How Naot Footwear united global operations under one ERP system with Priority

Operational impact:

The unification of all systems into one database fundamentally changed the way Naot Footwear operates. Sales teams can now access inventory information in real time without dependence on a separate POS system. Manufacturing teams see sales orders directly without manual transfers, accounting receives financial data automatically from all operational activity and management can analyze performance across all global locations with consistent data.

Global control: Centralization with flexibility

Priority transformed Naot Footwear's global management capability. Keren Telias emphasizes:

Strategic value:

The ability to control and monitor global operations from HQ provides multiple strategic advantages. Management can identify trends in different markets and transfer successful work methods between locations. Problems can be identified immediately and addressed before they spread. Global inventory management allows inventory transfer between regions according to demand. Strategic decisions are based on complete and up-to-date data from all markets.

For a company that exports to the US, Canada, Australia, Japan, Singapore and is seeking new markets, this central control is critical for efficient expansion and maintaining the quality and uniformity of the Naot brand worldwide.

Operational uniformity: “Same language, same reports”

Priority created operational uniformity that was not possible with multiple systems.

Advantages of uniformity

• Uniform business language: All locations use the same terminology, the same codes, the same data structure. This eliminates confusion and enables clear communication between teams in different countries.
• Standardized reports: The “same reports” means a manager in the US sees the same type of report as a manager in Japan. This enables meaningful comparisons, identification of best practices, and decisions based on consistent data.
• Standardized processes: The “same order and organization” ensures all locations execute processes the same way – from order receipt through production to shipping and accounting. This reduces errors, facilitates training, and ensures consistent quality.

Impact on growth

This uniformity is critical when Naot Footwear “is constantly looking for new markets to enter.” Entering a new market is easier when proven processes from existing regions can be replicated, and the same technological system can be used without the need to implement new systems or develop interfaces.

Ease of use: Fast onboarding and learning for new employees

Priority provides an intuitive interface that significantly accelerates employee onboarding.

Comprehensive solution: Covering all business areas

Priority provided the comprehensive functionality that Naot Footwear required.

Point of sale (POS):

• Retail sales management
• Integration with real-time inventory
• Multi-method payment processing
• Sales analysis and purchasing patterns
• Multi-currency support for global operations

Logistics solution:

• Global inventory management
• Supply chain planning and control
• International shipping management
• Inventory level optimization
• Product tracking worldwide

Financial solution:

• Global consolidated accounting
• Multi-currency financial reporting
• Cash flow management
• Cost control and profitability analysis
• Compliance with local regulations in each country

Manufacturing solution:

• Production planning and scheduling
• Raw materials and component management
• Quality control
• Manufacturing process tracking
• Production workforce management

Integration value:

The real advantage is that all these solutions are integrated in one system. When a shoe is sold in a store in the US, inventory is updated automatically, the manufacturing need may be updated in the Galilee, and the profit is recorded in accounting. Everything in real-time, without manual data transfers or complex interfaces.

Flexibility and partnership: Keys to success

Importance of characterization:

Investment in accurate planning and characterization at an early stage ensured the system meets Naot Footwear's needs precisely. Instead of starting with a basic implementation and discovering limitations later, the in-depth characterization enabled Naot Footwear to plan a comprehensive solution that covers all requirements.

Collaboration with Priority:

The collaborative work with Priority ensured the solution is adapted to Naot's unique processes: handcrafted production integrated with advanced technologies, global management, diverse markets with different requirements. Priority's experience in the retail and manufacturing sector was combined with Naot Footwear's knowledge in the footwear industry to create an optimal solution.

Flexibility for the future:

The system not only meets current needs but is planned for the future. As Naot Footwear continues to expand into new markets, Priority can expand with it, supporting additional currencies, additional languages, and different regulatory requirements.

Growth and stability: Infrastructure for the future

Stability:

The choice of Priority was not only about current functionality but also about stability and continuity. A “strong company” ensures that Naot Footwear's investment will be preserved, that the product will continue to develop, and that support will be available long-term.

Opportunity for growth:

Priority provides the infrastructure for Naot Footwear's expansion plans. The system supports entry into new markets, addition of sales channels, expansion of product lines, and volume growth without the need for structural changes to the system.

Support for the company's vision:

Priority enables them to do this efficiently, with standardized processes that can be replicated, unified data for decision-making, and central control that ensures each new market is coordinated with the global strategy.

Competitive positioning and vontinuation of tradition

Priority strengthened Naot Footwear's position as a global brand while preserving its Israeli roots:

• Operational excellence: Efficient processes and accurate data support price competitiveness while maintaining margins.
• Leading customer service: Quick access to information and uniform processes improve customer satisfaction.
• Consistent quality: Standardized processes across all locations ensure every Naot shoe meets the same quality standards.
• Growth in new markets: Flexible infrastructure enables quick entry into new markets while preserving tradition: ability to continue manufacturing in the Galilee while managing global operations.
• Israeli brand uniqueness: Naot successfully combines its Israeli tradition (80 years, manufacturing from the Galilee) with sophisticated global operations.

Supporting company values

Priority enables Naot Footwear to live its core values:

• Honesty, integrity and respect: Accurate and transparent data support ethical decision-making.
• Family atmosphere and teamwork: A shared system strengthens the sense of “one world” and collaboration between locations.
• Innovation: Advanced technology supports creative thinking and continuous improvement.
• Purpose-driven determination: Real-time data enables focus on goals and progress tracking.
• Open-mindedness: System flexibility allows adaptation to different requirements in different markets.
• Commitment to high quality: Standardized processes and central control ensure quality.

Priority ERP transformed Naot Footwear from a company struggling with fragmented systems and operational complexity into a unified, data-driven organization with infrastructure for sustained global growth. As Keren Telias summarizes: “Priority took everything into one software, one database, and today I control everything from here in Israel… one world.”

This unification, combined with the user-friendly approach and support for all business areas, provides the operational infrastructure Teva Naot needs to continue bringing the Israeli comfort tradition to new markets around the world, while maintaining commitment to 80 years of excellence in manufacturing and service.