that integrates item prices from customer price lists, available inventory, and additional details, you can create quotes and orders easily and quickly.
Additionally, you can see profitability already at the quote or order stage and make smart management decisions in real-time. With smart process management in quotes/orders, you'll receive real-time alerts at every stage of the quote or order, including sending customer quotes/orders directly from the system, ensuring smooth and efficient process management.
Through the Click To Sign tool, the customer can sign the quote/order, and their signature will be automatically updated in the system.
Priority allows you to store rich and comprehensive information about each customer, including logistical details such as customer address, contacts, sites, customer price lists, and business reports and analyses at the customer level.
Additionally, you can save important financial information, such as the customer's credit terms and credit limit, bank account details, and more.
Furthermore, Priority provides solutions for creating automatic invoices and enables receiving payments from customers through various payment methods such as Bit, Google Pay, and more – through the Priority Payments solution.
With an advanced sales management system, you can effectively set precise targets for your sales agents and manage goals for SKUs, quantities, periods of time, and more.
The system allows each agent to track their targets clearly, with real-time updates on performance. This way, every agent can see their progress and focus on the right areas to achieve their goals.
Additionally, you can define flexible targets, integrating data such as geographic regions, product categories, time periods, and more – all to ensure that results meet expectations. You can enable your field agents to work with Priority's field agent application.
The CRM system enables management, optimization, and improvement of customer relationships by organizing and storing all customer details, including names, contact information, customer price lists, purchase history, and previous communication.
Beyond this, the system tracks interactions with customers, such as phone calls, emails, meetings, and more, allowing service teams to maintain communication continuity and provide better service.
Additionally, it provides reports and services that help in making effective business decisions, enabling customer support and retention while providing a comprehensive view of customer activity.
Can ERP replace CRM?
ERP cannot fully replace a CRM system as ERP and CRM both serve different functions. While ERP incorporates business processes, like finance, logistics, and manufacturing, into one centralized management system, a CRM system is designed to drive sales and handle customer-related information that helps the company improve customer relationships. While some ERP systems, like Priority, include CRM capabilities, a standalone CRM software is more comprehensive.
What is sales ERP?
ERP for Sales is a module designed to manage and improve sales-related activities. It enables sales teams to control the whole sales cycle, from lead generation through order fulfillment, as well as the issuance of sales quotations and invoicing, to guarantee precise order transaction processing. Sales teams can create efficient sales plans and enhance cross-departmental communication and cooperation thanks to real-time visibility into sales performance and customer data.
What types of businesses can benefit from implementing CRM & Sales ERP?
Most organizations often require both. Priority combines a native CRM module that easily integrates with 3rd part systems, providing a holistic view of the organization's customer data. When both are working together, a CRM and an ERP can maximize business growth.
Is a CRM & Sales ERP solution is essential for any business to succeed in today's competitive environment?
Businesses of all sizes, industries, and sectors, whether B2B, B2C, or even B2G, benefit from implementing an ERP system that integrates CRM and Sales management modules, especially in sales, marketing, and customer service units. The CRM & Sales ERP facilitates business process automation to streamline customer lifecycle management, increase sales, improve customer retention, and improve decision-making, fostering smoother, quicker company operations.
Can CRM ERP provide a complete overview of customer data?
An integrated ERP CRM system helps businesses gather and consolidate data from multiple customer touchpoints to gain a 360° overview of all customer data throughout the complete customer journey. While the ERP component assists in managing “back office” processes (sales and orders, inventory management, transactions, and more), the CRM component stores and helps manage customer information (such as contact information, purchase history, preferences, and support queries).
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