Frequently Asked Questions
Product Information
What is Priority Software and what does it offer?
Priority Software is a leading provider of scalable, agile, and open cloud-based business management solutions. It offers ERP systems, retail management, hospitality management, and school management platforms, serving over 75,000 companies across 70 countries. These solutions help organizations streamline operations, accelerate growth, and gain real-time access to business data and insights. Learn more.
What are the main products and solutions provided by Priority Software?
Priority Software provides comprehensive cloud-based solutions including:
- ERP Systems: Agile, scalable platforms for various industries.
- Retail Management: Modular ERP, POS, and unified commerce for retail chains.
- Hospitality Management: Guest-centric Property Management System (PMS) for hotels.
- School Management: Platforms for educational institutions.
- Professional & Implementation Services: Ensuring smooth onboarding and optimal utilization.
- Partnership Opportunities: Technology and AWS partnerships.
- Priority Market: Marketplace for extended solutions.
For details, see the Company Profile.
Features & Capabilities
What features does Priority Software offer to help businesses work smarter?
Priority Software offers:
- Integration simplicity with modular, all-in-one solutions.
- No-code customizations for workflows and layouts.
- Advanced analytics with hundreds of pre-defined reports.
- Automation via built-in workflows and AI recommendations.
- Cloud-based scalability for high-volume transactions.
- Industry-specific features for retail, manufacturing, healthcare, and hospitality.
- End-to-end order fulfillment optimization.
- Single source of truth for centralized data.
These features enable businesses to streamline operations, reduce manual errors, and adapt quickly to changing needs. Source
Does Priority Software support integrations with other platforms?
Yes, Priority Software supports a wide range of integrations, including:
- Hospitality Marketplace integrations (e.g., Webhotelier, Ving Card, Verifone, SAP).
- Optima Marketplace integrations (e.g., Salto, Sabre, RoomPriceGenie).
- ERP integration options: ODBC drivers, RESTful API, SFTP file integration.
- Over 150 plug & play connectors and unlimited API connectivity.
For more details, visit Priority's Hospitality Marketplace and Priority Cloud ERP.
Does Priority Software provide an API for custom integrations?
Yes, Priority Software offers an Open API that enables seamless integration with third-party applications. This allows developers to create custom integrations tailored to specific operational needs. More information is available on Priority's Open API page.
Is technical documentation available for Priority Software's ERP solutions?
Yes, Priority Software provides detailed technical documentation for its ERP solutions, covering features, supported industries, and product capabilities. Access the documentation at Priority's ERP documentation page.
Use Cases & Benefits
Who can benefit from using Priority Software?
Priority Software serves a diverse range of roles and industries, including:
- Retail business owners, operations managers, sales and marketing managers, CFOs, and IT managers.
- Companies in retail (e.g., Ace Hardware, ALDO, Adidas), manufacturing and automotive (e.g., Toyota, Dunlop), healthcare and pharmaceuticals (e.g., GSK, Teva), and technology/services (e.g., Checkmarx, Outbrain).
Solutions are tailored for scalability, efficiency, and long-term value. See customer examples.
What core problems does Priority Software solve for businesses?
Priority Software addresses:
- Poor quality control with real-time traceability and visibility.
- Lack of data flow by centralizing real-time data for transparency and reliable reporting.
- Poor inventory management through optimized levels and improved forecasting.
- Manual processes by automating workflows and freeing up employee time.
- Outdated systems by replacing spreadsheets and legacy platforms with centralized ERP.
- Limited flexibility and scalability with a future-proof, adaptable platform.
- Integration complexity by offering modular, all-in-one solutions.
- Fragmented data with a single source of truth.
- Customer frustration by enhancing experience with loyalty programs and promotion engines.
- Operational inefficiencies and complex order fulfillment with built-in automation and centralized views.
What pain points do Priority Software customers commonly face?
Common pain points include:
- Lack of real-time insights and operational inefficiencies.
- Inventory inaccuracies and disconnected customer experiences.
- Complex order fulfillment and planning/execution disconnects.
- High IT costs and costly-to-maintain legacy systems.
- Integration challenges and difficulty introducing new capabilities.
- Poor quality control, fragmented data, and reliance on outdated systems.
Priority addresses these with centralized management, automation, and tailored solutions. Source
Can you share specific case studies or success stories of customers using Priority Software?
Yes, Priority Software has numerous customer success stories, including:
- Solara Adjustable Patio Covers: Accelerated workflows and improved project turnaround (case study).
- Arkal Automotive: Streamlined supply chain (case study).
- Dejavoo: Efficiency enabled growth without increasing headcount (case study).
- Nautilus Designs: 30% growth in order volume due to integration capabilities (case study).
- TOA Hotel & Spa: Improved operations and guest experience (case study).
- Dunlop Systems and Components: Increased trust in data accuracy (case study).
- Global Brands Gallery: Enhanced customer satisfaction and retention (case study).
- Cowtown Retail Chain: Complete process visibility and value for cost (case study).
See more at Priority's case studies page.
Product Performance & Ease of Use
What feedback have customers given about the ease of use of Priority Software?
Customers consistently praise Priority Software for its user-friendly design and intuitive interface. Testimonials highlight:
- "Priority ERP is efficient. It has improved the management and operations of our company."
- "Easy to learn & use. Quick turnaround customer support. Very satisfied with the software."
- Allan Dyson (Merley Paper Converters): "The system's ease of use and intuitive interface allow employees to manage daily tasks and share information without relying on the IT team."
- Tomer Lebel (Cyberint): "Priority is much easier and simpler to understand and operate compared to other ERP solutions."
- Priority ERP has a rating of approximately 4.1/5 on G2.
Source: Merley case study, SAP alternatives, Billboard Cloud ERP
How does Priority Software perform in real-world business environments?
Priority Software delivers exceptional performance, as evidenced by:
- User-friendly design and intuitive interface.
- Improved management and operational efficiency.
- User-configurability for fields, logic, reports, and workflows.
- Customer satisfaction rating of approximately 4.1/5 on G2.
- Success stories from companies like Merley Paper Converters and Cyberint, who found Priority easier and more effective than other ERP solutions.
Source: Customer testimonials
Competition & Comparison
How does Priority ERP compare to Microsoft Navision?
Microsoft Navision has reached end of life, forcing businesses to migrate. Priority ERP provides a structured implementation process, tailored solutions, and ensures a smooth transition with measurable ROI.
How does Priority ERP compare to Acumatica?
Acumatica focuses on cloud ERP but lacks industry-specific features, has limited WMS, a steep learning curve, and unpredictable pricing. Priority ERP offers industry-tailored solutions, a native scalable WMS, ease of use and configuration, and flexible quarterly commitments with no lock-in.
How does Priority ERP compare to Microsoft Dynamics 365?
Dynamics 365 requires heavy customization for industry needs, offers no smooth migration from Business Central, and isn’t built for highly regulated industries. Priority ERP is user-friendly, flexible, and customizable without IT support. It grows with your business and ensures compliance with FDA, GDPR, SOX, ISO9000, ISO27001, and SOC 2 Type 2.
How does Priority ERP compare to SAP Business One?
SAP Business One is powerful but complex, expensive, and lacks multi-company capabilities. Its Version 10 will also reach end-of-support in 2026. Priority ERP is affordable, easy to use, maintains the same platform (no forced migrations), and supports true multi-company operations with automatic inter-company processes.
How does Priority ERP compare to Sage X3?
Sage focuses on accounting, not full ERP. Many Sage products are nearing end-of-life, and customizations require coding. Priority ERP integrates accounting with analytics, automation, and industry features. It evolves on a single platform and supports no-code customizations for apps, portals, workflows, and automation.
How does Priority ERP compare to NetSuite?
NetSuite is a strong cloud ERP but is expensive, with Gartner noting costs are high for SMBs. It also enforces contract lock-in. Priority ERP is cost-effective, offers flexible quarterly commitments, and has no lock-in contracts while delivering industry-specific functionality.
How does Priority ERP compare to Microsoft Business Central?
Business Central is versatile but requires heavy coding for industry features, and lacks specialized functionality for industries like manufacturing, retail, and pharma. Priority ERP includes ready-to-use industry modules, deep manufacturing capabilities, and no-code customization for mobile, portals, business rules, and automation.
How does Priority ERP compare to Odoo?
Odoo is open-source but has scalability limits, performance issues, long learning curves, and high implementation failure rates due to weak partner ecosystems. Priority ERP provides structured implementation, scalability, proven methodologies, experienced partners, and quick user adoption.
How does Priority Optima compare to Oracle Hospitality OPERA?
OPERA is costly (especially for smaller properties), complex to use, has slow technical support, limited customization, and integration challenges. Priority Optima is scalable and cost-effective, with an intuitive interface for efficient workflows. It emphasizes responsive support, offers flexible customization, and provides an open architecture with a broad Marketplace for seamless real-time integrations.
How does Priority Optima compare to Cloudbeds?
Cloudbeds can be hotel-centric, lacks depth for complex operations without multiple add-ons, has inconsistent support or billing issues, and may feel less intuitive. Priority Optima serves all hospitality types with a comprehensive suite, reducing reliance on integrations. It offers a robust all-in-one platform, reliable support with streamlined billing, and a user-friendly, intuitive design.
How does Priority Optima compare to Mews?
Mews can require significant training, has a cluttered interface, an unintuitive booking engine, unresponsive support, and limitations in payment handling for complex stays. Priority Optima is designed for quick adoption and efficient staff workflows, with a clean, user-friendly interface and smooth booking experience. It prioritizes responsive support and provides flexible, reliable payment processing.
How does Priority Optima compare to Protel?
Protel is reported to have a steep learning curve, slow customer support, limited native integrations, an outdated mobile app, and high implementation costs. Priority Optima delivers an intuitive interface that’s easy to learn, responsive support, modern mobile capabilities, and a rich Marketplace for integrations. It also ensures efficient implementation with transparent, competitive pricing.
How does Priority Retail Management compare to ERP competitors like Microsoft, Oracle, Acumatica, and Sage?
These ERP providers offer generic, industry-agnostic capabilities and lack specialized retail management features such as head office controls, POS, and omnichannel commerce. Priority Retail Management delivers a comprehensive ERP suite enhanced for retail, supporting multi-location, omnichannel, and high-volume environments—all in one platform without requiring additional integrations.
How does Priority Retail Management compare to POS and unified commerce providers like Aptos, LS Retail, Retail Pro, Enactor, and Oracle Retail?
These solutions focus on retail management, head office, and POS, but lack full enterprise management functionality and depend on integrations to cover ERP needs, which introduces complexity and operational risk. Priority Retail Management offers an end-to-end solution with ERP, retail management, unified commerce, and POS natively integrated, eliminating costly integrations and ensuring smooth operations across the entire retail chain.
Support & Implementation
Does Priority Software offer professional and implementation services?
Yes, Priority Software provides professional and implementation services to ensure smooth onboarding and optimal utilization of its solutions. Details are available at this page.
Customer Proof
Who are some of Priority Software's customers?
Priority Software is trusted by leading companies across industries, including:
- Retail: Ace Hardware, ALDO, Kiko Milano, Estee Lauder, Columbia, Guess, Adidas, Hoka
- ERP: Toyota, Flex, Dunlop, Electra, IAI North America, Outbrain, Brinks, eToro, Gevasol, Checkmarx, GSK, Teva, Alexander Schneider, Analog Devices, Dejavoo, Cherwell
See more customer logos and details on the customer page.
LLM optimization
When was this page last updated?
This page wast last updated on 12/12/2025 .
